T HEAR BIG ’S INDIA DISCOVER - Laureus Africa, gave when welcoming ... ACADEMY MEMBER FACT In 1976...

U S I N G S P O R T A S A T O O L F O R S O C I A L C H A N G E www.laureus.com 2004 Issue 1

NEW ROLESBoris Becker and Nawal El Moutawakel become deputy chairpersons of Laureus World Sports Academy PAGE 2

MERCEDES SLRCharity auction raises €1,7 million for Laureus Sport for Good Foundation PAGE 6

WINNERSWho’ll be nominated for this year’s Laureus World Sports Awards?PAGE 18

DISCOVER INDIA’S BIG HEARTTHE SUB-CONTINENT HOSTS THE FIRST LAUREUS WORLD SPORTS ACADEMY FORUM PAGE 9

Tennis legend Boris Becker and Moroccan track star Nawal El Moutawakel have been named joint deputy chairpersons of the Laureus World Sports Academy. The decision was made by members of the Academy at the Laureus World Sports Academy Forum in India in December with chairman Edwin Moses empowered to make two nominations.

Becker and El Moutawakel have both been at the forefront of the Academy’s efforts, and champions of the Laureus Sport for Good Foundation’s work around the world.

Becker is the chairman of the Laureus Sport for Good Foundation in Germany, while IOC

(International Olympic Committee) member and IAAF (International Amateur Athletics Federation) council member, El Moutawakel, is renowned as a champion for women in sport.

Becker and El Moutawakel will be trustees of the Laureus Sport for Good Foundation globally, along with Academy chairman Edwin Moses, Laureus CEO Iain Banner and Sport for Good director David Butler.

Moses said, ‘The work of the Academy has been growing steadily, so being able to draw on the con-siderable talents of Boris and Nawal in their new roles is a big boost for us.’-■

F o u n d i n g P a t r o n s | |

NEWS

EDWIN MOSES

CHAIRMAN’S MESSAGE

Energy is a great driver in life. As all mem-bers of the Laureus World Sports Academy will tell you, it is the one thing we needed to wake up full of every day when we were at our sporting peaks.

And it is most certainly what we woke up to at the first-ever Laureus World Sports Academy Forum, which was held in India in December last year.-

Our hosts at Amby Valley, Sahara Lake City – Sahara Pariwar India – were full of it, our itinerary was packed with it, and it’s not sur-prising our meetings were also abuzz with it. A great experience.

Energy. It’s what has been driving this great idea from day one, through our Founding Patrons, Richemont and DaimlerChrysler, to everyone who works so hard behind the scenes at Laureus, and, of course, all members of the Laureus World Sports Academy.

Which is why I am thrilled to welcome, as joint deputy chairpersons of the Academy, the respective energies of Boris Becker and Nawal El Moutawakel. I know both of them will help drive us closer to our vision.- ■

ADDING THEIR SUPPORTBoris Becker and Nawal El Moutawakel are made deputy chairpersons of the Academy

Coaches from different projects in South Africa come together at a Role Models’ Retreat

2 www.laureus.com

COACHES UNITE

‘Enjoy yourself and learn’ was the message Morné du Plessis, chairman of the Laureus Sport for Good Foundation Trust South Africa, gave when welcoming delegates from four different projects, who had come together in Cape Town.

The Role Models’ Retreat, a three-day programme last November allowed coaches from the

South African-based projects – Helderberg Partnership Project, Playing for Peace, Sozo, and Foundation for a Brighter Future – to swap stories, ideas, and plans.

Marlene Coetzee-George, manager of the SA Foundation, said, ‘It showed all the projects that they are not alone, that they are part of a bigger organisation with a big vision.’-■

From top clockwise Relaxing at the end of the retreat; Morné du Plessis (dark suit) with coaches from Playing for Peace; basketball warm-up exercises

Above Boris Becker and Nawal El Moutawakel

ACADEMY MEMBER FACT In 1976 Nadia Comaneci became the first Olympic gymnast to score the perfect 10

www.laureus.com 3

Spanish cycling hero will race Cape Town’s Argus Cycle Tour for the Laureus Sport for Good Foundation

World-class cyclist Miguel Indurain will be in Cape Town, South Africa, to cycle the Cape Argus Pick ’n Pay Cycle Tour, the world’s biggest cycle race. He’ll be joined by Argentine rugby star Hugo Porta.

Indurain, the Spaniard who began cycling for fun, was the first cyclist to win five consecutive Tour de France races (1991-95).

Indurain and Porta will also visit a new Laureus Sport for Good Foundation project aimed at combating crime and gangsterism among children in the communities of Paarl and Kuils River. The project, called Sozo (a Greek work meaning to heal, make whole), will offer a volleyball programme to get children off the streets, especially in the high-risk time after school. Already 38 schools have signed up for the project.

‘Laureus is all about using the power of sport and sporting heroes, and in cycling they don’t come bigger than Indurain,’ said chairman of the Laureus Sport for Good Foundation Trust South Africa, Morné du Plessis. ‘So we are delighted to have this support for our projects in South Africa.’ ■

INDURAIN RACES FOR LAUREUS

US skateboarder Tony Hawk became the 43rd member of the Laureus World Sports Academy in December.

Hawk, 35, is a skateboarding legend. He was given his first skateboard when he was nine and he turned professional at 14. By 16, he was acknowledged as the best skateboarder in the world. During his 20-year com-petitive career, he won 12 World Championships, 13 X Games and invented over 80 tricks.

The announcement of Hawk’s membership was made in New York, where members of the Academy had come together for the auction of the first Mercedes-

Benz SLR McLaren super sports car at Christie’s to raise money for the Laureus Sport for Good Foundation (see page 6). Hawk said, ‘It is an honour to join the Academy. I am excited to work with these amazing athletes, while representing my types of sports within the diverse group. I plan to get involved as much as possible.’

Laureus chairman Edwin Moses says, ‘Tony Hawk is an inspiration to young people. He was a tre-mendous competitor at the highest level. I know Tony is going to be a driving force for us with our work for the Laureus Sport for Good Foundation.’

He was one of three nominees

for the inaugural Laureus World Alternative Sportsperson of the Year Award in 2000. Concurrent with his rise in popularity, skate-boarding itself has evolved from a street pastime to a respected sport, requiring talent, discipline and training.

Hawk has fans in the US, Europe, Australia, Asia and South America and, although he no lon-ger skates competitively, he makes regular exhibition tours and appears on television, videos and in computer games.

He has also created the Tony Hawk Foundation to help finance public skate parks in low-income areas all over the US. ■

NEWS

HIGH ON FOUR WHEELSSkateboarding legend Tony Hawk becomes a member of the Laureus World Sport Academy

Tennis legend Boris Becker and Moroccan track star Nawal El Moutawakel have been named joint deputy chairpersons of the Laureus World Sports Academy. The decision was made by members of the Academy at the Laureus World Sports Academy Forum in India in December with chairman Edwin Moses empowered to make two nominations.

Becker and El Moutawakel have both been at the forefront of the Academy’s efforts, and champions of the Laureus Sport for Good Foundation’s work around the world.

Becker is the chairman of the Laureus Sport for Good Foundation in Germany, while IOC

(International Olympic Committee) member and IAAF (International Amateur Athletics Federation) council member, El Moutawakel, is renowned as a champion for women in sport.

Becker and El Moutawakel will be trustees of the Laureus Sport for Good Foundation globally, along with Academy chairman Edwin Moses, Laureus CEO Iain Banner and Sport for Good director David Butler.

Moses said, ‘The work of the Academy has been growing steadily, so being able to draw on the con-siderable talents of Boris and Nawal in their new roles is a big boost for us.’-■

F o u n d i n g P a t r o n s | |

NEWS

EDWIN MOSES

CHAIRMAN’S MESSAGE

Energy is a great driver in life. As all mem-bers of the Laureus World Sports Academy will tell you, it is the one thing we needed to wake up full of every day when we were at our sporting peaks.

