What is Peace One Day?

Peace one day objective is to make people aware of international peace day

that occurs on 21 September each year.

The objective of the organization is to provide “a day for world wide

community action with peace”, through the medium of music, dance, film and

education.

Peace one day insures that hundreds of people are treated with life-saving

treatments in areas of conflict.

Peace one day is the only day where they allow ceasefire and non-violence

in the whole world.

Peace one day advertises peace throughout the world in different ways

through Twitter, Facebook, BBC, Food adverts.

Celebrities promote peace one day through doing concerts and auctions of

their items to raise money for the event.

What are the possible ways

to promote peace one day?

Examples of ways to promote peace one day:

Food Product

Advertising

Social Networking

Sites Advertising

Billboard and Poster

Advertising

Newspaper and

Magazine

Advertising

Sport Advertising/

tournaments

charity auctions

TV/radio

broadcasting

Advertising

Public transport

and public

advertising

Guerilla Advertising

Guerilla advertising is an useful strategy when promoting a charity or organization which allows

the producer to create low budget advert of the topic of interest to the public in a interactive way.

Examples of guerilla advertising are involved with: Graffiti, sticker ,bombing, flash mobs. The term

guerrilla marketing is easily traced to guerrilla welfare which captures tactics to create a goal in

which it can be competitive and unforgiving environment. Guerilla advertising is used in unusual

circumstances when it is needed and it makes you interested in a way that you wont ignore it.

Experimental designs will

prove that it does work on

some level to interact with

consumers.

Colours and

visible bold

pictures will

ensure people

can take part in

the viewing.

Displays should be on

popular transport methods

so it can be seen by loads of

people to create an equal

distribution of the campaign.

Even on steps

can maximize

the brand and

why it is so

important to

them can

consumers

relate to this

someway?

Reverse Graffiti

Advertising

Reverse graffiti is similar to grime writing,

green or clean adversting is a way of

sending the message across through a

different method of creating temporary or

semi images on the walls or other

surfaces. It is done by removing dirt from a

surface using a powerful hosepipe of

some sort. This was actually invented and

founded by a British artist called Paul

Curtis who used reverse graffiti technique

in art. Also he discovered while

dishwashing and found out that water

pressurized on a surface creates a mark

and showed this during a documentary.

The first large reverse graffiti was created

by Alexandra Orion in 2006 the exhibition

was over 1000 foot is washed by the hose

in sao Paulo in the end video. Banksy also

used reverse graffiti in some of his works.

Wait Time

Advertising

Wait advertising refers to a

marketing technique coined by

Diana Derval that consists in

interacting with consumers where

and when they are available and

receptive: while they are waiting

This includes contexts like in the

doctor's waiting room, in traffic jams,

on social media platforms at the

airport, in the train station, and while

standing in a fast-food queue or in

stores. This type of advertising will

improve daily use of time and its

notification, it will note the usage of

time and where it can be seen in

billboards ,posters, train canvasing

etc. Wait time advertising will be

freelance as it can be expressed in

so many different ways.

Experimental Marketing

Advertising

Experimental marketing can be anything as long as it promotes the object or the company

is an useful knowledgeable way. It has to link to the target audience as they will need this to

support and encourage them. It should inspire people to do some about it. Experimental

marketing allows customers to engage and interact with brands, products in using their

senses to collecting information from the product. The term experimental marketing refers to

actual customers experiences with the brand/ product/service that increases sales sky high.

The difference between telling people about features of the product or service and letting

them experience it for themselves. When it is done right it’s the most powerful tool out there

to win brand loyalty.

# Idea 1

Wall Advertising

The first proposal I have made is

to advertise peace one day

through simple adverts in

everyday life. This way the target

audience will glance at the poster

through train stations, billboards

public transport etc. This will

ensure that people everywhere

will notice peace one day and talk

about it which will spread the

word of peace one day

everywhere. Using wall

adversting is acceptable as there

are many unused walls

everywhere in London and using

bold and innovative colours will

make the use of wall advertising

stand out and predictable.

White coloring will

contact the persons

mind when viewing it

and use colour to

objectify the

message.

Bold lettering will be

more noticeable rather

than thin lettering as it

cannot be meaning

when seen.

Listing the available

information of when

the event is taking

place will most likely

be visited and

important.

Question to the public will

ensure an reply to the question

given and it will play in their

minds of what they will do

about it?

