Pedagogical methods for teaching marketing subjects
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Transcript of Pedagogical methods for teaching marketing subjects
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PEDAGOGICAL METHODS FOR TEACHING MARKETING SUBJECTS
Dr. Prof. V Raghuraman
December 30, 2014
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Contents
Introduction – ice breaking and objective Teaching methods sometime back Current teaching methods Role of ICT in teaching New ways to teach marketing management Case study/ activity Ask forum
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Ice breaking
. Introduce yourself
. Stand in a row
. Share your experience
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Objective
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Objective
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Teaching methods sometime back
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Teaching methods sometime back
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Current teaching methods
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Current teaching methods
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Role of ICT in teaching
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Role of ICT in teaching
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Role of ICT in teaching contd.
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Role of ICT in teaching contd.
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New ways to teach marketing management
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New ways to teach marketing management
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Trendwatching.com
Coca-Cola's first herbal drink should appeal to younger generation: industry experts "trendwatching.com noted that as cities are getting congested due to urbanisation, health issues have also become the people's main concern and healthy food is now a lifestyle”
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Case study / Activity
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Ask forum
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