PEIP Capstone
description
Transcript of PEIP Capstone
PEIP Capstone
Rachel Bayless
#17DaysofGiveways• InformIT.com blogs weekdays July 9-31 • Objective: To grow following on Facebook, Twitter,
and InformIT blog• Outlets for promotion
– InformIT.com– Facebook– Twitter– LinkedIn– Meetup– StumbleUpon
• Measuring Results– Hootsuite– TweetReach– Lithium
#17DaysofGiveways
#17DaysofGiveways• New Facebook likes: 94
• New Twitter followers: 117
• #17DaysofGiveaways retweets: 211
• Ow.ly clicks (to InformIT.com): 748
• Entries: 522
• Blog comments: 100
July 11-19• 118,756 impressions
• Over 28,000 accounts reached
#17DaysofGiveways
Java Application Architecture
Programming in CoffeeScript
July 11-19
#17DaysofGiveways•69,800 impressions from @InformIT
•49,000 impressions from retweets
#17DaysofGiveways• Blog Participation
#17DaysofGiveways
Social Media Growth 2012
0
20
40
60
80
100
120
140
January February March April May June July
Jan - Jul 2012
New
Lik
es/F
ollo
wers
Tw itter
Growth During Giveaways
• 5.1% growth (3.3% monthly avg. for 2012)
• 3.7% growth (2.7% monthly avg. for 2012)
#17DaysofGiveways
Hugo Dahl: “Wonderful! Thank you and everyone at Pearson/InformIT for the contest, very grateful for the content you help authors distribute and disseminate!”
Brandon Ryan: “This contest is great! Thank you!”
Eric Silva: “Claiming my prize Whoo Hoo !!!”
Jason Irwin: “Thank you for the awesome competition”
Mark Beaty: “Thanks for the fun contest and great prizes!”