Peerius & Globalisation

July 2014

Agenda

•About us•The Opportunity •The Challenge•The Strategy•Q&A

Who are Peerius? • The market leader in personalisation software since 2007

• Offering an enhanced online customer experience with tangible

results

• 6 billion recommendations served in 2013

• An agile solution which is tailored to suit our customers

requirements

• Serving top retailers including:

Nation of Shopkeepers

Online to make up 15% ofUK retail sales by 2018 (US is 11%)

UK retail ecommerce sales will rise 16.0% this year

The Opportunity

Country Internet shoppers

China 382USA 129India 84Brazil 50Germany 35Indonesia 32Japan 32Russia 31UK 28France 22

South Korea 21Vietnam 16Mexico 16Philippines 15Italy 14Canada 14Spain 13Turkey 12Poland 11Thailand 9

775 Million internet shoppers 163 million internet shoppers

Source: GlobalWebIndex, March 2014

BRIC Growth

Asia-Pacific will claim more than 46% of internet shoppers worldwide in 2014

88 million onlineorders in 2013

Ours for the taking?

Based on current trends UK international deliveries set to double by 2017

Challenges - Payments

Challenges - Fraud

1. Latvia 2. Egypt 3. United States 4. Mexico 5. Ukraine 6. Hungary 7. Malaysia 8. Colombia 9. Romania10. Philippines11. Greece12. Brazil

13. China14. Indonesia15. Russia16. Singapore17. Nigeria18. Canada19. Portugal20. Switzerland21. United Kingdom22. India23. Netherlands24. France

http://blog.siftscience.com/global-e-commerce-fraud/

Challenges - Logistics

10,500 miles

Challenges - Language

They’re coming…

The Necessities

Globe

Segmentation vs Personalisation – People are the same

We say people are different…

Landing

• Location• Device• Search

Keywords

Navigation

• Categories• Facets• Time on Site

Products

• Alternatives• Cross Sells• Size • Colour• Fit• Ratings

Checkout

• Basket Additions

• Abandons

Customer Behaviour

Peerius TAPESTRY Personalisation Engine

How?

Learning Context from Behaviour

•We’re brilliant at what we do•Huge opportunity out there•You can’t do this alone, no team is large enough•Use the tools and technologies available.

•Only a rich personalised approach can begin to understand:

– The Context – The Occasion – The Emotion

•You need to ensure that your are not hindered by resource but empowered by technology

Summary

Q & A

Contact Details

Joey MooreStrategy DirectorJoey.moore@peerius.com+44 7794 936 881@joeyizzyhttps://www.linkedin.com/in/joeymoore