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Presentation Skills Sidnee Peck

Center for Entrepreneurship W. P. Carey School of Business

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"Generally, the more slides and text a person uses, the less he or she has to say."

Guy Kawasaki, Garage Ventures

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define your objective know your audience engage as appropriate be prepared for anything

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define your objective: what are you trying to achieve with this specific pitch?

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what do you need to communicate in order to get there?

nothing more, nothing less

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Explain yourself in the first minute

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know your audience

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who is in the room? what do you know about them? what is their priority? Their objectives? why should they spend more time listening to you?

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tie back to specific things you know about your audience

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engage as appropriate

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say something fresh and unexpected – research beyond the obvious and create linkages that are unanticipated.

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use strong data points to grab attention and gain buy-in

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40%

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tell your story • personal experience

• character experience

be compelling come full circle

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Prepare and practice

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Keep slides simple • Single word, phrase or photo

• Charts, flow diagrams

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Demonstrate confidence – voice projection & body language

Know how to handle Q&A

Don’t try to one-up your partner

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be prepared for anything

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extra data slides analog presentation shorter or longer time

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Questions?

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Activity

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•  Title Team •  Problem Projections •  Solution Status & Timeline •  Business Model •  Underling Magic •  Marketing & Sales •  Competition