Pedro Beirute Prada is CEO of Costa Rica Trade Promotion Authority PROCOMER. This government agency is responsible for country exports, trade facilitation and free trade zones. Pedro also serves as president of Costa Rica Country Brand and as president of the 23 Latin America Trade and Investment Promotion Agencies Council REDIBERO. Since Pedro joined in 2015, PROCOMER has been awarded as the “Best Trade Promotion Organization in the World” by International Trade Centre. Prior to his public service, Pedro worked 15 years for Intel Corp, progressing from finance clerk in Costa Rica to chief of staff of Intel Global Head of Sales, in Silicon Valley. He coordinated sales and marketing operations for 56 countries and 8,000 employees. He became the latin-american with the highest position on Intel global organization chart. Pedro lived in Madrid, London, México and San Francisco before returning to his native Costa Rica to join the public service where he has focused in public service innovation, inclusion and sustainability to promote businesses with purpose. During Pedro’s tenure Costa Rica has grown exports in average $1B per year. Pedro has Law and Business degrees as well as an MBA in Spain. He has 4 children and has completed 7 Ironman triathlons.