WHAT DOES THE FUTURE O F YO U R BUSINESS...
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WHAT DOES THE FUTURE OF YOUR BUSINESS LOOK LIKE?
Transcript of WHAT DOES THE FUTURE O F YO U R BUSINESS...
WHAT DOES THE FUTURE O F Y O U R B U S I N E S S LOOK LIKE?
FORWARD THINKING THAT KEEPSYOU AHEAD OF THE GAMEThe pace of change is accelerating and the world is getting ever-more competitive. To succeed, brands and businesses need to focus on what success will look like tomorrow, not just today.
Brand Genetics is an insight and innovation agency that applies forward thinking to keep you ahead of the game. We identify next-generation opportunities; we have new ideas about where to look for new ideas; and we create solutions fit for the future, but ready to launch today.
How can we help you look forward to the future?
InsightHunting
Ideation
Building future-proofed innovation platforms that can grow your business plus connecting you with pioneering thinkers to generate next generation solutions
Defining the direction of change to help youanticipate what's coming next in your market, identifying future challenges and opportunities
Key Tools:Crowdsight - inspiration from entrepreneursHackathons - co-creative ideation sessionsCreative Sparks - external creative catalysts
Key Tools:Pioneer Panels - insight from extreme consumersMIX - global network of creative millennialsExpert Witness - cutting edge perspectives
Concept Development
InnovationTraining
Challenging, inspiring and developing your teamby arming them with the skills they need to succeed in a fast-changing market environment
Bringing concepts to life in ways that are fit for the 21st Century, building these with the consumers that count and helping you sell them internally
Key Tools:System 1 Concepts - appealing to our emotional brainConcept Co-Creation - working with early-adoptersPretotyping - experiential R&D
Key Tools:Team Accelerator Programme - innovation in actionTeam Safaris - live immersions in consumer cultureLearning Lunches - bite-sized team inspiration
Helping the UK’s best selling food brandup skill with new tools and approaches
to prepare the business for future growth
Helping the global market leader in home careproducts uncover breakthrough insight and
innovation opportunities across its brand portfolio
Helping the world’s biggest brewer understand the future of nightlife and
the opportunities it presents for its brands
Brand Genetics has helped clients across a wide range of categories around the world apply forward thinking to grow their businesses:
FORWARD THINKING IN ACTION
Helping the world’s largest privatelyowned spirits company create the nextgeneration of luxury limited editions to meetthe needs of tomorrow’s high-net-worth consumer
Helping one of the global leaders in home appliances develop innovative and differentiated products to meet future consumer needs in emerging markets
Helping a global leader in personal careset the healthy skin agenda by identifying cutting edge solutions with real consumer appeal
Helping a leading global flavour house understand how the meaning of refreshment is changing for consumers around the world and identify new beverage opportunities
Brand Genetics has helped clients across a wide range of categories around the world apply forward thinking to grow their businesses:
FORWARD THINKING IN ACTION
A TASTE OF OUR THINKING
NEXT GENERATION INSIGHT
Looking at the impact of emerging consumer generations - Gen Z and Millennials - and their key traits and needs
Please get in touch if you’d be inetersted in receiving one of our published reports:[email protected]
Succinct insight summaries into the key growth markets of tomorrow with relevant innovation opportunities
TOMORROW’S MARKETS
SPEED SUMMARIES
Distilling fresh, relevant thinking to identify the key insights and lessons that can help move your business forwards
WHAT CLIENTS HAVE SAID
“It’s been a wonderful working partnership and collaboration! Brand Genetics brought fresh insights throughout the entire project and challenged us with new thinking”
Global Innovation Insights Director, AB Inbev
“You added tremendous value to the whole creative process, building inspiring platforms that were a key pillar for the idea generation and involving exciting external catalysts”
Global Innovation Director, Bacardi Global Brands
“We are using the work we did with Brand Genetics as a best practice example of consumer co-creation and innovation -
speed, technique, delivery”
Senior Global Insight Manager, Reckitt Benckiser
“Your programme has challenged, inspired and impressed us all - the team has loved
every minute. You’ve given us new ways of thinking and new tools to move us forward”
Innovation Marketing Manager, Warburtons
If you want to get ahead of the game by applying forward thinking to your business, please get in touch:Tom [email protected]+44 (0) 7815 896 098
www.brandgenetics.com
Andrew [email protected]+44 (0) 7967 175 623
Forward Thinking, Future Edge
