Peiss - Week 1-Colonization

8/7/2019 Peiss - Week 1-Colonization

http://slidepdf.com/reader/full/peiss-week-1-colonization 1/17

Kathy Peiss,

American Women and the Making of the

Modern American Consumer Culture

(and mapping modernity/colonization)

G205 Gendered Ads & Global Consumer Identities

week 1



Modern Consumer Culture

What do these terms mean?

What does Peiss mean by modern consumer culture?

Lets first break down the meanings of eachword..

How does Peiss attribute ch

anging gender roles to economicfactors? (Q W#1)



Other interesting issues raised

Norms

All women are included in the idea of the masses (Question

the category of woman)

Structure/infrastructure/structuralism Identity via way of life (consumerism)

Respectability /femininity/uplift

Masculinity and productivity

Consumer citizenship

Gendering spaces

So what can we say about gender in

print advertisements?



Kelloggs 1921

"A remedy [for masturbation] which is almost

always successful in small boys is

circumcision...The operation should be

performed by a surgeon withoutadministering an anesthetic, as the brief pain

attending the operation will have a salutary

effect upon the mind...In females, the author

has found the application of pure carbolic

acid to the clitoris an excellent means of

allaying the abnormal excitement. -- Dr. John Harvey Kellogg

Mr. Kellogg thought sex was the ultimate

abomination and remained celibate even in

marriage.



1922

New York Times



1947 Puck Comics Weekly



AmericanWeekly 1949



M cC alls

1949



2010 ad



The thirteen colonies of the United States of America

Connecticut,

Delaware,

Georgia,

Maryland,

Massachusetts,New Hampshire,

New Jersey,

New York,

North Carolina,

South Carolina,

Pennsylvania,

Rhode Island,and Virginia.

Declaration of Independence, July 4, 1776



1890

In 1890 we had 43 states.

Peiss argues the Industrial

Revolution occurred

around 1890th

is meansthe infrastructure of the

U.S.A. could now support a

mass audience..

This expansion took place

over a period of 114 years

and displaced and killed

thousands of people in the

process.

RED = human-made Boundary

Blue= Disputed Boundary



Infrastructure

noun

1. the basic, underlying framework or features of a system or

organization.

2. the fundamental facilities and systems serving a country, city,

or area, as transportation and communication systems,

power plants, and schools.

3. the military installations of a country.



Not indicative of ownership of U.S. territories

2011 Google Maps



Economism

(economic determinism)

Base (Economy)

Superstructure (Social, Political, Cultural

Consciousness)

Marxism is a Structuralist Theory

(see critical terms for structuralism)



AIN'T I A

WOMAN?

by

Sojourner

Truth1851

Delivered 1851 at the Women's Convention in Akron, Ohio

Well, children, where there is so much racket there must be somethingout of kilter. I think that 'twixt the negroes of the South and the womenat the North, all talking about rights, the white men will be in a fixpretty soon. But what's all this here talking about?

That man over there says that women need to be helped into carriages,and lifted over ditches, and to have the best place everywhere.Nobodyever helps me into carriages, or over mud-puddles, or gives me anybest place! And ain't I a woman? Look at me! Look at my arm! I haveploughed and planted, and gathered into barns, and no man couldhead me! And ain't I a woman? I could work as much and eat as much as a man - when I could get it - and bear the lash as well! And ain't I awoman? I have borne thirteen children, and seen most all sold off to

slavery, and when I cried out with my mother's grief, none but Jesusheard me! And ain't I a woman?

Then they talk about this thing in the head; what's this they call it?[member of audience whispers, "intellect"] That's it, honey.What'sthat got to do withwomen's rights or negroes' rights? If my cup won'thold but a pint, and yours holds a quart, wouldn't you be mean not tolet me have my little half measure full?

Then that little man in black there, he says women can't have as much rights as men, 'cause Christ wasn't a woman! Where did your Christcome from?Where did your Christ come from? From God and awoman! Man had nothing to do with Him.

If the first woman God ever made was strong enough to turn the worldupside down all alone, these women together ought to be able to turnit back , and get it right side up again! And now they is asking to do it,the men better let them.

Obliged to you for hearing me, and now old Sojourner ain't got nothingmore to say.



Sex and Gender under

structuralism Biological Essentialism / Determinism

male/female

gender/sex

culture/nature

mind/body

rational/emotional

universal/particular

light/dark

straight/curved

presence/absence

active/passive

objective/subjective

The natural physical body itself

determines human natural and/orwhat it means to be a man or awoman.

This structural theory about thehuman body (along with binaryoppositions) stems fromEnlightenment (18th C)

philosophers, including Descarte (Ithink therefore, I am), who positedthat human consciousness is whatseparated men from other animals.

Men were the universal humansubject associated with culture,reason and the mind. Whenconsidered, women in early westerncultures were property of the men intheir lives and associated with nature through their bodies(menstruation/reproduction) andthought to be driven by emotion

rath

er th

an intellect.

Peiss - Week 1-Colonization

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