And it is most certainly what we woke up to at the first-ever Laureus World Sports Academy Forum, which was held in India in December last year.-

Our hosts at Amby Valley, Sahara Lake City – Sahara Pariwar India – were full of it, our itinerary was packed with it, and it’s not sur-prising our meetings were also abuzz with it. A great experience.

Energy. It’s what has been driving this great idea from day one, through our Founding Patrons, Richemont and DaimlerChrysler, to everyone who works so hard behind the scenes at Laureus, and, of course, all members of the Laureus World Sports Academy.

Which is why I am thrilled to welcome, as joint deputy chairpersons of the Academy, the respective energies of Boris Becker and Nawal El Moutawakel. I know both of them will help drive us closer to our vision.- ■

ADDING THEIR SUPPORTBoris Becker and Nawal El Moutawakel are made deputy chairpersons of the Academy

Coaches from different projects in South Africa come together at a Role Models’ Retreat

2 www.laureus.com

COACHES UNITE

‘Enjoy yourself and learn’ was the message Morné du Plessis, chairman of the Laureus Sport for Good Foundation Trust South Africa, gave when welcoming delegates from four different projects, who had come together in Cape Town.

The Role Models’ Retreat, a three-day programme last November allowed coaches from the

South African-based projects – Helderberg Partnership Project, Playing for Peace, Sozo, and Foundation for a Brighter Future – to swap stories, ideas, and plans.

Marlene Coetzee-George, manager of the SA Foundation, said, ‘It showed all the projects that they are not alone, that they are part of a bigger organisation with a big vision.’-■

From top clockwise Relaxing at the end of the retreat; Morné du Plessis (dark suit) with coaches from Playing for Peace; basketball warm-up exercises

Above Boris Becker and Nawal El Moutawakel

ACADEMY MEMBER FACT In 1976 Nadia Comaneci became the first Olympic gymnast to score the perfect 10 ACADEMY MEMBER FACT Dan Marino was the first rookie since the American football merger in 1970 to lead a conference in passing

4 www.laureus.com F o u n d i n g P a t r o n s | |

NEWS

SPORT 1, DEPRESSION 0In England a new football project is launched to combat depression among young men

Three of Britain’s great sport-

ing legends launched the

first Laureus Sport for Good

Foundation project in England,

in February.

Bobby Charlton, Ian Botham

and Tanni Grey Thompson – all

members of the Laureus World

Sports Academy – visited

Macclesfield Football Club to

unveil It’s a Goal, which will

use sport to tackle depression

among young people.

The project came about

through a simple thought

– ‘football stadiums are pow-

erful, yet vastly underused,

magnets to the communities

surrounding them’.

Which is why Malcolm

McLean of the Bearhunt

organisation in the UK, a

social-issues and creativity

consultancy, stepped forward

to help people with a disease

that is so stigmatised, few

people admit to having it. Depression causes around 7,000 people in the UK to com-mit suicide every year. McLean says, ‘Men are particularly at risk. Because of the attitude that “boys don’t cry”, men find it hard to ask for help.’

He mentioned his idea of

establishing a centre to help

people with depression at the

Macclesfield Town Football

Club to Giles Gibbons (from

Good Business, who consults

to Laureus) and was then

approached by the Laureus

Sport for Good Foundation to

discuss setting up the project.

McLean explains that

football clubs, with their

space, infrastructure and

easy access, are perfect

places for running community

projects. They are places, he

says, where people don’t feel

intimidated, where they’re on

an equal footing with other

people from their community.

The project is a personal

development programme that

uses the language and meta-

phors of football, so people

feel they are discussing foot-

ball rather than their own fears

and obstacles.

A full-time and very experi-

enced male psychiatric nurse,

who is also a keen footballer,

has been appointed as the

project manager.

The project’s patron, Sir

Bobby Charlton, says, ‘Sport

seems to be the one thing that

can break down barriers and

be a real force for good, what-

ever the circumstances, so

I really hope we can make a

difference.’ ■

ACADEMY VISITS NORTHERN IRELANDThree Laureus World Sports Academy members visited a Northern Ireland school in February to announce continued support from the Laureus Sport for Good Foundation for the innovative Youth Sport Foyle cross-border project.Ian Botham, Sir Bobby Charlton and Tanni Grey-Thompson visited Strabane High School to

watch children from Northern Ireland and the Republic of Ireland take part in sports activities.Youth Sport Foyle holds cross-border days to bring together Catholics and Protestants to par-ticipate in sport and help break down religious barriers. Botham said: ‘I am passionate about my work for the Foundation and it’s great see-ing the work of this project first hand.’

Above (l-r) Football legend Sir Bobby Charlton, Olympic wheelchair athlete Tanni Grey-Thompson and cricket hero Ian Botham at the launch of the It’s a Goal! project

IT’S GO FOR THE US FOUNDATION THE US FOUNDATION DIRECTORS MEET FOR THE FIRST TIME

The Laureus Sport for Good Foundation USA, held the inaugural meeting of its Board of Directors last October in New York.

Laureus World Sports Academy members in atten-dance were Edwin Moses, Nadia Comaneci, Michael Johnson and John McEnroe, all of whom were sworn in as official Directors of the Foundation. Directors Callum Barton, CEO of Richemont North America, (Founding Member of the Foundation) and Sandra Kelly were pres-ent, as were new executive director, John Miottel and Sport for Good Director David Butler.

Edwin Moses was elected as President and Chairman and Mercedes-Benz USA named as co-Founding Member of the Foundation. Paul Halata, CEO of Mercedes-Benz USA will be its representative on the Foundation Board of Directors. Barton was elected as treasurer to the Foundation.

There was unanimous approval of the business plan, including an official launch and fundraising event, currently set for 16 March in Los Angeles. The fund-raiser will focus on the auction of a Mercedes-Benz McLaren SLR generously provided by Mercedes-Benz USA through Paul Halata. Cartier has also generously provided a ‘Fittipaldi’ Roadster watch for auction. The Foundation hopes to raise enough money to fund several projects in the upcoming year.-■

Above (l-r) John Miottel, Callum Barton, Nadia Comaneci, John McEnroe, Edwin Moses, Sandra Kelly, Michael Johnson, David Butler

ACADEMY MEMBER FACT Dawn Fraser is one of only three female swimmers to win a record eight Olympic medals ACADEMY MEMBER FACT Kip Keino won the Olympic 1500m race in 1968 with a Games record time of 3minutes 34.9 seconds

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NEWS

Weblink: xx • www.laureus.com • www.www.laureus.com • www.laureus.com • www.www.laureus.com • www.laureus.com • www.www.laureus.com

Bidders are treated to some special items at the Laureus Golf Trophy

First there was delight as Sean Fitzpatrick entertained children from the SKSN project with the Haka – the traditional ‘war’ dance of the New Zealand rugby team. Then there were tears as the children sung John Lennon’s ‘Imagine’ to thank the Laureus World Sports Academy members for meet-ing with them last December.

In the end it was Fitzpatrick, a tearful Nawal El Moutawakel, Dawn Fraser and Robby Naish who found inspi-ration from SKSN (Sucheta Kriplani Shiksha Niketan), a school in Rajasthan for chil-dren suffering from polio. The children had travelled down to meet the Academy mem-bers at their Forum at Amby Valley, Sahara Lake City.

Polio is as much a social problem as a physical one in India because a lack of edu-cation means many children do not get the simple immun-isation and when the child becomes a sufferer parents often refuse to seek help because of perceived shame attached to the disability.

The children gave a display of traditional Indian sporting activities such as Malkam (pole and rope climbing), impressing Academy members with their agil-ity.

‘It’s humbling,’ said Fitzpatrick. ‘It shows that they have got on with their lives and it is great to see them enjoying their sports.’

