Peer  Review: Tech-to-Pop Translation

A. Requirements 1. 3-4 single-spaced pages. Not including images. 2. Include analyses of three different types of popular translations. 3. User persona 4. Quote and provide images of your 3 sources

B. Outline I. Introduction: What is your problem? Whom are you writing to? • Exigence:  Should  introduce  the  purpose/objective  of  your  report.  Why  are  you  writing?  Who  is  the  

client  you  are  asking  for  help  from?  What  problem  is  your  popular  translation  analysis  and  proposal  attempting  to  solve?    

• User:  Should  introduce  the  specific  audience  you  are  attempting  to  create  your  popular  translations  for  (5th  grade  science  students;  home  owners  in  flood  plains;  etc.).  Ideally,  this  audience  analysis  will  take  the  form  of  a  user  persona  as  looked  at  in  class.  

• Intro:  Should  briefly  intro  the  three  specific  sources  you’ve  chosen.  Don’t  analyze  them,  yet,  just  tell  your  reader  what  they  are.  

II. 3 Analyses: What are your examples? What are they doing? Why are they doing it? • Should  include  some  reasoning  behind  you’ve  chosen  each  source.  Why  choose  this  example  and  not  

another  one?  How  is  each  source  suitable  for  your  audience  and  problem?  • Describes  the  rhetorical  moves  of  the  source  with  specific  examples—What  is  this  popular  translation?  

What  does  it  do?  How  does  it  do  it?  And  why  does  it  do  it?  How  will  it  specifically  serve  your  audience?  Basically,  describe  why  this  source  is  designed  in  the  way  it  is?  Similar  to  our  radio  lab  analysis.  

• Each  source  should  have  some  kind  of  image  or  infographic—three  images  not  two.  • Should  include  pros  and  cons  of  each  source.  • Should  include  several  points  of  comparison  between  the  sources.  How  are  they  similar  and  different?  

III. Proposal/Conclusion: What should we do? • Summarizes  the  takeaways  from  your  analysis  section.  From  your  pros  and  cons,  what  have  you  

learned  to  avoid  and  what  have  you  learned  works  well  from  your  analysis.  • Applies  what  you’ve  learned  from  your  analysis  section  to  solve  the  problem  from  your  introduction.  • Generates  a  specific  proposal  of  some  kind  of  popular  translation  (an  activity,  movie,  workbook,  

presentation)  that  applies  the  techniques  you’ve  learned  from  the  analysis  section.  • Calculates  the  feasibility  of  your  final  proposal—why  is  this  the  best  option  according  feasibility  

measures  like  time,  capital,  manpower,  etc.    C. Common Errors 1. Problem isn’t clearly defined and illustrated through examples, quotes, stats, and facts in the intro 2. Audience/client isn’t clearly defined (remember you are pretending to write to someone, pretend you are

working for a boss) 3. User isn’t kept in mind during all the analyses (remember the user is different from the client) 4. Examples are too similar to one another. You can’t just do 3 ted talks 5. Examples aren’t described in detail 6. Examples aren’t analyzed enough in terms of WHY they were designed in the way they were. Remember,

you’re analyzing rhetoric, user adaptation, and pros and cons. 7. Not enough time is spent on the proposal. You should propose something that is clear that checks out in terms

of feasibility that you can talk about for an extended time. Your conclusion should be as long a body section

 Assignment 3: Tech-to-Pop Translation  

____Translation Analyses (35 points) • Presents pros, cons, and specific examples of three different popular translations. • Clearly presents knowledge of rhetorical/tech writing practices and ethos, pathos, and

logos as related to user-centeredness. • Presents not only what companies are doing but discusses why you think they are using those

translation tactics. ____Audience Analysis (15 points)

• In your introduction your niche market/audience/consumer is discussed in some detail: are you trying to recruit children, adults, college students? How will your proposed content change depending on audience?

• Throughout your report you take into consideration how each social media tactic might positively or negatively affect that audience (you might quote examples if specific audiences are participating/responding to the campaigns you are analyzing).

____Introduction (10 points)

• You briefly introduce what your report is and what its purposes/objectives are in a way that makes sense in a business setting and takes into consideration the multiple audiences that might read your report.

• Make sure these sections are substantive, they should not be empty gestures or redundant. ____Proposal (20 points)

• The main purpose of this proposal report is to propose something. So, in your conclusion—over a couple paragraphs—you should describe what you think your boss should do. Draw upon the pros and cons of your analyzed samples as well as your knowledge of your specific problem and specific audience to imagine, in some detail, what a good solution/pop translation would look like for your concept and why it is user-centered, feasible, and well conceived.

• Considers the costs (time, money, manpower) of each tactic: try to propose low cost versions of the professional translations you encounter.

____Document Design (10 points)

• The document should be browseable with clear sections, bullets, numberings, etc. • The document’s design should be uniform and not too busy—use the same size text and font for each

section. If you include bullets in one section, include them in another. Don’t go overboard with different fonts, sizes, colors, etc.

• Document should be visually interesting—include some kind of flair. Think about some kind of color, your use of white space, and including images, etc.

____Writing Quality (10 points)

• Should follow the genre standards of the proposal report. • Writing is concise, not redundant, and clear. • Writing doesn’t contain spelling or grammatical errors. • Writing is specific: contains specific examples and nothing is included that isn’t necessary.

______Total (100 points)