PDX iOS - Crittercism

Tips & Tricks for Awesome Apps

Chris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

Ways to improve your app and its performance in the App Store

bit.ly/critterpdxios

My idea is the best idea ever ideated!

THERE’S AN APP FOR THAT

Tweak + SEOLeave no keyword unfilled

Ratings affect discoverability

Ask for RatingsAppirater, Crittercism, etc

Be ExplicitAsk for 5 stars! Make a connection

Guilt Trips WorkWe aren’t a faceless corp!

No, I hate your app

Double-CheckEnsure they’ll leave a good review

No, I hate your app

Review MonitoringSee reviews/rankings in aggregate

Track RankingWhat causes spikes? Countries?

LocalizeExpand your reach!

Be careful…With great power comes great responsibility

What about my app?

Go hug your designerUsers should LOVE using your app

Anticipate User PainYou can’t make everyone happy…

Get feedbackProvide a place to vent

Flurry actions/page views

Flurry retention

SDK for App Performance

Performance Monitoring

• What happens if your deployed app…– Breaks on a user? – Runs slow? – Drops a connection? – Crashes?

• Left in the dark unless the user tells you

App Store Feedback & Analysis

Who trusts us?

$350,000 / hr, half on mobile

Sort and filter crashes

Drill into crashes

Crash Diagnostics

Crash rate dropped from 4% to 1%

What about when a crash isn’t the issue?

Did not do anything

Shared the experience via social media

Left a negative review on the app store

Contacted support or told the vendor

Told a friend in person

Uninstalled the app

0% 10% 20% 30% 40% 50% 60% 70%

26%

9%

10%

21%

26%

65%

What do users do about a slow app

Source: End-user survey Q4 2013

HTTP Service Monitoring

Location-based Monitoring

Alerted to physical outage in Argentina

How can we use this to make MOAR money!!??

Transaction Monitoring

E-Commerce Checkout Travel Booking

Stock Trade Account Signup

Mobile Point of Sale In-App Purchase


Fix your business as an owner / Prove your value as a developer!

No more bad reviews!

Finishing Up

Chris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

bit.ly/critterpdxios

PDX iOS - Crittercism

Software

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