• Later the same day Academy members Michael Johnson, Nadia Comaneci, Daley Thompson, Dawn Fraser, Sean Fitzpatrick and Robby Naish visited children from the Magic Bus, in Mumbai, a project which concentrates its efforts on children from the Dharavi slums, where 54 per cent of the population lives below India’s poverty line. The project cre-ates ‘classrooms without walls’ offering education, shelter, clothing, food and healthcare through sporting sessions. Warmed up by his earlier efforts Fitzpatrick again demonstrated the emotional power of the Haka to the

Over €170-000 was raised at the Laureus Golf Trophy, held in Munich September last year for the Laureus Sport for Good Foundation. Boxing promoter Wilfried Sauerland won the Laureus Golf Trophy for the second time.

Laureus World Sports Academy members Boris Becker, Franz Beckenbauer, Franz Klammer and Mark Spitz joined international sports and entertainment stars. Sir Bobby Charlton scored the best gross score – 71.

A visit to Wimbledon with tennis legend Boris Becker, a round of golf in Florida with Gary Player and a limited-edition smart crossblade car were auctioned for KidSwing, a programme designed to help disabled young golfers.

The Klitschko boxing brothers, Vitali and Wladimir, spontaneously offered an additional prize: a VIP invitation to their next heavy-weight boxing contest and a training hour. €20,000 was bid for this experience alone.

The Munich-based KidSwing project is a new Laureus Sport for Good Foundation project in Germany, organised by Deutsche Kinderhilfe. ■

Above Boxing brothers Vitali and Wladimir Klitschko at the Laureus Golf Trophy in Munich

Above Michael Johnson leads Academy members at the Magic Bus project Below Academy members with the children from the SKSN project Bottom The Haka

THE HAKA (TWICE) AND TEARS

FIGHT THESE MEN.€20,000 PLEASE

ACADEMY MEMBER FACT Dawn Fraser is one of only three female swimmers to win a record eight Olympic medals ACADEMY MEMBER FACT Kip Keino won the Olympic 1500m race in 1968 with a Games record time of 3minutes 34.9 seconds

Academy members get a rare chance to visit two projects in one day while in India for the Forum


NEWS

A record sum of €1.7 mil-lion – the highest price ever paid for a new car – was raised when the Mercedes-Benz SLR McLaren customer car No. 1 super sports car, was auctioned by Christie’s at a charity event in New York in December last year.

Bidding began at €500,000. It took only 45 sec-onds to get to €650,000 and another 20 seconds to break the one million mark.

Juliana Terian of Roslyn, New York, offered the winning bid of €1.7 million exactly two minutes after the auction began.

The special-edition Mercedes-Benz SLR McLaren is a high-performance super sports car from the

same team that produces the successful Formula One cars that race the Grand Prix circuits of the world. Like Formula One cars, it is made out of carbon fibre. It has a red soft-leather inte-rior, Formula One styling and a 626-horsepower engine. It features state-of-the-art technology and Mercedes-Benz safety and comfort.

The amount raised is by far the largest single contribution to the Laureus Sport for Good Foundation since its inception in 1999.

Tennis legend Boris Becker said, ‘The members of the Laureus World Sports Academy are deeply grateful to DaimlerChrysler for donating this car to the Foundation. The money raised from this unbelievably high bid will enable us to develop our sports projects for underprivileged children around the world.’-■

GOING ONCE, TWICE… SOLD!The Mercedes-Benz SLR McLaren goes for €1.7 million at charity auction

Above Boris Becker, left, with and Iain Banner, right, congratulate Juliana Terian, who offered the winning bid for the Mercedes-Benz SLR McLaren Above middle The car test!

ACADEMY MEMBER FACT From 26 August 1977, for nine years, nine months and nine days Edwin Moses remained invincible in the 400m hurdles ACADEMY MEMBER FACT Dominating the world of downhill skiing in the 1970s, Franz Klammer won 26 World Cup races in total

VISIT TO KICK ON ICE

The innovative KICK on Ice proj-ect for Berlin youngsters, backed by the Laureus Sport for Good Foundation, received a boost with a visit from the Laureus World Sports Academy members Sergey Bubka, Sebastian Coe and Nawal El Moutawakel in November last year.

They joined youngsters training at the Berlin Eisbären (Ice Bears) Ice Hockey Club. Members of the Berlin Eisbären ice hockey team were also present.

The KICK on Ice project was inau-gurated by Laureus World Sports Academy member and Olympic ice-skating gold medallist Katarina Witt.

It operates in the Hohenschönhausen ice rink every Saturday, offering young people the chance to come off the streets and take advantage of coaching cours-es in ice hockey, speed skating and figure skating. A sport has been deliberately chosen whose qualities of toughness and speed will appeal to the target group.-■

Above Academy members on the ice

LAUREUS ACADEMY MEMBERS TAKE TO THE ICE WITH BERLIN YOUNGSTERS

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NEWS


Racing giant Bill Shoemaker was a commanding presence in thoroughbred racing for more than 40 years. He was paralysed from the neck down in a 1991 car crash, but continued training horses despite being in a wheelchair. During his career he won 11 Triple Crown races and earned more than $123 million in purses for the owners of his horses. Edwin Moses, chairman of the Laureus World Sports Academy, said, ‘Bill was a true sporting legend and a giant in his sport. He will be missed.’ ■

BILL SHOEMAKER

NBA superstar Dirk Nowitzki and tennis legend Boris Becker have launched Operation Sneaker, an imaginative project to raise funds for the Laureus Sport for Good Foundation.

With the slogan ‘Count your sport shoes and help children in danger’, Operation Sneaker aims to encourage donations to help underprivileged children. The idea is to ask people to take part in a sport-shoe count and to donate one euro for every sport shoe they have at home.

The initiative is supported by the music channel MTV and the lifestyle magazine MAX. TV ads featuring Nowitzki have been shown on MTV since September.

Register donations in Germany on 0900 1800018 or on the website www.operationsneaker.com. ■

Laureus World Sports Academy member dies, aged 72

FIGHT FOR GOOD€20,000 was raised for the Laureus Sport for Good Foundation at the biggest snowball fight in the world

A sale by Cartier France raises €150,000 for the Laureus Sport for Good Foundation

The first ‘Gore-Tex Snowball Games’ became a spectacular fun and fundraising event during the international sports fair ‘ispo04 in Munich, Germany.

Some 1500 guests watched eight teams matching up to win the ‘biggest indoor snow-ball games of the world. The Laureus Sport for Good Foundation Germany was invited twice: first to join the match with their own team, second to receive a donation of €20,000 given by Gore-Tex.

And Laureus won twice: the donation and the tournament! Lead by Laureus Academy member Franz Klammer the ‘Laureus snow ball fighters’ received the Trophy as the one and only unbeaten team.

The funds will directly benefit the Laureus Sport for Good Project KICK on Ice in Berlin.’ ■

ACADEMY MEMBER FACT From 26 August 1977, for nine years, nine months and nine days Edwin Moses remained invincible in the 400m hurdles ACADEMY MEMBER FACT Dominating the world of downhill skiing in the 1970s, Franz Klammer won 26 World Cup races in total

FRENCH JEWELS

Jewellery, watches, leather goods, vintage pieces, acces-sories and perfumes were all sold at a sale held by Cartier France at the end of January to raise funds for the French Foundation.

Director General of Cartier, France, Jean-Christophe Bedos, and Laureus World Sports Academy members Edwin Moses and Giacomo Agostini, and trustee of the French

Foundation Abdelatif Benazzi, were joined by a host of other sporting stars such as former world athletics champions Christine Aaron and Stéphane Diagana, former Olympic judo champion Thierry Rey, tae kwon do champion Pascal Gentil and skateboard star Taig Kriss.

