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PEIP Capstone
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Transcript of PEIP Capstone
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PEIP Capstone
Rachel Bayless
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#17DaysofGiveways• InformIT.com blogs weekdays July 9-31 • Objective: To grow following on Facebook, Twitter,
and InformIT blog• Outlets for promotion
– InformIT.com– Facebook– Twitter– LinkedIn– Meetup– StumbleUpon
• Measuring Results– Hootsuite– TweetReach– Lithium
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#17DaysofGiveways
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#17DaysofGiveways• New Facebook likes: 94
• New Twitter followers: 117
• #17DaysofGiveaways retweets: 211
• Ow.ly clicks (to InformIT.com): 748
• Entries: 522
• Blog comments: 100
July 11-19• 118,756 impressions
• Over 28,000 accounts reached
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#17DaysofGiveways
Java Application Architecture
Programming in CoffeeScript
July 11-19
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#17DaysofGiveways•69,800 impressions from @InformIT
•49,000 impressions from retweets
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#17DaysofGiveways• Blog Participation
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#17DaysofGiveways
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Social Media Growth 2012
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Growth During Giveaways
• 5.1% growth (3.3% monthly avg. for 2012)
• 3.7% growth (2.7% monthly avg. for 2012)
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#17DaysofGiveways
Hugo Dahl: “Wonderful! Thank you and everyone at Pearson/InformIT for the contest, very grateful for the content you help authors distribute and disseminate!”
Brandon Ryan: “This contest is great! Thank you!”
Eric Silva: “Claiming my prize Whoo Hoo !!!”
Jason Irwin: “Thank you for the awesome competition”
Mark Beaty: “Thanks for the fun contest and great prizes!”