Pecha kucha
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Transcript of Pecha kucha
SAVOR Asian Fusion CuisinePackaging RedesignValery Herman
There is no branding
Nothing is consistent
Menu, website, business card, and front sign– all different
BRANDING?
DINNER TIME!What I ordered two separate times
What I took home both times
PACKAGING:
Doesn’t advertize them
Everything thrown in
Lots of excess material
It doesn’t look as good as it tastes
GOALS:
A better way to carry the food home, using less material
Packaging solution with no glue
Minimize excess waste
Make package unique to the restaurant
SKETCHES:Experimented with stacking, wrapping
up, and compartmentalizing.
MOCK-UPS:
DESIGNS:Working from their original logos:
INTERIOR:
Packaging can fold down flat and function as an eating surface
THE SOLUTION:Minimizes waste
More environmentally friendly
Individualizes restaurant
More aesthetically appealing
Carry food using less material
Made to fit existing food containers
Double-functions as eating surface