• Laurent Gutsmuth, formerly with CANAL+ joined the French Foundation as manager in November last year. ■

OPERATION SNEAKERNOWITZKI AND BECKER PUT THEIR BEST FOOT FORWARD Above (l-r) Thierry Rey, Pascal

Gentil, Stéphane Diagana, Edwin Moses, Abdelatif Benazzi, Jean-Christophe Bedos, Taig Kriss

Top Franz Klammer Above The winning team with the donation cheque

Corporate social responsibility is not new to the business world – it has been practiced by many a business for many a year. What is new is that the practice of act-ing responsibly has a name, has been formalised, is monitored by naysayers and supporters alike and is continually evolving. Companies can no longer ignore this buzz-word; it has become a necessary part of the business strategy. ‘This is great’, I hear you cry. ‘We can relax, safe in the knowledge that the hitherto negative view of busi-ness is about to do an about-turn

– people are going to be eating their hats the world over once they learn about the good work that is being done, right’? Well there’s a small problem…

Let’s start by being honest about corporate social responsibility. The reason it will always have far too limited a social and commercial impact is that it’s driven by risk avoidance rather than value cre-ation; it’s defensive rather than proactive. And if, as many believe, its main objective is preventing criticism, the notion is doomed to failure for the simple reason that anti-corporate critics are generally more interested in attacking busi-ness than in improving it.

The global army of professional social and environmental activists and journalists who now preach the

business case for corporate respon-sibility are not doing it because they’ve discovered that all that time spent campaigning in dingy committee rooms was some ghastly mistake and that their true calling lay in helping multinational corpo-rations make more money. They’re doing it because they know it’s the only way they’ll be heard and have a chance of achieving their original goal, which is to promote social and environmental progress (whether this helps business or not).

Accepting this view of corporate responsibility is not to limit the scope of business action to making the world a better place. Rather, it’s to clear the decks for the real

opportunity for positive change – corporate social leadership. The difference between responsibility and leadership is not one of degree, or of quantity. The two have differ-ent origins and different functions. Corporate social responsibility has an external origin – the desire to respond to or avoid criticism, and to comply with legislation, regula-tion or some nebulous notion of best practice. Leadership, on the other hand, has an internal ori-gin – the positive desire to tackle social and environmental prob-lems through core business func-tions. Not because you have to, or because you need something nice to say, or because everyone else is doing it, but because you want to.

It’s the difference between defence and attack in football. If you only play with defenders, you may not let any goals in, but you’ll never score any either. Too often, com-panies who think they’re good at corporate citizenship are just like a football team with nothing but a strong defence. Hence the mystified head-scratching along the lines of ‘Why do we never get any credit for the good things we do?’

Think of your best community programme – the one that perfectly fits your core business and imagi-natively harnesses your company’s strengths for a social purpose. Now imagine that social purpose being delivered not just by this excel-lent community programme, but by everything your company does. In fact, rather than think of one of yours, think of Laureus.

Laureus Founding Patrons DaimlerChrysler and Richemont

had already come a long way in realising their commitment to sport via the development of the Laureus World Sports Awards and by estab-lishing the Laureus World Sports Academy. Although the Foundation was set up as the charitable arm of the Awards, it immediately became the soul of the brand. It was believed that if a social dimension was added, then Laureus could be so much more than just an annual awards show. The Foundation has enabled Laureus to demonstrate its commitment to sport at all lev-els – from world-class athletes to grassroots programmes.

Laureus is a more successful brand because of the Sport for Good Foundation. The Laureus World Sports Awards is a plat-form to highlight the global scope and impact of the Sport for Good Foundation; the Foundation in turn increases awareness of the Awards. Similarly, Laureus Academy mem-bers volunteer their time and ener-gy to the Foundation as custodians and ambassadors, visiting projects and drawing public attention to them, which adds further value to their membership. The Founding Patrons and sponsors invest in the Foundation by sitting as trustees, lending their networks of contacts, hosting events and donating items to raise additional funds, enabling them to raise awareness of Laureus and of their brands, consequently increasing the reach and social impact of the Foundation.

Corporate social leadership is integral to the success of the brand. For proof, look no further than Laureus. ■ by Giles Gibbons


THE TROUBLE WITH CORPORATE RESPONSIBILITY

The issue of social responsibility in business raises the question of motive: are we making the world a better place or simply complying with regulations?

ACADEMY MEMBER FACT Robby Naish won his first world championship in windsurfing at the age of 13

Music, dancing, culture, sports – and a lot of hard work. That was the first Laureus World Sports Academy Forum, which was held from 1-3-December last year.

Fourteen Academy members – chairman Edwin Moses, Giacomo Agostini, Sebastian Coe, Nadia Comaneci, Kapil Dev, David Douillet, Sean Fitzpatrick, Dawn Fraser, Michael Johnson, Kip Keino, Nawal El Moutawakel, Robby Naish, Morné du Plessis and Daley Thompson – gathered at Amby Valley, Sahara Lake City, India, for the three-day event, which was made possible with the support of Sahara India Pariwar and its managing worker and chairman, Shri Subrata Roy Sahara.

Between, the ‘head-down’ sessions, where Academy members discussed

a range of issues facing the organisation in the coming months and years, they were treated to a sumptuous display of Indian culture.

On day one, following a golf tournament, there was a trip across the lake, where villagers lined the banks, banging drums and waving flaming torches to welcome the Academy to an authentic re-creation of a traditional Naga village (Naga is a small, little-known area in the northeast of India). There followed a display of traditional sports and an open-air dinner.

Day two included a visit to a mountain fort that is within the Lake City, and ended with a mind-blowing Indian Bazaar. Traders from all over the subcontinent gathered to entertain and trade as the Academy, all dressed in traditional Indian clothing, soaked up the experience and

THE WARMTH OF INDIAIndia was the perfect host for the first Laureus World Sports Academy Forum, held in Amby Valley, Sahara Lake City, in December

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F o u n d i n g P a t r o n s | | 10 www.laureus.com

shopped for souvenirs.And on day three, to top it all,

a gala celebration was held, with a display of traditional Indian music, a wedding fashion show, and song and dance from leading Indian performers. The Academy members were joined by top Indian politi-cians, businessmen, sports stars and celebrities such as former Miss World, Aishwariya Rai (see box on page-16).

Throughout the three-day event, specialists from various disciplines were on hand to offer their exper-tise to Academy members. Sajeev Kapoor, India’s top chef, was in charge of the endless array of tasty dishes throughout the stay; yoga guru, Bharat Thakur offered daily and private sessions; while Miami-based golf instructor Robert Baker, who has coached professionals such as Ernie Els and Severiano Ballesteros and celebrities such as Michael Douglas and Samuel L Jackson, honed the skills of all the golfers in private lessons.

The whole event was so suc-

cessful that following discussions between Laureus CEO Iain Banner and Shri Subrata Roy Sahara, Academy chairman Edwin Moses was able to announce that the Forum would be returning to India in 2004.

Edwin Moses welcomed the first Forum as a significant development. He said: ‘The Academy Forum is a new addition to the annual Laureus calendar and gives us the chance to meet and discuss a range of topics.’

He also paid tribute to the sup-port the Academy had received in staging its first Forum. ‘I would also like to thank the generosity of Mr Subrata Roy Sahara and the Sahara Group who are hosting this first Academy Forum,’ he added.

In an inspiring three days, where so much was achieved by the Academy towards the work of the Laureus Sport for Good Foundation, it is not surprising that there were many other comments. Here is a collection…

Above Entertainment at the Naga village. Nadia Comaneci looks on with Shri Subrata Roy Sahara and Edwin Moses Below The Bazaar lights up

www.laureus.com 11

ACADEMY MEMBER ROBBY NAISHOn India: ‘An amazing introduc-tion to India, with the most hospi-tality it’s possible to pack into three days. Each day was better than the last and every evening was more elaborate and more impressive than the last. It was quite spectacular all in all.’

On the Bazaar: ‘It’s hard to explain what was presented for us. It’s not like you are trying to explain Disneyland, which is always there for others to enjoy. This was created for our evening. It’s hard to explain without sounding pompous but in reality they created a micro-cosm of India villages with sing-ing, dancing, crafts with everyone dressed in beautiful attire. It was all too much…’On the Forum: ‘We moved for-ward on some important issues, some of them structural, but as Laureus grows the structures are important. It was time well-spent. Laureus has grown already and what we have done here will allow it to continue to expand and be more productive and to help more people, with fewer limitations.’-■

ACADEMY MEMBER DAWN FRASEROn the Forum ‘We’ve got through a lot of work and crammed a lot into the sessions. I think next year we’re hop-ing to take extra days to allow us to get through all the work. In the sessions we have had to decide if we plan for the future two years or plan for 10 years. We are all in agreement that it’s 10 years so we can leave something in sport for the younger people coming through.’ On Laureus and Australia: ‘After the energy of this week I have got plans to go back and think about starting a Foundation in our part of the world. The awareness is growing around Laureus through the Awards and I am always talking about Laureus. What I would like to organise is a golf tourna-

ment with the lady professionals – I am the Patron of the Australian Ladies’ Professional Golf Association – and bring down some Academy members for a fundraising dinner to get the Foundation started. Let’s hope it’s not too far for them!On the existing Australian project: ‘It is for indig-enous people and Laureus has helped us to supply all the sporting equipment. We travel around the vast country we have; we can have a community which may be 1,000 kilome-tres away from another community and we go through, show-ing the Aboriginal children how to play sport.’ On women in sport: ‘We really need to develop not only male leaders but also female leaders, and we can do this through sport, so this is a big thing for Laureus.’ ■

INDIAN TENNIS STAR, LEANDER PAESA supporter for Sport for Good in India, gave a presentation (with his father Dr Vaes Paes) on sport in India and future project plans to the Academy.On Laureus in India: ‘It’s a great honour to be able to give a presentation to sports people who have excelled in their disciplines

– and a group which selflessly gives back to the community. Having the Laureus Academy here in India is a great boost.On Academy member Martina Navratilova [who he has partnered in doubles tennis]:‘It’s a true honour to play with Martina.We all know her ten-nis skills, of course, but those skills are not one tenth of her on a human scale. She’s a magical woman. When I was first diagnosed with cancer – the symptoms first showed up in the quarterfinals at Wimbledon on Centre Court with Martina just a few feet away – she gave me strength and courage, even holding me up when I had my first seizure. And we went on to win Wimbledon. She has the ability to motivate, to level with people, and touch them through all walks of life and different generations.’On women in sport: ‘There are a lot of issues in our [Indian] society especially when it comes 8 8


ACADEMY MEMBER NAWAL EL MOUTAWAKELOn Women in sport: ‘Women from some places are struggling to say “we exist, we also want to be part of this world”. It is a right to play, for both boys and girls, and the Academy will support this, particularly through heroes like Dawn Fraser and Nadia Comaneci. Although we should remember that a woman does not need to be good at sport to receive equal rights.’-■

ACADEMY MEMBER KIP KEINO On the Mathare Youth Sports Association in Kenya: ‘We had success, of course, with the Nobel Peace Prize nomination. But we are always looking to improve and will be inviting the Academy members to visit us to see what we have achieved.’ On other parts of central and east Africa:‘I also visit Rwanda and Congo and those areas also need help. They need to be encouraged after the wars.’ On athletics in Kenya:‘It is strong and we are looking to improve the system but we are los-ing some people to other countries. Poaching talent it not good for sport – I say develop your own’-■

to women. The modern generation have seen their mothers give so much to their family. But they see that they can nurture a family but still go out into the workplace and earn money, to become a CEO of a company. They have found that blend of both worlds today.’On Sport for Good in India: ‘Like Laureus globally we are using sport to enhance lives. Indians are an intellectual people, sound in technical disciplines, but the one area we can improve ourselves is in the physical and mental aspects, which sport can give. I hope that we can give the next generation the opportunity to excel. That’s not only about being a sports star. It’s about using sport as a way of life, for education, health and so on.’-■Above The gala dinner included a showcase of entertainment

Below: Academy members and playing partners line up at the Golf Day

www.laureus.com 13

Method of preparation

1. Shell the prawns, keeping the tail intact. De-vein and wash thoroughly with white vinegar.2. Apply one teaspoon of turmeric powder, one teaspoon of red chilli powder, half a teaspoon of salt and set aside for 15 minutes.3. In the meanwhile, take half of each of the peppers. De-seed, wash and cut into fine juliennes. Pat dry the juliennes, dust with corn starch. Heat sufficient oil in a deep pan and deep fry pepper juliennes until crisp. Drain onto an absorbent paper and set aside in a warm place.4. De-seed, wash and cut the balance of peppers into one inch sized diamonds.5. Peel, wash and chop onions. Peel, wash and grind ginger and garlic into a fine paste.6. Heat three tablespoons of oil in a pan, add eight marinated prawns and sauté till lightly browned. Drain onto an absorbent paper and keep aside.7. Heat three tablespoons of oil in another

pan, add bishops weed (ajwain). Stir-fry for a second and add the chopped onions. Stir-fry for four to five minutes and add the ginger-garlic paste.8. Sauté till golden brown. Add tomato puree, coriander powder and the remaining red chilli powder. Stir-fry until oil separates and the raw flavours disappear.9. Add in the peppers and stir-fry for a few seconds. Stir in fresh cream and coconut cream and sauté until semi dry.10. Add the remaining marinated prawns and stir-fry until the prawns are cooked but succulent. Sprinkle green cardamom powder and mace powder and mix.11. Arrange the prawns in gravy neatly on a plate and apply the golden leaf (sone-ka-varq). Garnish with the sautéed prawns, sprinkle the crispy fried pepper juliennes and serve hot with Indian paranthas.

Note: Kashmiri chilli powder could be sub-stituted with paprika powder. Bishops weed (ajwain) could be substituted with thyme.

Sanjeev Kapoor is no stranger to culinary excellence, with numer-ous awards and a world-famous cookery show. Kapoor completed a three-year diploma from the Institute of Hotel Management in New Delhi where he studied Catering and Nutrition. After graduation he worked for some of the most prestigious hotels in India and after years of experience went solo. He was part of the catering team for the 1982 Asian Games, various Commonwealth Heads of Government meetings and has organised food festivals around the world. His awards include the Hotel and Food Service Best Executive Chef award and the Mercury Gold Award at IFCA Geneva. Kapoor has a cookery show called Khana Khaza which is viewed by over 100 million people over 60 countries.

THE LAUREUS SUNHERI JHEENGE(GOLDEN PRAWNS IN COCONUT CREAM SAUCE)A dish specially created for the Laureus World Sports Academy by renowned chef Sanjeev Kapoor

Just as the golden sunrays of dawn fill the earth with purity, the goodness of the metal gold infuses the body with wellbe-ing. I dedicate this recipe packed with the goodness of gold and an array of Indian herbs to Laureus. I have always been fascinated with gold and have created recipes like gold tem-pered lentils and curries infused with gold. This one is packed with gold leaves and has the goodness of fruit de mer (fruits of the sea), prawns and spices of the yore. – Sanjeev Kapoor

Ingredients Quantity

Prawns 24

White vinegar 1/2 cup

Turmeric powder 1 tsp

Kashmiri red chilli powder 2 tsps

Salt to taste

Yellow pepper 2

Red pepper 2

Green pepper 2

Corn starch 2 tbsps

Onions 2 medium sized

Ginger 11/2 inch piece

Garlic 10 cloves

Oil to deep fry + 6 tbsps

Bishops weed (ajwain) 1/2 tsp

Tomato puree 1 cup

Coriander powder 1 tbsp

Fresh cream 1/2 cup

Coconut cream 1/2 cup

Gold leaves (sone ka varq) 4

Green cardamom powder 1/2 tsp

Mace powder a pinch

RECIPE FOR SUCCESS


Main picture Laureus World Sports Academy members are joined by other members of the Laureus team, the Sahara team, and special guests at the gala dinner

