VISUAL MERCHANDISING ENHANCEMENT PROJECTHOLIDAY 2014

SAN FRANCISCO, CA & WASHINGTON D.C.

CHESTNUT SREET STORE - SAN FRANCISCO, CAEXISTING VM PRESENTATION

RETAIL100

SEATING101

SERVICE102

STOCK103

A1

UNISEX104

basket

basket

basket

basket

merchbay

merchbay

merchtables

roundtable

tower

windowtreatment

PROPOSED MERCHANDISE ZONING - EXAMPLE FLOORPLANHOLIDAY 201411th Street - WASHINGTON D.C.

ADDITIONAL MARKETING COLLATERAL - 3d Graphic BOXHOLIDAY 2014

NEW VM PROPING ELEMENTS - MATERIALITYHOLIDAY 2014

coffee bay tea bay

best gift giving: ($65 & Under)merchandise bays

best A Bodum 8cup French Press $39.95B Latte Mug $12.95C Hario Buono V60 Drip Kettle $62.00D 6-Cup Bialetti Stovetop Espresso Maker $34.95E House Blend K-Cups 10-Ct $9.99F Holiday Blend Beans $16.95G French Roast K-Cups 10-Ct $9.99H Peet’s Instant Dutch Cocoa Powder $9.95 I Peet’s Dutch Cocoa $6.95 J Chemex CM-8A Medium Maker - 8 Cup $39.95K Beehouse 26 oz White Teapot $23.95L Winter Solstice Tea Tin $11.95M Winter Solstice Box of Tea Bags $9.95N Bodum Assam 34 oz Teapot $34.95O Hario Glass Teapot - 15 oz $39.95P Vanilla Keemum Box $9.95Q Assorted Boxed Tea $9.95R Winter Solstice Box $9.95S Vanilla Keemum Tea Tin $11.95T Assorted Tea Tins $11.95U Winter Solstice Tin $11.95

A

B

C

D

E F G

F

HI

J

K

L

M

NO

Q R

S

P

T U

J

VISUAL MERCHANDISING PLANOGRAM - WALL BAYSHOLIDAY 2014

better gift giving: ($25 & Under)merchandise tables

coffee table gift table

display table

tumblersholiday blend

gift bags

ornamentskeurig 2.0 $169.99

D

B

EF

G

B

H

J

K

L

A Major Dickason’s K-Cup Pack 10-Ct $9.99B Holiday Blend K-Cup Pack 10-Ct $9.99C Brazil Minas Naturals K-Cup 10-Ct $9.99D French Roast K-Cup 10-Ct $9.99E Holiday Blend Beans $16.95F House Blend K-Cups 10-Ct $9.99G Gold Tumblers $21.95H Holiday Blend Gift Bag $21.95 I Ethiopian Treasures $20.95J Holiday Ornament $5.95K Tea Bag Sampler Gift $9.95L Explorers’ Coffee Collection $19.95

A C

I

M O

M Contigo Thermo Ceramic Mug $15.95N Tumblers $21.95O Holiday Blend & Peppermint Bark $14.95

N

VISUAL MERCHANDISING PLANOGRAM - TABLESHOLIDAY 2014

good gift giving: ($15 and under)tower fixture & 2-tier baskets

mug tower

stanchion sign

2-tier basket

A Holiday Mug $6.95B Latte Mug $12.95 C Peet’s Logo Diner Mug - Red $5.95D Peet’s Logo Diner Mug - White $5.95 E Chocolate Covered Cherries $6.95F Peppermint Bark - 3ct $3.95G Major Dickason’s Trial Pack $2.49H Cafe Domingo Trial Pack $2.49

good

A

B

C

D

E F

G H

VISUAL MERCHANDISING PLANOGRAM - FLOOR FIXTURESHOLIDAY 2014

VISUAL MERCHANDISING FINAL PRESENTATIONHOLIDAY 2014