Peer to Peer Crypto Marketplacewww.finlocale.com

www.finlocale.io

Whitepaper

V1.0

Table of ContentsIntroduction................................................................................................................................3Motivation..................................................................................................................................3Finlocale Marketplace................................................................................................................5

Payment Types...................................................................................................................... 6Feature Rollout......................................................................................................................6Device Coverage................................................................................................................... 6Multilingual Support............................................................................................................. 6UI Preview............................................................................................................................ 7Revenue Model................................................................................................................... 10

Market & Competitive Landscape........................................................................................... 10Competitive Landscape.......................................................................................................10Major Players Volume Analysis1......................................................................................... 11BTC Market Cap Vs P2P BTC Transaction Volume Analysis1...........................................12How is Finlocale different...................................................................................................13

Finlocale Coin (FNL)...............................................................................................................14Allocation............................................................................................................................14ICO......................................................................................................................................15FNL Value........................................................................................................................... 15Repurchasing plan...............................................................................................................15Funds Usage........................................................................................................................ 16

Risks.........................................................................................................................................16RoadMap..................................................................................................................................17TEAM...................................................................................................................................... 18

Pandi Paramasivan – CEO.................................................................................................. 18Karthikeyan Karuppasamy – CTO......................................................................................18Rathinam S U – Functional/UX Architect.......................................................................... 19Muthu Kumaran – Technical Architect............................................................................... 19Dane Elliott – Business Advisor......................................................................................... 20Donald Keating, MBA – Marketing Advisor...................................................................... 20Robert Karl Hellgren – Investment Advisor....................................................................... 21Rick Perroset – Investment Advisor....................................................................................21

Summary.................................................................................................................................. 22References................................................................................................................................22

Introduction In our view, there are broadly two different types of exchanges: the ones that dealwith automated trade engines, trade exchanges and the other ones that dealexchange happens between two people through escrow and private online chat,peer to peer market place. It is the second one that we will focus on. Even thoughthey are small now, we strongly believe that p2p marketplace platform will beconsistently strong in revenue generation though multiple sub product models byattracting all payment type buyers and sellers around globe. Its business model isvery flexible and operational even in strict crypto restriction law environment.

They will play a key important role in world crypto finance and we call thisFinlocale ; Finance with local trust & global reach(experience).

With your help, Finlocale will build a world-class peer to peer crypto marketplace,powering the future of crypto finance world.

MotivationSome of the current crypto exchanges suffer from a number of problems:

Poor Payment Type Support

Most of the exchanges are accepting limited crypto assets or limited fiatcurrencies as payment types. This payment type limitation restrict the buyersand sellers to participate in the crypto revolution.

On Finlocale, our payment type capabilities are unlimited. Buyers and Sellerswith any possible world payment type can connect and do crypto currencyexchange. That will bring real revolution.

Poor customer service

Traders are a different when it comes to users. Understanding the tradermentality is vital for running a successful exchange. Money is literally on-the-line. Many exchanges service traders through predefined scripts, automatedBOTs etc. These service quality is not acceptable in trade platform.

Finlocale is built with service in mind. Finlocale shares support responsibilitiesacross the entire staff and company. When a trader has a problem, they getan answer directly from someone who knows the system and not someonejust reading from a script.

Poor market liquidity

Professional traders and normal users are significantly affected by this.Having a shallow order book means high slippage when trading, which is veryexpensive for traders. Getting miners, institutional investors, large traders andmerchants into a new exchange is a chicken and egg problem, and requires ateam with deep industry resources.

Finlocale’s team have been in both the finance and crypto industry for manyyears. The team has worked on and operated a number of exchanges, andhave accumulated a large network of partners in this space. These partnerswill be key in bootstrapping the exchange.

Poor internationalization and language support

Blockchains have no borders. Most exchanges focus only on one language orone country.

Our international multi-lingual team has extensive working experience inNorth America, Europe and Asia, and we are able to smoothly support theglobal market.

Insecure platform

There are hundreds of exchanges that went down due to being hacked

Finlocale is built to high standards, audited, and penetration tested. We haveexperience building financial systems to the highest security standards andstrive to ensure security first.

Poor technical architecture

Many exchanges are “put together quickly”, by good tech people. They oftenchoose the simplest approach to get the system up and running. While thismay work well in the beginning, as traffic grows, the system will not able tohandle the increased load.

Marketplace systems need to be engineered from the ground up with security,efficiency, speed, and scalability in mind. This often slows down the initialdevelopment, but is critical for long-term success.

Our team has decades of combined experience building and maintainingworld class financial systems. We understand how these systems are builtfrom the ground up.

Finlocale Marketplace Finlocale is a peer to peer crypto marketplace. In which, buyers and sellers connect,exchange bitcoins through secure escrow and private online chat.

Various Services:

Wall-street like crypto currency exchange :

Buyers and Sellers from all around world with any payment type can tradecrypto currencies in the market place. Since it supports multiple paymenttypes, price fluctuation is comparatively higher than the traditional exchanges.Smart traders can make consistent higher profits.

Coinstar like Crypto currency money exchange

Merchants from all around world, provides services like money exchange forgiftcards, credit cards and more payment types, can join platform and dobusiness around the globe. Customers around the globe make use of itservices and exchange at higher profits than traditional exchanges

Uber like crypto currency buyer/seller finder:

Buyers and sellers search for local sellers and buyers, made trade with them.Even they can meet in person and trade in cash along with secure escrow.

Ebay like market place

Western Union / Moneygram like money exchanger.

Paypal/ wechat/ alipay/ paytm like crypto currency payment gateway

Merchants and small business accepts crypto currencys from Finlocale. Itopens up geographical and payment type boundaries. It multifolds thebusiness revenue and profits. For buyers and sellers, they can now shopanywhere around the world through Finlocale

Our research team will continuously work on bringing different payment typemerchants, small business, buyers, sellers around the globe.

Payment TypesThe platform support the following payment types

Giftcards

Credit Cards

Debit Cards

All online transfers

All Cash and Cash deposits

All cryptocurrency

Many more...

Feature Rollout We will roll out the platform in roughly the following order:

BTC Trading

FNL (Finlocale Coin) Trading

Payment Gateway Services.

ETH Trading

LTC Trading

Many more...

More coins will be added over time. We generally will only add coins that have strongcredibility, user base, and liquidity. If you have a coin that you wish to be listed on Finlocalelater, participating in our ICO will help.

Device Coverage We will provide cross-platform trading clients for:

Web-based trading client

Android native client

iOS native client

Mobile HTML5 client

REST API

Multilingual Support We will support English, Spanish, Chinese, Japanese and Korean on all of our userinterfaces. (The very initial release will be in English only.) More languages will be addedover time.

UI Preview Professional Web Trading Interface

Revenue ModelFinlocale’s revenue will come from the following sources:

Source Description

ExchangeFee

Finlocale initially will charge a 1% fixed fee per trade. Othervariations will be subsequently introduced, including zero feepromotions, volume discount promotions, FNL coin promotion etc.

WithdrawalFee

Finlocale may charge a small fee for withdrawals.

Other Fees There may be other fees the platform may collect for invoicingservices etc.

Market & Competitive Landscape

Competitive LandscapeThere are a few peer to peer crypto exchange platforms which have achieved agood amount of success. However, there has been huge space for bringing differentpayment type customers & vendors from every part the world and to provide highquality customer support & services.

Major Players Volume Analysis1

The above graph shows the bitcoin transaction volume in millions of the two majorplayers in the B2B Bitcoin Marketplace. The key observation is, even in the BTCprice slum period, transaction volume shows 50% growth. That is the speciality ofthe market place since it does not have payment type restrictions.

Finlocale aims to capture the 50% of the total p2p market place in 3 to 5 years. Also,our market or business analysis team will be into deep payment type analysisaround the globe to come with new sub business model. So Finlocale is aiming for 5to 10 times of revenue of the major players as of now.

2015 2016 2017 20180

500

1000

1500

2000

2500

3000

3500

4000

4500

413750

2346

3459

4

68

328

687

Player2

Player1

Mill

ions

US

D

BTC Market Cap Vs P2P BTC Transaction Volume Analysis1

In the above diagram the red line represents the Bitcoin market cap based on the leftside Y axis in billions USD. the blue line represents the p2p Bitcoin transactionvolume based on the right side y axis. From the graph, even though the BTC marketcap is steady, it shows small growth change pattern at the end of 2017. However,P2P BTC volume shows steady growth pattern and shows no decrease in thegrowth change. This happens due to bring different categories of payment buyers,sellers, merchants, vendors etc.

So, due to the nature of payment type non dependence, there by geographicalfreedom, P2P market place posed to grow consistently with strong growth patterns.

Year 2016 Year 2017 Year 20180

5000

10000

15000

20000

25000

30000

35000

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

2965

24169

31781

0.82

2.67

4.14

BTC Market Cap

P2P BTC Transaction Volume

Bill

ions

US

D

Bill

ions

US

D

How is Finlocale different In Alpha version and business live by end of ICO

Most of the ICO, the product will be in the concept stage. Unlike that,Finlocale is already in Alpha version and it is available to the user andinvestors to demo online.