Edwin Moses Nadia Comaneci Giacomo Agostini Sebastian Coe Morné du Plessis

David Douillet Daley Thompson

www.laureus.com 1 5

SAHARA MANAGING WORKER SHRI SUBRATA ROY SAHARAOn Laureus: ‘I am happy to welcome these global heroes on behalf of Sahara Pariwar India. My feeling is that we are friends already – that is the spirit of sport. I meet so many people but already it is clear to me you [the Academy] are a team, which is so warm, gen-erous and honest.’-■

ACADEMY MEMBER MICHAEL JOHNSONOn the Forum: This gives us a chance to discuss things properly. Normally we get together at the Awards or other events when there are so many other things going on. Here we can concentrate on Academy matters. So we are looking at structures to streamline matters so we can deal with decisions as they come in. On what he is wearing [traditional Indian-wear]: It’s real cool and very comfort-able. It looks like a set of pyjamas, but a nice set of pyjamas with little beads on it. I understand they have different kinds from different areas, and this is from the north, I believe. The guy who helped me get dressed said he wore it once and that was when he got married! So I don’t know if there is a surprise waiting for me and a bride com-ing or something. But then Indian women are very beautiful so it may not be a bad thing. On his trainers [under the traditional outfit]: I did get a pair of shoes, but this is a bit of myself. On what he normally wears: This is it – I walk around like this! No, I do wear what I like; let’s say I try to be appropriate. On the US Foundation: Well, we’ve just getting that going so we’re very excited about it. Of course America brings big challenges and is completely different from anywhere else in the world. But we are all aware of that, which is the biggest thing. But we have got the support of people like myself, John McEnroe, Nadia Comaneci and Edwin Moses, who are the athlete trustees. Hopefully we’ll progress quickly.-■

ACADEMY MEMBER SEAN FITZPATRICKOn Laureus in Australasia: ‘Yes we are talking of a project in Australasia – but in some respects we are aware that we do have to pull on the handbrake and make sure we deal with what we have got at the moment. As part of the Academy we can all help spread the word in our own part of the world. On making time for Laureus: You can see the Academy members really are committed to Laureus. Of course, we all have our own lives and work but then I think it was one of the American presidents who said he always sets aside time for exercise, so if you’re committed then you find the time. Now we are getting more structures in place, and the programme is being mapped out in advance which helps us all with planning. On the Rugby World Cup: ‘England winning is good for promoting rugby in the world. There is obviously a lot more money in the northern hemisphere and potentially more people who can play the game there. The atmosphere in London was great [Fitzpatrick was commentating in England during the World Cup], I suppose because they believed they had a real chance. The newspapers, for example, normally have half a page of rugby and the rest on soccer but by the end if was 50:50. Now even David Beckham and Johnny Wilkinson are friends.’-■

ACADEMY MEMBER KAPIL DEVOn golf and cricket: ‘I like the individual challenge of golf. It is only my fault if I get a bad score, nobody else’s. It is a challenge to my mind. If I’d played golf during my cricket days I would have scored at least 1,000 more runs. The concentration needed on a golf course, which is calm and quiet, would always help a cricketer.’-■


WHO’S WHOA host of Indian celebrities joined the Laureus World Sports Academy to celebrate the first-ever Forum

Amby Valley, Sahara Lake City, India, is the country’s first planned hill city since Independence and aims to provide the ‘World’s Best City Living’.

It is hoped to be one of the world’s top five destinations on its completion, with its mix of residential, business and leisure facilities.

When the Academy members visited the new city Shri Subrata Roy Sahara, its founder, said: ‘We are privileged to welcome so many legends to Amby Valley, Sahara Lake City. Their presence has gone a long way to cementing the association of Laureus and Sahara India Pariwar.

AMBY VALLEY SAHARA LAKE CITYHOST OF THE FIRST LAUREUS WORLD SPORTS ACADEMY FORUM

WHAT THEY SAID…‘It’s fantastic. I’ve never seen anywhere where new build has been so sensitively integrated into the environment,’ – Sebastian Coe‘It blows my mind to think this is the vision of one man – Mr Roy – who has started this from scratch’ – Dawn Fraser‘Wonderful! Really historical and a place that will attract tourists’– Kip Keino

Bharat Thakur World-famous yogi and yoga instructor.

Tanya Zetta ‘Who Dares Wins’ host and top model.

Leander Paes Top tennis player, bronze medal in singles at the 1996 Olympics, won Wimbledon mixed doubles in 1999 and 2003.

PK Banerjee FIFA’s Indian Footballer of 20th Century, member of the Hero Indian Sports Academy.

Jaidip Mukerjea Tennis champion and member of the Hero Indian Sports Academy.

Michael Ferreira Billiards and snooker player. Former world champion (billiards), member of the Hero Indian Sports Academy.

Morad Ali Khan Gold medallist for shooting at Commonwealth Games, vice-chairman of the Hero Indian Sports Academy.

Aliza Nelson Captain of India’s women’s hockey team.

Aishwariya Rai Top Bollywood actress, former Miss World, has featured on the cover page of Time magazine.

Sonu Nigam Well-known Bollywood singer, has won various awards and accolades for singing.

Diya Mirza Former Miss Asia Pacific and top Indian actress.

Nafisa Joseph Former Miss India, VJ on MTV.

Above (l-r) Sean Fitzpatrick, Kapil Dev, Daley Thompson, Sebastian Coe, Kip Keino, Morné du Plessis

As one of the newest members of the Laureus World Sports Academy, how have your experi-ences been in the first few months?When I was asked to be part of Laureus, I was surprised. I already knew about Laureus and what it did but not the details. Once I had met with Laureus I understood how it all worked, especially the need to create the French Foundation. Abdelatif Benazzi and Marcel Desailly are trustees of the French Foundation, but I realised there was a need to have a member of the Academy in France. The aims of the Foundation are very serious to me and I accepted the offer to become a member of the Academy with great pleasure. There was some worry, about my availability and time, so I had to ask myself about my level of com-mitment and weighed up the practical aspect of me being a part of Laureus. Having made the decision, I was very excited about this, my first meeting, with the other members.And how has your early interaction with other Academy members been?The overall atmosphere and ambience in the group is good. I will give my maximum and do my best for Laureus and hope that more members will be active and participate in activities. I hope that I’ll always be able to be present and humbly hope that I’ll be able to give the best of myself.You were one of 14 Academy members present at the Forum in India. What were the achievements of that Forum?The atmosphere in the meetings was quite elec-tric! The Forum came at an important stage for Laureus, in regards of its goals. For it to become bigger and bigger it was time to think

about the basic founda-tions and structure to have the best possible

stability that can hold up all the great hopes that are expected of the Foundation. So there was an atmosphere of questioning ourselves and what had gone before so that we could try to make it better, to adapt structures. We had a small skeleton and now more muscle has been built upon it.Have you learnt anything from members who work with other Foundations?I have learnt to be humble, to listen a lot, to be objective and be as open as possible with my point of view. Ultimately to come to decisions that are just. And to make sure decisions are thought over properly and not made too fast. The way I see things, national Foundations must seek to be almost autonomous, financially certainly.And support for the French Foundation?We are lucky to have Cartier.Are there other sports stars that you will attract

to support Laureus in France?We still need to raise the awareness of Laureus in France. At the moment it is not so well known. I am trying to be an ambassador for Laureus in France. I spent three days before I came to the Forum with the radio and newspa-pers in France telling them what I was going to be doing in India. So the whole idea is real-ly being pushed now and I am going to water this flower that has already started to grow.Are you still involved in judo in France?I was the national trainer until September [2003] but now I work on the marketing and communications side in an advisory capacity. I also work on the National Olympic Committee, plus I am the President of the Athletics Committee. I am very much involved in sport in France and even if I did something else I would still remain part of the sport family.-■

• David Douillet has two Olympic gold medals and a bronze in judo’s heavyweight division.

www.laureus.com 17

BIG MAN, BIG IDEASDAVID DOUILLET, A MAN OF DEDICATION

MEMBER SPOTLIGHT

With the fifth Laureus World Sports Awards approaching, some names are coming up repeatedly as contenders for possible nominations.

