Pearl and Dean audience analysis
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Transcript of Pearl and Dean audience analysis
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Pearl and Dean Audience profile.
To get a good idea of a target audience we looked and
researched a professional cinema and film website, Pearl
and Dean Pearl and Dean categorise their audience through
age gender and class. They have created a table to give you
a visual idea of their brake down of their target audiences.
If we broke down our target audience (age 15-24year olds)
also our Social class would be ABC1 this means
Our gender would be equally split between males and females.
We have decided to create our own pearl and dean table to help give us a visible view on our target
audience.
This is our audience graph, out majority was female but there
isnt much difference.
Social
Grade
Social Status Occupation
A upper middle
class
higher managerial, administrative
or professional
B middle class intermediate managerial,
administrative or professional
C1 lower middle
class
supervisory or clerical, junior
managerial, administrative or
professional
0
20
40
60
80
100
120
Gender
Male
Female
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Here is our graph on social class for our target audience. The ABC1
group is more common in our results and has won by 10%.
Here is our graph on our age
groups in our target audience.
The majority of our target
audience is 15-24 year olds, but we have a wide range from 15-55+ although our smallest range is
55+ with only 5%.
All of our graphs are out of 100%.
0
20
40
60
80
100
120
Social Class
C2DE
ABC1
0
20
40
60
80
100
120
age groups
Chart Title
15-24 25-34 35-44 45-54 55+