Creating PebbleAppTailor

for

Maureen Teyssier, Insight Fellow

without apps

with

apps

useraction

Increasing User Engagement

1000+ apps:

• weather, music, direction, golf, beer, games

• available via Google Play and Apple App Store

• the presence/absence of the app• how regularly the app is used• how many times the app has been launched

database

Metrics for Implicit Ratings

Collaborative Filtering

I like AppsR,S,T,V

I like AppsQ,R,S,T

Try App Q!

Try App V!

Pebble Database

PebbleAppTailor

Next Steps

• Categorize and subcategorize Apps (NLP)• Select/Exclude App categories• Highlight App categories that emphasize

uniqueness of Pebble Hardware

Maureen Teyssier

Removal ValidationUser’s Apps = [PebbMine, Cards, YachtTimer, …….]

Do I recommend the App I removed?

In the top 25% of recommendations I recapture 87% of removed Apps.

In the top 50% of recommendations I recapture 96% of removed Apps.

Creating PebbleAppTailor

for

Maureen Teyssier, Insight Fellow