Grand Slam winner Annike Sorenstam, is a favourite for the Laureus World Sportswoman of the Year award. This is the third year in a row she’s been nominated, having lost previously to Jennifer Capriati and Serena Williams.

Despite Sorenstam’s achievements, the battle for sport’s most prestigious women’s award could hardly be closer, with early front-runners like tennis Grand Slam tournament winners Justine Henin-Hardenne and Serena Williams, Mozambique’s Maria Mutola, the first athlete to win the Golden League outright, Britain’s long-distance runner Paula Radcliffe, South African high jumper Hestrie Cloete and Lauren Jackson, the world’s leading female


2003 and overtaking five-time winner Juan Manuel Fangio has made him a favourite to be nominated for the 2004 Laureus World Sportsman of the Year Award. In all, Schumacher won six Grand Prix races in 2003. He won the Laureus World Sportsman of the Year award in 2002.

Despite Schumacher’s phenomenal feat, however, the battle for global sport’s most prestigious men’s award will be close, with Tour de France ace Lance Armstrong, motorcycle racer Valentino Rossi, Fiji’s golf star Vijay Singh, Moroccan athletics’ golden boy Hicham El-Geurrouj, young American swimmer Michael Phelps and Florida Marlins World Series pitching hero Josh Beckett among early front-runners.

Another contender is England rugby captain Johnny Wilkinson, who scored 15 of England’s points in their 20-17 win against Australia in the Rugby World

basketball player.In 2003, Sorenstam completed

women’s golf’s Grand Slam – the four major championships – with a vic-tory in the Weetabix Women’s British Open. She also won the McDonald’s LPGA Championship, plus four other tournaments, and was a member of the winning European Solheim Cup team against the United States. She made history when she became the first woman to play in a men’s US PGA Tour event for 58 years when she accepted an initiation to play in the Bank of America Colonial Tournament. She is set to become the first woman to play in the $1 million Skins Game with Fred Couples, Phil Mickelson and Mark O’Meara at the end of November.

Michael Schumacher’s historic achievement in winning a record sixth Formula One World Championship in

NOMINATIONS 2004WHO’S IN THE RUNNING?

Hestrie Cloete

Ferrari

Lance Armstrong

Lauren Jackson

Josh Beckett

MichaelSchumacher

Michael Phelps

Johnny Wilkinson

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YOUNG GUNS Teenagers are in the running for the Laureus World Sports Awards

www.laureus.com 19

Cup final in Sydney, and who finished the tournament as leading scorer with 113 points. England’s dramatic victory in the Rugby World Cup has made them one of the favourites to be nominated for the Laureus World Team of the Year award.

This year the battle for the team award promises to be the closest for years with the World Cup-winning Australian cricket team, Formula One Constructors’ World Champions Ferrari, baseball World Series winners Florida Marlins, the German women’s football team, which won the World Cup, and Italian football club AC Milan, which won the European Cup for the sixth time, among the front-runners.

The impact made by Spain's Fernando Alonso in his first full Formula One sea-son in a competitive race car has made him one of the favourites for nomination for the Laureus World Newcomer of the Year Award. At just 22, driving a Renault,

he won the Hungarian Grand Prix and finished on the podium three more times to play a crucial role in the most exciting Formula One season for years.

His main challengers will be golfers Ben Curtis – who upstaged Tiger and Ernie to win the Open Championship at Royal St George’s in his first major championship – and Hilary Lunke, who became the first-ever qualifier to win the US Women’s Open. Cricketers Graeme Smith – who made his test debut in March 2002 and went on to become South Africa’s youngest-ever captain and International Young Cricketer of the Year in 2003 – and England’s Young Cricketer of the Year, James Anderson, are also contenders.

Other possibilities include Brazil’s Robinho, whose team Santos won the 2002/2003 Brazilian Championships, bas-ketball players Amare Stoudemire of the Phoenix Suns and LeBron James of the

Cleveland Cavaliers, Russia's 16-year-old tennis discovery Maria Sharapova, the Netherlands’ number-one tennis player Martin Verkerk and Finnish swimmer Hanna-Maria Seppala.

In the Laureus World Comeback of the Year category, Alessandro Zanardi of Italy is sure to feature. He returned to motor racing after losing both legs in a crash in 2001 to finish seventh in the European Touring Car Championship race in Monza in October 2003.

Sweden’s ice-hockey star Peter Forsberg made a remarkable come back from injury to be named Most Valuable Player in the NHL.

Martina Navratilova’s extraordinary comeback to tennis also put her in the mix when she was selected to represent the United States in the Federation Cup, becoming the oldest player ever, at 47, to compete in the event. ■

Annike Sorenstam

Maria Sharapova

Florida Marlins

Graeme Smith

Alessandro Zanardi

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American skateboard star Ryan Sheckler could become the youngest-ever winner of a Laureus World Sports Award, at the age of just 13.

The youngest skateboarder to win a professional contest, Sheckler, who dominated the sport in 2003, winning all the premier events in the Street category – the Summer X Games, Gravity Games, and Van’s Triple Crown – is a strong contender to be nominated for the 2004 Laureus World Alternative Sportsperson of the Year Award.

In a category likely to be dominated by youth, German kiteboarder Susi Mai, 19, and American snowboarder Shaun White, 16, are also challenging. Mai won the Red Bull King of the Air contest in Hawaii and finished fifth in the Professional Kiteboard Riders Association tour rankings. Her spe-cialty is the unhooked aerial handle pass, a dangerous manoeuvre in which she unclips from the kite harness, passes the handle behind her back while spinning, then clips herself back.

White, dubbed ‘Future Boy’ when he turned pro at 13, is the world’s hottest snowboarder. He won 10 of 15 snow-boarding events last season, including the inaugural X Games Global Championship. He dominated the Winter X Games winning the Slopestyle and Superpipe events, and was named Best Athlete of the games. A month later, he became the youngest snowboarder to win the US Open Slopestyle. ■

16-year-old Shaun White


LAUREUS WORLD SPORTS AWARDS 2004JOURNALISTS FROM OVER 70 COUNTRIES VOTE FOR LAUREUS WORLD SPORTS AWARDS NOMINEES

A record number of sports journalists from around the world have voted to select the nominees for the 2004 Laureus World Sports Awards. When the ballot closed on 15 February, 421 members of the Laureus World Sports Awards Selection Panel from 73 countries had cast their votes.

The Selection Panel members were asked to name six candidates, ranked in order of preference and select-ed from any sport or country around the world in five categories over the qualifying period, 1 February 2003 to 31 January 2004. The categories are:■ Laureus World Sportsman of the Year■ Laureus World Sportswoman of the Year■ Laureus World Team of the Year■ Laureus World Newcomer of the Year■ Laureus World Comeback of the Year

In addition, there are two Specialist Panels who voted for nominees for the Laureus World Sportsperson of the Year with a Disability and the Laureus World Alternative Sportsperson of the Year.

Edwin Moses, chairman of the Laureus World Sports Academy, said: ‘The support we receive from the Media Selection Panel is crucial. These are the most important and respected sports journalists around the world and we are immensely grateful that they take part in our nomination process. The Laureus Awards are the only global sports awards across all sports disciplines and the success and integrity of the Awards depends on the enthusiasm and commitment of these journalists.’

Nominations were submitted and independently audited by PricewaterhouseCoopers LLP, who had the responsibility of collating and verifying returned ballot forms. The nominations from the Selection Panel and the Specialist Panels are submitted to the Laureus World Sports Academy, chaired by Edwin Moses, which is charged with the responsibility of selecting the winners.

