Reputation Marketing

Reputation Marketing

What is Reputation Marketing?

Reputation Marketing is the marriage of Reputation Managment and Brand Marketing.

Today's focus will be on Reputation Marketing through digital channels.

Reputation Marketing

OR

Reputation Marketing

Reputation Marketing

Go Local – 70% of households search the internet for products and services; 34% of searches are done on a mobile device

Reviews – 62% of people who are searching online read reviews and 52% say that positive reviews make them more likely to use that business

reputation marketing

create culutre

This starts with you!Patient centered careStaff and customer serviceWait times, ease ofschedulingWarm, friendly atmosphereCommunity involvement

develop reputation

Collect Patient TestimonialsGet Reviews

Create Incentives to get reviewsCreate videos of good treatement

outcomes

market reputation

Post Reviews on Google+,Facebook and HealthGradesPost reviews on websiteMobile AppDevelop links on web, mobile app, email newslettersVideo reviews - create YouTube channel (owned by Google) Make it EASY for patients to give you reviews

market reputation

Let's talk about YelpNon-digital Marketing includes: Printed marketing materials, mailers, printed newsletters, awards, signs, posters, banners, etc.

manage reputation

It's extremely important to monitor your reviews and respond to any negative reviews immediately!

Monitor reviews weeklyResolve negative issueAsk for new review

Reputation Marketing

Thank you for your time. Please contact me if you have any questions.Linda Mettler 303-246-9954linda@mettlermarketing.comwww.mettlermarketing.com