1. Windows Live Platform Ashish Jaiman ISV Architect Evangelist Developer and Platform Evangelism

2. What We Will Cover Software + Services Windows Live Platform overview Services Scenarios Tools How you can get started Available resources 3. Server-Service Continuum100%On-Premise Software On-PremiseTraditional IT BlendedApproachPure-play 100%SaaSHosted Hosted Service 4. SaaS How it all startedServiceDelivery Software + ServicesWeb 2.0+ SaaS +SOASOAService Monetization ExperienceDelivery Composition FederationComposition PC Software On Premise Aggregation Directory Browser License Partnerof Services federation Subscription Hosted Storage Mobile Service Microsoft Computer TV TransactionHosted resources Web 2.0 AdvertisingService Experience 5. Software + Consistent, seamless experiences Servicesacross multiple PCs and devices Choice of on-premise, partner- hosted or Microsoft-hosted delivery Federation between enterprises and cloud services Composition of multiple applications and servicesEnable multiple business models 6. Thinking About ServicesFinished AttachedBuilding BlockServices ServicesServices Delivered as-is through a Extension of a packaged Services that can bebrowser over an Internet software product integrated into a web connectionapplication Dynamics ExchangeWindows LiveCRM Live Hosted ServicesPlatformLive Meeting Xbox LiveSilverlightHosted WindowsStreamingSharePoint OneCareBizTalk OnlineHosted OCS 7. History and ContextMSN Editorial content Vast advertising networkWindows Live 1st party services and infrastructureWindows Live Platform 3rd party access to our infrastructure Copy and Paste Controls Extensible Controls Server to Server APIs 8. Microsoft Services BrandingDesigned primarily for For organizations withindividuals, businessmoreend-users, advanced IT needsand virtualwhere powerworkgroups and flexibility areLive offerings spancritical Entertainment Online services include CommunicationExchange Hosted Productivity Services, ExchangeOnline, SharePoint Online 9. WL HotmailWL IDWL MessengerWindows WL Spaces WL AlertsLive SearchLive SearchFamily SafetyWL SkyDriveLive.com WL Photo Gallery WL Events Maps WL WriterWL Calendar Live Gadgets WL Expo WL AgentsWL Gallery WL for mobileWL Contacts WL ToolbarWL QnAWL Favorites Search WL OneCare WL Custom Silverlight Streaming DomainsNovember 2007 10. Simple and Consistent Terms of Use 11. Windows Live Platform Toolsets AudienceProductProfessionalRichStore & ShareCommunicate & Find & Identity & DeveloperVisual Service APIs & ControlsStudio Media Stay ConnectedLocate Authentication ExperiencesSpacesIM & PresenceSearchLive IDSilverlightStreamingContacts Virtual Agents Alerts SharePointDesigner EarthDesignerTerms of Use Simple & Consistent Expressions Flexible Monetization Training & Support Service Level Agreements OfferingsHobbyist PopFly 12. Authentication (Live ID) Authentication store for online services 420 million+ Live IDs active monthly 1 billion+ authentications per day Target scenario is single sign-on (SSO) to Windows Live services Implementation options Web authentication (light-touch) RPS (server installation) 13. Window Live Platform Overview 14. Personal Data Windows Live Data API Contacts 30 Billion+ associations Photos - 4 billion+ photos Skydrive (roadmap) Delegation model for accessing info User safety User control 15. Notifications and Messaging Windows Live Messenger 300 million users 3 Ways to access; IM control Web-to-client conversations Presence API JSON API for displayName / Status Web Client Library Javascript library for programmatic access to Messenger Alerts Multi-channel alerting IM toast / E-mail / SMS 16. Window Live Platform Overview 17. Find and Locate Live Search Index access via API Javascript control to place on sites Microsoft Virtual Earth JavaScript control placed on Web sites Multiple visualization modesRoadAerialBirds Eye2-D/3-D 18. Window Live Platform Overview 19. Tooling Windows Live tools for Microsoft Visual Studio Product support Microsoft Visual Studio 2008 Microsoft Visual Web Developer 2008 Microsoft Visual Web Developer 2008 Express Rich design time experience Toolbox add-in Microsoft Expression Encoder Rich design interface for manipulating and encoding media Plug-in for publishing directly to Silverlight Streaming 20. Windows Live Platform Quick AppsState and Local Gov Membership OrgsEducationCommunity governmentConnects membership University sponsored site for Scenariokeeping residents up to dateorganizations with thestudents and staff toon civic developments, content, information andconnect with the universitycommunity events and localcommunities they careevents and socialnews about organizations Rich Media Experiences Capabilities Rich Media Experiences Rich Media Experiences Sharing & Storage Sharing & Storage Sharing & Storage Communicate & Stay Communicate & Stay Communicate & StayConnectedConnectedConnected Find & Locate Find & Locate Find & Locate 21. Rich Media Infrastructure Silverlight Streaming by Windows Live Store/stream Silverlight Applications & their media elements Geo-located [up to] 1.4 terabit per second aggregated bandwidth Transcode in the cloud functionality REST & WebDAV APIs Up to 1400 Kbps streamed 22. Resources and Getting Started Interactive SDKs (http://dev.live.com) Contacts Spaces Search Virtual Earth Quick Applications (http://dev.live.com/QuickApps) Shared sourced segment focused demos Dedicated dev/support resources More coming out over the next six months Webcasts and HOLs (dev.live.com/learn) 23. Innovative TOU and Business Model 1M UUs/month ThresholdConsistent and Ad RevenueTransparent Number of unique users (UUs) SharingorFree Usage Pay$0.25/uu/year Scales with your BusinessExtended Terms/SLA/Paid support optional and available to all Comprehensive SetTechnology offering spans the entire marketof Services# of websites 24. Business Values of S+S Reveals hidden ROILeveraging existing IT investment through SOACreate new IT capabilities thru applications & services composition Provides Business & IT AgilityFlexible and quick IT response to fast changing business demand thru:Multi-presentation of the same informationMulti-channel access via multiple devicesMulti-application integration via services Offers Software on-the-moveAccess to information both online & offline modeAccess from any-network, any-where and any-time Opens new opportunities for monetizing the Long TailIntra-company or intra-department software billing based on usageThe new way of selling a software It is not about One size fits all IT but it is about the right ITMore choices, more controls and flexibility based on business needs 25. Services for Delivering Great Experiences Familiar, useful, sticky services that are building blocks for creating vibrantcommunities and driving deeper engagement with your users 26. Session Summary Key Takeaways We are opening up Windows Live services forthird-party developers to use Multiple ways of integrating from copy andpaste to server-server APIs Call-to-action Check out the demos Check out the interactive SDKs and resources Get the code Give us feedback 27. Thank You! 28. 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. 29. A platform for the next generation ISVs Services