B A C K G R O U N D

Dating back to 1851, Peckforton Castle is a luxurious wedding and conference venue located in the heart of the Cheshire countryside. The castle was awarded Grade 1 listed building status by English Heritage in 1952 in recognition of the part it played in the World War II evacuation scheme when it was used as a hostel for 200 physically disabled children from the London area.

In recent years, the castle has been used as a shooting location for major films and television programmes, including Robin Hood, Sherlock Holmes and Doctor Who. Today the castle boasts an award-winning restaurant and a lavish spa, as well as an offering of adventurous activities, such as Land Rover experiences, falconry and mountain biking.

Peckforton Castle prides itself on being a family-run business that treats every guest like royalty.

P E C K F O R T O NC A S T L E

Generating high quality leads for one of Cheshire’s most prestigious wedding and conference locations through keyword refinement

WHAT WE DID | PPC

10.1%INCREASE INCONVERSION RATE

115%INCREASE INCLICK THROUGH

RATES

W H A T P E C K F O R T O N C A S T L EW A N T E D F R O M U S

Peckforton Castle came to us in December 2013, as although they were generating leads, they wanted to improve the quality of their leads.

H O W W E H E L P E DIn order to generate high quality leads, we set about restructuring the business’sonline marketing campaign.

Our initial research revealed that budget was being wasted on irrelevant, non-performing keywords. We performed in-depth keyword analysis to identify the right keywords for Peckforton Castle’s PPC drive in order to make the most of their budget.

hello@click.co.ukE M A I L :W W W . C L I C K . C O . U K 0845 205 0292P H O N E :

" H A V I N G W O R K E D W I T H P R E V I O U S P P C S P E C I A L I S T S W I T H ' G O O D ' R E S U LT S , W E W A N T E D T O F I N D A C O M P A N Y

T H A T C O U L D A C H I E V E ' G R E A T ' R E S U LT S F O R O U R B U S I N E S S . C L I C K C O N S U LT A R E C U R R E N T L Y D O I N G T H I S T H R O U G H A M O R E S T R E A M L I N E D T A R G E T E D A P P R O A C H , W H I C H C O N S E Q U E N T L Y I S H A V I N G T W O M A I N B E N E F I T S ,

M A X I M I S I N G O U R P P C B U D G E T A N D D R I V I N G O U R E N Q U I R I E S T O L E V E L S W E H A V E N O T S E E N P R E V I O U S L Y ! "

M AT T H E W N A Y L O W , D I R E C T O R O F S A L E S & M A R K E T I N G AT P E C K F O R T O N C A S T L E

T H E R E S U L T S S O F A R

Having refined the relevancy of the keywords, the click-through rate has improved by an impressive 115%.

As a result of restructuring the campaign, the cost per click is now at an all-time low, having fallen by 48% since December 2013 and 75% since November 2013.

In our work with Peckforton Castle to date, the conversion rate has increased by 10.1%, increasing the profitability for every booking. The success of our efforts so far proves that choosing the right keywords goes a long way in helping to attract the right audience.

10.1%INCREASE INCONVERSION RATE

COST PER CLICK

75%REDUCTION

115%INCREASE INCLICK THROUGH

RATES

COST PERACQUISITION

53.8%REDUCTION

C O N T I N U I N G O U R S U C C E S S

We are striving to maintain and build on the impressive results we have seen in the short time we have worked with Peckforton Castle.

We continue to optimise and restructure the business’s online marketing campaign in order to maximise their budget. Our plans include further fine-tuning of the keyword list, for example expanding on the list outside of Chester and Cheshire.

L e t ' s b e g i n t o l a y t h e f o u n d a t i o n s o f y o u r n e x t d i g i t a l p r o j e c t .