Pearson house of cards exhibition stand
Transcript of Pearson house of cards exhibition stand
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House of cardsScale mock up
The house of cards can be put together in a number of formations to create a mix of dynamic layouts most suited to your needs and the space it will be used in.
In all structure configurations, bear the following in mind:
1. Position the logo high for clear stand out and legibility.
2. Use plain color cards as shelves to ensure any materials or merchandise placed onto the shelves are not lost on busy patterned or illustrative backgrounds.
3. Position illustrative cards in the mid area where they can be clearly seen and read without being obscured by shelves.
4. Use the remaining pattern and plain colored cards around the base and internal structure as the designs bring a vibrant look to the stand but do not need to be as visible to convey key information.
3This structure uses all 18 cards, and incorporates 3 shelves suitable for holding light brochures and light merchandise.
Structure variations:Large space A
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Structure variations:Large space B
The same structural formation as ‘Large space A’ can be separated into two columns to create a more flexible composition. This would allow set ups such as using a table in between the two stands if you need to have a computer or sit and talk with customers.
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Structure variations:Podium without shelves
If you don’t need to display any print or merchandise products, the cards can simply form a dynamic pop up podium to attract attention and stand out.
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500mm
700
mm
Full size structureMaterial details
The full size cards will be produced from 17.5mm thick re-board with graphics printed directly onto the cards. Full size cards are currently 500mm x 700mm.
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Learning equips you
for life
Learning is where logic
meets magic
Makeyour
learning
asindividual as you are
Human progress begins in the imagination
Digital learning
shapesour
future
find our more about the world’s learning company
pearson.com
Plain colour cards for use as shelves
Pattern fronts and plain backed cards for use in general structure
Logo cards for use at high level for clear visability Always Learning tagline card for use at a legible position
Cards featuring illustrations and brand messages featured at eye level for clear visibility
Card ArtworkOverview
Final artwork files will be available for all cards to enable easy production in other countries.
For artwork files or if you have any questions about creating or using the house of cards, please get in touch with the Pearson brand team by email at the address below: