PDMA Event -- "Roadmapping" February 2014
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Transcript of PDMA Event -- "Roadmapping" February 2014
Roadmapping: Best Practices For
Determining ‘What's Next’
We’ll start soon..
Grab a brew/bite and meet a fellow traveler
Tonight’s Event Brought to You by
Practical Training.
Proven Results.
Portland Classes! February 25-27, 2014 Hotel Monaco
Oregon Events Exit Here
UX – What’s the big deal? Thursday March 27th, Lucky Lab Quimby
ProductCamp Portland 3.0 Sat April 12th,Southridge High School
productcamppdx.org
New for this year! Special Track
• Mini sprint teams compete
• Model Agile & AngularJS to build cool software in One Day
• A fishbowl for other Camp attendees
• Celebrate our Winners
#PCampPDX
#PCampPDXSmackdown productcamppdx.org
Jobs Ahead
Provide a Product Vision for the future that
organizations can align to and invest around Externally, Internally, and.. Yourself
A roadmap is a plan – not a commitment
Considerations
Roadmap
Strategic Goals
Customer Priorities
Competitor Actions
Market/Tech Trends [Iterate]
Our Panelists
Bill Lynch
Co-Founder & Advisor, Jive Software
Julie Anne Reda
VP of Product Strategy, Yesmail Interactive
Andy Mallinger
Sr. Director of Product, EdPlus
(Moderator) David Nash
VP Product Management, ADP Dealer Services
10 © COPYRIGHT • IOVATION
Opening Remarks
Bill Lynch
Andy Mallinger
What we think we do
What they think we do
Large project mapped to epics and use cases
Julie Anne Reda
Panel Questions
1. First, some mechanics: What's the right horizon for a roadmap?
The right granularity? The right cadence for doing it?
2. What is 'enough' detail?
3. Should there be different versions for different stakeholders?
Why or Why not? Who approves your roadmap?
4. Some people use ‘themes’ on roadmaps. What are some examples of
themes you’ve used?
5. Is Roadmapping more an Agile or Waterfall practice?
6. How does your product roadmap relate to your other planning artifacts
for Strategic Plan, Ops Plan, Release Plans, etc?
Panel Questions 7. Does the roadmapping process differ in a young/small company vs.
a mature/larger enterprise? If so, how?
8. Has a roadmap ever been 'used against you'? Any lessons?
9. What are some tools you've found to be the most useful?
Spreadsheets? Powerpoint? Wiki? other?
10. Do you leave roadmaps behind with customers or prospects?
Are they confidential? Why / Why not?
11. Other than your own, what’s the best roadmap example you've ever
seen? The Worst? Why?
12. Have you ever gone back to look at one of your roadmaps a few
years later? A bit like your HS yearbook picture?
Questions? Please take our 3-minute event survey!
http://goo.gl/j4fnIK
The product management
and marketing authority.
Tonight’s Event Brought to You by
Portland Classes! February 25-27, 2014 Hotel Monaco
Next Exits
Please return your lanyard and
take our 3-minute event survey!
http://goo.gl/j4fnIK
@PDXProductCamp
@PDMAIntl
productcamppdx.org
www.pdma.org
PDMA Oregon