We will be beta live during the ICO. We will be business live by the end of theICO.

Profitability

We will be operational profit in 6 months to 12 months period from the date ofICO completion.

Also, we plan to use 20% of the profit to buy back our coins and burn thethem.

Zero platform Fees for Buyers and Sellers:

On Finlocale, we have a special fee algorithm, which gives ability for thebuyer and seller , who will post the offer can do transactions with zero fees.This will attract more miners, institutional investors, large traders andmerchants.

We have great liquidity on the platform

Referral / Affiliate bonus program:

Affiliate program is one the best mechanism to grow user base and also reward the

existing customers. Our plan to offer 2 times of the reward, offered by the other

players. Duration of the affiliate bonus will be for 1 year, which is more than 3 times

of market player.

This attract more & more user base to the platform

Review and rating system

In the crypto currency world, scammers are normal. On the Finlocale, we have a

strong review and rating system for both buyer & seller based on the real time

exchange transactions using review algorithm. On top of it, Finlocale review team

will review those ratings and presented them in the FInlocale portals.

More fair transactions, you get more ratings. With more ratings, you attract more

buyers and sellers towards your way. More buyers and sellers, more profits and

helps to multifold your cryptocurrency business

All possible worldly payment methods

Top notch customer service

Highly secure platform

Multi language & Internationalisation

High market liquidity

High standard technical architecture

Finlocale Coin (FNL) We will issue our token coin, called the Finlocale Coin. A strict limit of 1,000MM FNLwill be created, never to be increased. FNL will run natively on the Ethereumblockchain with ERC 20.

Allocation

% Amount (FNL) Participant

50% 500,000,000 ICO

30% 300,000,000 Founding Team

15% 150,000,000 Angel investors

5% 50,000,000 Marketing & Bounties

50%

30%

15%

5%

Token SaleFounding TeamAngelInvestorsMarketing & Bounties

ICOThe ICO will be done in BTC, LTC, ETH, Dash, Ripple, and Bitcoin Cash on multipleplatforms around the world. Due to the current volatility of cryptocurrencies, theprices will be fixed to USD as follows:

Round Pre Sale Round 1 Round 2 Round 3 Round 4

Bonus 25% 10% 7.5% 5% 0%

Token Price 0.0375 $ 0.045 $ 0.04625 $ 0.0475 $ 0.05 $

Token daily price increment is 0.0001 $

FNL ValueYou can use FNL to pay for any fees on our platform, including but not limited to:

● Exchange fees

● Withdraw fees

● Any other fee

When you use FNL to pay for fees, you will receive a significant discount:

1st year 2nd year 3rd year 4th year

Discount Rate 30% 15% 7.5% no discount

Repurchasing plan Every quarter, we will use 20% of our profits to buy back FNL and destroy them, untilwe buy 50% of all the FNL (500MM) back. All buy-back transactions will beannounced on the blockchain. We eventually will destroy 500MM FNL, leaving500MM FNL remaining.

Funds Usage

Funds raised from the Token Sale will be used primarily for the development of theplatform and marketing it to acquire users. Since our focus is on making buying andselling bitcoins as simple as possible by bringing different payment types merchant,buyers and sellers. Spreading awareness about our market place and serviceswould be a key part of our growth strategy.

15% will be kept in reserve to cope with any emergency or unexpected situation thatmight come up

The rest of the funds will be used for paying the team, legal fees and exchange fees.Details of projected fund usage are given below

Risks There are many risks involved in running a market place. We understand this andhave the skills, experience and leadership to overcome them.

25%

50%

5%

5%

15%

DevelopemtMarketingTeam HiresLegalReserve

RoadMapThe below figure shows the roadmap of the Finlocale market place in detail. We willfocusing on releasing a Beta version of app by November 2018, followed byproduction app by December 2018 . Once the production app is stable, we will focuson creating a mobile version of the app and plan to do a public release of the mobileapp by March 2019.

January 2018Conception of Finlocale

June 2018Demo prototype developed

October 2018Token Sale Begin

December 2018Token Sale EndsProduction App release

Projected Operational ProfitToken buyback & Burning

March 2018Research Team Development

September 2018Whitepaper releaseAlpha version release

November 2018Beta version releaseProjected revenue generation

March 2019Q1 ReleaseMobile version release

June 2019Q2 Results

TEAM

Pandi Paramasivan – CEO LinkedIn Profile

Pandi Paramasivan is founder and CEO of FinLocale.He played major role in Business Model and TechnologyModel. His focus mainly on the business strategy andcame up with unique OTC Academy program, that playsvital role in liquidation of platform.