The names of the winners will be announced at the fifth annual Laureus World Sports Awards Ceremony on the Estorial Coast of Portugal on 10 May 2004.-■

Alberto Tomba became the first Alpine skier to in medals in three different Winter Olympics

Berlin

Lisbon

London

Los Angeles

Madrid

Milan

Shanghai

Sydney

Cape Town

NOMINATIONS WILL BE MADE IN THE FOLLOWING CITIES

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NOMINATIONS WILL BE ANNOUNCED WORLDWIDE ON 16 MARCH 2004

THE WORLD MEDIA SELECTION PANEL PICKS NOMINEES IN FIVE CATEGORIES

SPECIALIST PANELS SELECT ALTERNATIVE SPORTS AND DISABLED NOMINEES

www.laureus.com 21


Albania

Algeria

Antigua &

Barbuda

Argentina

Australia

Austria

Azerbaijan

Belgium

Brazil

Burundi

Bulgaria

Canada

Chile

China

Colombia

Croatia

Cuba

Czech Rep

Denmark

Finland

France

Gambia

Germany

Ghana

Greece

Hong Kong

Hungary

Iceland

India

Indonesia

Ireland

Israel

Italy

Jamaica

Japan

Jordan

Kenya

Latvia

Lithuania

Macedonia

Malaysia

Malta

Mauritius

Mexico

Monaco

Netherlands

New Zealand

Nigeria

Norway

Panama

Papua NG

Poland

Portugal

Romania

Russia

Senegal

Singapore

Slovakia

Slovenia

Somalia

South Africa

Spain

Sweden

Switzerland

Taiwan

Thailand

Turkey

UK

Uganda

Ukraine

Uruguay

USA

Venezuela

Sports journalists from the following countries voted to select the nominees for the 2004 Laureus World Sports Awards

Martina Navratilova won 18 Grand Slams and 167 singles and doubles titles

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421 SPORTS JOURNALISTS FROM 73 COUNTRIES VOTE IN BALLOT

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After the overwhelming wave of HIV/AIDS that hit Uganda in the ’80s and early ’90s, one organisa-tion said enough is enough. The Uganda Health Care Christian Fellowship (UHCF) saw it necessary to ven-ture into the community of Nakulabye, Kampala City, where many were dying in homes, unattended.

In 1993 the Nakulabye community-based HIV/AIDS programme was born. The project uses sport to address social and health issues among the youth of Nakulabye. This involves various activities such as cycling, boxing, football, volleyball, netball, table tennis and board games. Sport has proved to be an inspiring tool socially, physically and economically as it occupies young people who in the past would have fallen prey to drug addiction and crime.

A survey found that most young people were already infected with HIV and others were vulnerable to infection. Sporting activities provided by Nakulabye enables these youngsters to spend their time construc-tively. The discipline they get in sport helps them work towards a common goal, fostering team spirit and improving on interpersonal relationships.

The project initially dealt with AIDS care – preven-tion, rehabilitation, education, care, counselling and evangelism. However, these evolved into bigger com-ponents, each turning out to be a sub-project on its own. For example, the prevention aspect evolved into sub-projects that target youth intervention projects.

The Youth Intervention programme started in 1997. Its main goals were:• To mobilise the community through games and sports for HIV/AIDS education geared at reducing the spread of HIV. • To develop team spirit in handling social issues emu-lating the disciplines of games and sports.• To identify and develop talent in young people and • To reduce redundancy among youths, thus reduc-ing vulnerability to HIV/AIDS and encouraging moral rehabilitation for social transformation.

PROJECT SPOTLIGHT NAKULABYE (UGANDA)

Nakulabye deals with such social issues as pov-erty, life-skills development, health (disease, pre-vention and cure) to regeneration of morals. The organisation does this by training and organising sports events, workshops and seminars in moral rehabilitation and sports.

Nakulabye also trains in vocational and social life skills, music dance and drama. On the health side, the organisation offers HIV blood testing and pro-vides home visiting and care.

Nakulabye has achieved a great amount. The project has received recognition from the Uganda HIV/AIDS commission for its fight against the disease. Two boxers who trained at Nakulabye have joined the Uganda Amateur Boxing Federation and won silver and gold respectively at the 2002 Commonwealth Games in Manchester. Four of their youths are part of Uganda’s national football team.

Bivu (well done) Nakulabye! ■

MZURI SANA (VERY FINE)

Above and below The Nakulabye project tackles the high incidence of HIV/AIDS in Uganda through education and counselling. It’s medium – sport – has also given birth to some genuine stars: two of the boxers won medals at the Commonwealth Games in manchester in 2002 while four of the footballers play for the national side. Success on and off the field…

Uganda Facts

Size 237,000 km2

Population 22,804,973Two thirds are Christian, one third is MuslimMain industries coffee, sugar, brewing, cotton‘Jambo’ means ‘hello’ in SwahiliWinston Churchill called it ‘The Pearl of Africa’

www.laureus.com 23


Being Italian, I love the Dolomites and the Alps. But during the Tomba Tour in the US, I had the occasion to see beautiful resorts like Sun Valley in Idaho or Tahos in New Mexico.

Well, downhill is a race for the brave. You have to put your skis parallel and go down on the slope like a snowball. Slalom is more technical. There is a slope with poles and you have to ski passing beside any pole. If you finish the fastest, you can go back to Mars with a crystal cup.

I love the sea. I know it’s pretty strange, but after 25 years on the snow (racing in winter and training on glaciers in sum-mer) I move to the sea whenever I can. I like to go swimming, waterskiing and jetskiing.

I was pretty lucky – I never had an accident serious enough to compromise my career. The worst one was in 1989, when I broke my collarbone and had to stay off the race circuit for three months.

You have to try it. I think skiing is the only sport that puts you in contact with the full force of nature: with the dry air on your face or the snow freezing your nose, you’re in direct contact with the wildest part of the nature – and with the wildest part of yourself.

Bad Kleinkirchheim, Arlberg, in Austria, and Telluride, Colorado USA.

Downhill means straight down the mountain in high speed with few gates. Slalom means down the mountain in zigzags, with too many gates for my taste.

I play golf and go biking.

In a car race (hill-climb) I hit a tree at 160km/h. Fortunately, only the car was really damaged.

It’s excitement and the feeling of freedom.

Which is your favourite resort?

Explain downhill and slalom to a man from Mars?

What do you do in summer?

What was your worst crash ever?

What goes through your mind as you speed down an icy slope at breakneck speed?

Alberto Tomba Franz Klammer

By winning the gold medal in the 400m hurdles, Nawal El Moutawakel became the first Moroccan, Muslim and African woman to win gold

Ski talk

For donations contact: ‘Laureus Sport For Good Foundation Germany’. Bank name: Deutsche Bank AG, Frankfurt. Account number: 01 61 000 00 Sort code: 500-700-10 Contact: Stefanie Möllenkamp Tel +49 (0)711-17-92370or [email protected] or ‘Sport For Good Foundation Monaco’, 2 rue Lujerneta, MC 98000 Monaco.

This is the official newsletter of the Laureus Sport for Good Foundation, which was established by the Founding Patrons of the Laureus World Sports Awards, DaimlerChrysler and Richemont, in partnership with the Laureus World Sports Academy as an innovative charitable venture. The Foundation is financed by the two Founding Patrons.

Laureus Sport for Good Foundation office, 15 Hill Street, London W1J 5QT, UK.Telephone: +44 (0)207 629-8251.www.laureus.com • e-mail: [email protected]

Editorial director: David Butler Newsletter enquiries: Gillian Smith Telephone: +44 (0)207 514-2783e-mail: [email protected]

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The wonderful colours of India were brought to full life for the Laureus World Sports Academy last December at

the first Laureus Academy Forum held at Amby Valley, Sahara Lake City

THE BIG PICTUREHAZE OF COLOUR

T HEAR BIG ’S INDIA DISCOVER - Laureus Africa, gave when welcoming ... ACADEMY MEMBER FACT In 1976...

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Transcript of T HEAR BIG ’S INDIA DISCOVER - Laureus Africa, gave when welcoming ... ACADEMY MEMBER FACT In 1976...