pd&d ppt 8sem

7/31/2019 pd&d ppt 8sem

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7/31/2019 pd&d ppt 8sem


7/31/2019 pd&d ppt 8sem


Objective- Integration of the marketing, design, and

manufacturing functions of the firm in creating a new

product.

Procedure for New Product Development –

Plan Do Check Act

7/31/2019 pd&d ppt 8sem


7/31/2019 pd&d ppt 8sem


The Three S’s

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7/31/2019 pd&d ppt 8sem


DESIGNING OF DIGITAL PHOTO FRAME

DEFINITION

DIGITAL PHOTO FRAME IS A PRODUCT DEVELOPED FOR HOME OROFFICE USE.

IT ALLOWS USERS TO VIEW AND SHARE THE DIGITAL PHOTOS FROMCAMERA,MEMORY CARDS,USB DRIVERS OR WEBSITES

GOOD BACKGROUND MUSIC, ANIMATIONS,LCD DISPLAY WITHUNIQUE INTERFACE

GENERAL FEATURES 1” TO 7” DISPLAY

JPEG CODE

SUPPORT USB INTERFACE,BACKGROUND MUSIC VOICE RECORD,PLAYBACK & PHOTO MANAGEMENT

FUNCTION PHOTO SLIDE SHOW,PLAY MUSIC,VIDEO

CALENDER,CLOCK & ALARM

7/31/2019 pd&d ppt 8sem


Advantage of digital photo frame-1. Own designed IC + advanced application solution.

2. Low cost and short lead time.

3. Internal SPI flash & SD memory card.

4. Designs can be modified according to customer needs.

5. Support Analog & Digital panel.

6. User interface.

Limitation of existing photo frame

No power, can not view photos (i.e. no photo formatsupport, no memory card), small size of the photos in

photo frame, no earphone, can not play video files.

7/31/2019 pd&d ppt 8sem


SWOT ANALYSIS

For Existing Photo Frame-1.STRENGTH

• AVG. COMPLICACY IN MANUFACTURING

• LOW MAINTANANCE COST

• LOW MANUFACTURING COST

2.WEAKNESS

IT GIVES ONLY ONE DATA IN A TIME

3.OPPORTUNITY

• BY DIFFERENT SENSORS WE CAN IMPROVE MANY

FEATURES

4.THREAT

• COST COULD BE HIGH

7/31/2019 pd&d ppt 8sem


For New Proposed Machine-

1.STRENGTH

• MORE THAN ONE FEATURES ARE PROVIDED• SERIES OF PHOTOS IN A SEQUENCE CAN BE SEEN ONE BY ONE

• PHOTO TIMING CAN ADJUSTED

• IMAGE DATA CAN BE CHANGED EASILY

2.WEAKNESS

• A COMPLICATED MANUFACTURING IS REQUIRED• HIGH MANUFACTURING COST

• HIGH MAINTENANCE COST

3.OPPORTUNITY

• BY DIFFERENT SENSOR WE CAN IMPROVE MANY FEATURES

4.THREAT

• HIGH COST

• REQUIRES HIGH MAINTENANCE

7/31/2019 pd&d ppt 8sem


This can be expressed as maximizing the function of a productrelative to its cost:

Value = (Performance + Capability)/Cost = Function/Cost

Cost of existing Photo Frame = Rs. 1,000 (average)

Cost of proposed = Rs.2, 200 (average) In this V2 =Value for proposed(Avg.), V1 =Value for

existing(Avg.)

So Value analysis ratio V2 /V1 = 2200/1000=2.2

Value analysis ratio is more than one then design is better than

existing, So we can buy this DIGITAL PHOTO FRAME

7/31/2019 pd&d ppt 8sem


Following LPP is formulated:

Maximize Performance Z = 4 x1 + 4 x2+ 3 x3

Subject to: 100 x1 + x2 ≤1200

x1≥5 ,

x2≥3,

x3 ≥ 3,

1 ≤ x1, x2, x3 ≤ 7

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Any new product which is to be launched or a

product in which innovations are made has only one

basic aim and that is “market acceptability”. If the

product is accepted by the market then all the factors

related to it, transforms into its plus points. The product

designed by us was “ Digital Photo Frame”. Its SWOT

analysis, Value analysis and LPP formulation is done

and compared with existing “Photo Frame”. Then it is

concluded that improved design is better than existing.

7/31/2019 pd&d ppt 8sem


pd&d ppt 8sem

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