He also play role of CTO in Blockchain App Works(www.blockchainappworks.com), a blockchainconsulting & development company. It also offers ICOadvisory and marketing services.

Prior to this, Pandi was CEO of CapMinds Technologies(www.capminds.com), anEMR specialised service sector company and was one of top 5 strategic partners ofOpenEmr.org.

Before that, Pandi played key role in top Techno Functional roles in major globalconsulting firms like EDS, CapGemini, FannieMae, Infosys, Ramco. Pandi has 20+years experience in architect, build and maintain global enterprise scalable apps inFinance, Logistics, Healthcare.

Karthikeyan Karuppasamy – CTO LinkedIn Profile

Karthi is CTO of FinLocale. He played major role inBusiness Architecture and Technology Architecture. Hismainly focus on scalability, availability, security &consistency of the FinLocale at all the times.

He also play role of Business Development inBlockchain App Works (www.blockchainappworks.com),a blockchain consulting & development company. It alsooffers ICO advisory and marketing services.

Also, Karthikeyan is a Chief Executive at Ken Knack Corporation, a business andblockchain consulting enterprise since 2013. Having adequate technical and in-depth blockchain experience by closely associating with Achain, Boontech, Linkeye,Alabs and few more, he's playing a founder and techie role in Chemmaiinfotainment blockchain application engine

Rathinam S U – Functional/UX ArchitectLinkedIn Profile

Rathinam is Functional/UX Architect of FinLocale. Heplayed major role in Functional Modeling, Functionalengineering, Data Flow & Business Flow. He mainlyconcentrated on User Experience(UX) by designingsimple and effective users navigation.

He also play role of Functional/UX Architect inBlockchain App Works (www.blockchainappworks.com),a blockchain consulting & development company. It alsooffers ICO advisory and marketing services.

Prior to this, Rathinam was Functional Head of Abivas Creative Solutions, anfunctional engineering and UX design company

Muthu Kumaran – Technical ArchitectLinkedIn Profile

Muthu is Technical Architect of FinLocale. He playedmajor role in the Full Stack architecture and DevOpsarchitecture. He designed frameworks that is secure,scalable.

He also play role of Technical Architect in BlockchainApp Works (www.blockchainappworks.com), ablockchain consulting & development company. It alsooffers ICO advisory and marketing services.

Pr ior to th is , Muthu was Tech Lead o f CapMinds Techno log ies(www.capminds.com), an EMR specialised service sector company and was one oftop 5 strategic partners of OpenEmr.org.

Dane Elliott – Business Advisor LinkedIn Profile

Dane is a business development advisor on FinLocale.His main focus is strategy on business channels likecommunity building and ambassador program aroundthe globe to enable FinLocale strong business presence

He has very good network of investors & fund houses inAmericas, Europe and China regions.

He is currently International Business DevelopmentDirector in Achain, Beijing City, China.

Donald Keating, MBA – Marketing Advisor LinkedIn Profile

Don is a marketing advisor on FinLocale. His main focusis on effective branding and marketing. He has strongconnects with influencers marketers around the globeand co-ordinating that.

He also has very good network of investors in americasand has strong track record of bringing investments inpast

Robert Karl Hellgren – Investment Advisor LinkedIn Profile

Robert is an investment advisor on FinLocale for EuropeRegion. He has very good network in investors, fundhouses, family houses & HNI and has strong trackrecord of bringing investments in past.

He is CEO of OLM Holding AB & CEO of OLM RealEstate LLC

Rick Perroset – Investment Advisor LinkedIn Profile

Rick is an investment advisor on FinLocale for AmericaRegion. He has very good network in VCs, fundhouses, family houses & HNI and has strong trackrecord of bringing investments in past.

He is currently founder & CEO of Build For Blockchain(www.builtforblockchain.com) , c o m p a n y f o c u s o ninvestors connect and partnering.

SummaryFinlocale is a peer to peer crypto marketplace. In which, buyers and sellers connect,exchange bitcoins through secure escrow and private online chat. We introduce theFinlocale token, which is used to pay transaction fees and other fees on theFinlocale marketplace at promotional rates.

Our vision is to make cryptocurrency as globally accepted medium to buy or sellanything in the world. Finlocale marketplace is our first step in that direction.

Do you have the similar vision on cryptocurrency and believe that Finlocale will beable to contribute that, If yes, then please join our ICO.

References1Major Players Volume Analysis & BTC Market Cap Vs P2P BTC Transaction Volume

Analysis are derived based on data available on https://coin.dance portal