# Idea 2

Public Advertising

The second idea we have come

up with involves public

advertisement like e.g: bus

posters, train miniature poster,

radio broadcasting with peace

one day producer's, bus stop

rotating posters. This way every

person who has to go to work,

study (education) etc. Will see

this while travelling through

public transport. It will soak into

the minds until the message is

passed on through contact or

speech. Public advertising is

very important as it is possibly

the easiest way to send the

message across through

efficient means of advertising

peace one day.

Logo signifies what

company or charity

this is referred to,

noticing the

destruction of the

place in which the live

or travel will insure

their awareness of

peace one day.

The most visible place

in the public transport

we could think of was

buses. To distract

people to realise how

bad the situation

really is and if they

could help in anyway.

Fire and violence can insure that

people will notice it and will be

aware of what peace one day can

do to prevent it.

# Idea 3

social advertising

The third idea is loosely based on

social advertising, it means people

can advertise the product or

campaign in social interactions

which allow it to be knowledgeable

and fun. This way everyone can

be involved with peace one day

through broadcasting like radio

talking about events and time left

to peace one day. Also not only

stamps wills be distributed,

leaflets, stickers and badges will

make the project spread across

the world. All these minor projects

will help peace one day last longer

and will change people’s mind of

what this campaign will do for the

rest of the world.

Stamps can be useful

when it has been

distributed in many ways it

can transform peace one

day into something that

people will find engaging.

Different colours are

available because the

target market will want

different styles.

The stamps can be found on any public transport

with volunteer's giving them away with leaflets will

make a better way to send peace one day through

to everyone.

# Idea 4

Paintball marketing

This idea was involved paintballing, so we decided to make a paintball event for peace one day

where teenagers over the age of 15 were allowed to participated in a friendly and interactive

game of paintball. This would increase our target market to not just adults but teens too. This

charity event will be held on the day itself so that the money we get from the tickets bought for

the event will be donated to people effected by violence and war. So when teens come to have

fun they will splat paint onto the different boards which will then be wiped off to discover each

message.

Paint splattered

onto the board will

create array of

colours to stencil

the text of the

message. A variety

of colours used will

create diversity of

how good it will

look.

When the splattered paint is wiped off by an volunteer it

will uncover the hidden messages to the people, also it

will unveil the total amount of money raised during this

event.

# Idea 5

Weapon exhibition

Logo displays what, where and date of the

exhibition. This will be unmissable because it

will take center stage in London's most visited

places like next to parliament, big ben so that

the government will notice and will take action.

The use of military weapons will enquire the

minds of so many people as to why peace one

day are displaying violence and question why?

What is the meaning of this?

The Weapon exhibition will

make money from the tour

itself not only having a tank

but army solider will show

their knowledge and

experience of how their time

has been during wars.

Tickets will have to be

bought on the website

www.peaceoneday.co.uk to

insure a place on the tour.

Which will raise money for

injured soldiers who defend

our country.

The weapon exhibition will

increase a more popular

event where people can come

and interact within the tank,

weapons and tours. To

expand their knowledge on

war and how it relates to

peace one day. This project

will explain that violence

shown will make people

notice how it corrupt people

into war and social protests to

believe that they will create a

better world. The money

raised will go to injured

soldiers who have on onto the

battlefield to risk their life's to

protect us. This idea will

create pro and con people

who will like and dislike this

for many reasons as long as

their notice it.

Evaluation

Our strengths and weaknesses can be visible to all who notice it, the ideas we have come

up with will involve peace one day in different and unpredictable ways, not normal ideas

that everyone one will have come up with they will be vastly different. Peace one day is

normally aimed at adults because of their understanding of the subject rather than teens,

but we have expanded our target market to teens so it can be a benefit when we

understand exactly what they are looking for in the event and what it means to them?

The ideas we have come up with are mostly experimental advertising and some are

related to guerilla advertising. We have chosen the safe route because with experimental

advertising we know the basic form of our idea and understand where it leads. Whereas

will experimental ideas will create division between groups who like and don’t like it. We

did not want to go with the risk knowing that if we fail it would be related back to the idea

we presented. So we have created ideas which will draw every target audience who can

interact with the idea and gain some knowledge of what and why peace one day is so

crucial in our fight for freedom.

So with all that to bear in mind : Who will you make peace

with?

Guerilla Advertising

By Sumitra Sundaram,

James Robinson,

Matthew Edgson, Ayesha

Begum