peekshareDaniel Idzkowski | CEOteam@peekshare.com www.peekshare.com

The Data efficient Social Network

In Latin America, 75%+ of mobile users are on prepaid

data plans. Smartphone adoption and broadband

coverage are growing steadily, but data is still too expensive relative to income (i.e. 23% of annual income for bottom 40%

in Bolivia).

As a result, popular social apps like Snapchat aren’t commonly used among this demographic because of data consumption

(~600MB / week). For reference typical prepaid plans range from 10MB / day - 2GB /

month.

Storage: 76MB, Avg content 200-300KB

SnapchatPeekshareStorage: 7MB,

Avg photo 20-30KB

Meet Peekshare

Our Platform

Ephemeral social networking app with…

- Flexibility of a platform application with messaging and photo sharing (both network and hyper-local) in a market where competitors like Snapchat are unviable alternatives.

- Order of magnitude more efficient in terms of download size and data usage.

- Gives prepaid users a social networking option with minimal data usage.

Our Advantages

First mover advantage into markets with high amounts of data sensitive users, creating a switching cost.

Distribution strategy that is perfectly complimentary with the target market. We are a data efficient app being distributed through channels that are meant for data sensitive users (using mCent, Hyperlocal FB, etc.).

Brand congruency to data efficiency (big name competitors in this space struggle with this because of previously established congruence to large amounts of data consumption).

Our distribution strategy enables us to achieve CPI’s that are 1/3rd of the regional

price averages, creating a highly efficient marketing

and sales engine.

Average CPI

Average CPI Source: Chartboost

$0.47

$0.46

$0.44

$0.16

$0.15

$0.16

$0.16$0.32

$0.19

$0.15$0.20

$0.53

$0.70

$0.72

Our avg mCent CPIOur avg Hyper FB / 3rd party CPI

Distribution

Hyper-Local Ad Content

Target users down to 1 meter radius in some instances.

Access to price sensitive users for Ad distribution that can’t be found on other social advertising platforms.

Potential ads: Local events, locational ads, restaurant deals, deal / discount conversions etc.

Business Model

Product

Daniel Idzkowski Chief Executive Officer

Leading product development, strategy, customer development, user adoption,

recruiting, company structuring / financing, and strategic planning.

- Has experience helping startups with business development and strategy, and applying an iterative process to product development and design

- Passionate user experience architect with a business background and deep knowledge of the photo sharing and social networking space

Morgan McQuown Chief Design Officer

Leading product user interface design and asset execution on iOS, Android, and Web Platforms as well as LATAM mobile market

research.

- Creative lead executing the user interface designs with a progressive and vertical approach to mobile app design.

- Dreams in Adobe Illustrator / Photoshop, and Sketch. Executes asset generation for mobile UI development.

- Leading research and strategy in LATAM’s emerging mobile market

Technology

Yves Perrenoud Chief Technology Officer

Leading implementation of API, web services, and core logic development,

as well as server side security.

- Veteran back-end developer and technical leader with 15 years of experience in software development

- Led software development and engineering teams at Bloomspot (Acquired by JP Morgan), Convirture, nCircle, and Oracle

Tomasz Pado Chief Information Officer

Leading front-end development support, dev-ops, and application client

side security.

- Experienced systems engineer and front-end application developer with over 15 years of experience in systems development.

- Has managed and engineered large systems and applications for GAP Inc., nCircle, Scient, OpenWave, and Engage

Marketing

Nellie Luna Marketing and PR

Leading execution of LATAM marketing strategy and through our ad partners.

- Product and social marketing professional with experience in copywriting and digital ad campaigning

- Knowledge of LATAM markets and deep understanding of customer needs

Kaneja Muganda Brand and Community

Leading brand awareness strategies and maintaining strong community

partners through outreach.

- Experienced brand and community professional with vast network

- Has managed and led business development outreach to strengthen brand

peekshareSupporting Data

The Data efficient Social Network

Across LATAM, prepaid data plans with limited

set data dominate.

Bo

liv

ia

9%

91%

Ve

ne

zu

ela

13%

87%

Me

xic

o

17%

83%C

olo

mb

ia

18%

82%

Ec

ua

do

r

19%

81%

Pa

rag

ua

y

19%

81%

Bra

zil

21%

79%

Pe

ru

24%

76%

Ch

ile

24%

76%

Arg

en

tin

a

30%

70%

Uru

gu

ay

32%

68%

Contract / Prepaid Ratio (% OF SIM CONNECTIONS)

Source: GSMA Intelligence

Prepaid Contract

Note: Mobile broadband is based on a 500MB prepaid plan. Handset cost is based on entry level smartphone (Nokia 215).

Source: GSMA Intelligence, World Bank, ITU

5% Target level cost of mobile ownership

as a share of income

Guatemala

Bolivia

Ecuador

Dominican Republic

Colombia

Paraguay

Peru

Mexico

Panama

Brazil

Chile

Argentina

Uruguay

42%4%

4%

3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

34%

23%

23%

21%

17%

12%

11%

10%

10%

8%

8%

5%

Affordability of mobile ownership in LATAM

Cost of mobile ownership, bottom 40%

Cost of mobile ownership, top 20%

Growth in overall smartphone subscriptions will remain at an average of ~10% YOY up to 2021.

100

100

300

400

500

600

700

200

0

2011 2012 2017 20212020201920182016201520142013

Mobile subscriptions per device (million) Smartphones Mobile PCs, tablets, mobile routers

Source: Ericsson

Basic Phones

Growth in mobile broadband

adoption at a current rate of ~5%

YOY (relative to total connections).

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2012 2020

3G Adoption 4G Adoption

Source: GSMA Intelligence

Percentage of total connections

Mobile Broadband adoption across LATAM and Carribean

Target Market size ~124.2m or ~80% of unique prepaid smartphone subscriptions.

~207m unique smartphone subscribers in Latin America

Prepaid Smartphone Market ~155.25m

Contract Smartphone Market ~51.75m

Our Market (bottom 80% in prepaid) ~124.2m

peekshareDaniel Idzkowski | CEO team@peekshare.com www.peekshare.com

The Data efficient Social Network