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DIY DESIGNHow to Design Compelling Visual Content for your BlogPeg Fitzpatrick, co-author The Art of Social Media: Power Tips for Power Users

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1. Why you need visuals for your blog

2. How to create a visual style for your blog

3. What kind of visuals can you add to your blog posts

4. Plan your visual marketing for your posts

5. Tools to power your visual marketing

VISUAL CONTENT FOR YOUR BLOG

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1 WHY YOU NEED VISUALS FOR YOUR BLOG

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Images are the new call to action.CTA

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• Facebook graphic

• Twitter graphic

• Pinterest graphic

• Multiple blog graphics

Set your blog up for

successful social sharing by

making it easy for people to

share.

This means visuals!

Graphics you need for each post

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TURN YOUR FANS INTO ROCKSTARSDesigning great visuals for your

blog makes it easy for people to

share your content and they’ll be

more successful because it will

be popular.

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2 HOW TO CREATE A VISUAL STYLE FOR YOUR BLOG

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• Fonts

• Style of photo

• Filters for photos

• Do they look like they

belong to your brand?

Repetition breeds familiarity

and comfort.

Keep consistent with the following:

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REBEKAHRADICE• Orange branding

• Consistent graphic style

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SUE ZIMMERMAN• Instagram-focused

• Uses great photos of herself in

all her designs

• Builds community

• Always on-brand

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MY BLOG• Pink logo

• Great photos

• Black and white

• Add context to content

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1.Give context to your content

2.Build your brand visually

3.Help people connect with you

4.Make it easy for other people to share

Images tell your story

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3WHAT KIND OF VISUALS CAN YOU ADD TO YOUR BLOG POSTS

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PHOTOS

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GRAPHICS

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VIDEOS

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GIFS

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SLIDESHARES

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EMBED SOCIAL POSTS

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INFOGRAPHICS

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Visual content is more than 40x more likely to be shared on social media.

Source: Blog.bufferapp.com/infographics-visual-content-marketing

40x more

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4 PLAN YOUR VISUAL MARKETING

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Social shares plummet on blog posts after three days.

Source: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/

98.9% decrease

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PLAN FOR EACH POST• Make sure that you have a

featured image on your blog

posts as well as optimized

social sharing graphics.

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5 POWER YOUR VISUALS WITH THE RIGHT TOOLS

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ADOBESPARK • Easy to use

• Free

• Includes great photos that you

can legally use

• Works in the cloud on desktop

and mobile

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SOCIAL WARFAREWordPress plugin to help you

load images for your blog post

without slowing down your

website.

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TRELLO• Organize your graphics and

photos

• Work with a team or designer

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GIPHY• Find cool GIFs

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EZY WATERMARK• Add your logo to photos

• Polish your design with your

John Hancock

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VSCO CAM• Create beautiful pre-set filters

or use the ones in the app

• Crop and edit photos

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USE A CHECKLIST FOR SUCCESS

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DON’T BE A ONE-HIT WONDERCreate a social sharing plan for

your blog that goes beyond the

first day of publication.

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1. Schedule multiple tweets

2. Post more than once on Facebook - spread out over a few weeks

3. Share an image on Instagram and link to your blog in the bio

4. SocialChamp.io allows you to schedule retweets of your own tweets

5. Pin your article to multiple boards on Pinterest over time

Social sharing plan for your blog

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READY TO LAUNCH A VISUAL BLOG?Using these ideas and creating a

solid plan for your visual

marketing of your blog content

will ensure that more people will

see and share your content.

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GRAB THE RESOURCESDownload resources with links at

pegfitzpatrick.com/DIYdesign16

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THANK YOU!

Find me at PegFitzpatrick.com