POSITION DESCRIPTION

Job Title: Senior Manager, Strategic Communications and Marketing

Organisation Unit: Faculty of Business, Economics and Law

Reference Number: 3027232

Type of Employment: Full-time, continuing

Classification: HEW Level 9

BACKGROUND

Organisational Environment

The aim of the Faculty of Business, Economics and Law is to be a centre of excellence in

business and law, providing quality education and leadership in research for the benefit of our

graduates and the wider community. The Faculty incorporates the Schools of Business,

Economics, and T.C. Beirne School of Law at the St Lucia campus.

Faculty members have achieved numerous teaching and research awards. In addition to

outstanding academic performance, faculty members maintain close links with the public and

private sectors in Australia and internationally. Many of our faculty members have worked

extensively outside universities and held senior positions in business. A number of faculty

members have, and continue to play, leading roles within national and international

professional bodies.

The Faculty of Business, Economics and Law offers a variety of undergraduate and

postgraduate programs which allows for a wide range of specialisations or concentrations, with

a high degree of relevance to employers. Programs are designed to help students with

aspirations of becoming leaders in the "business and law" sectors to develop their expertise

and equip them for a rewarding career.

The Faculty has the highest number of international students enrolled at undergraduate and

postgraduate level in the University equating to approximately 30% of the student population.

The Faculty continues to experience significant growth in this area. International students

come from all continents and regions with over 130 countries represented. The Faculty

allocates specific resources to helping these students gain employment in their home countries

upon completion of their studies.

The Faculty Office is a busy but friendly environment and is committed to the development of

its staff. Further details are available on the Facultys web site at http://www.uq.edu.au/bel/

The Faculty Executive Dean sets the strategic direction of the Faculty in respect of its

teaching, research and external and community relations activities. The Dean is accountable

for the academic programs offered by the Faculty, and is responsible for financial, staff and

physical resources, and a range of other activities such as the development of research,

national and international marketing and the promotion of government, business and

community links. The Executive Dean is a key representative of the University to the external

community.

Information for Prospective Staff

Information can be found at https://www.uq.edu.au/uqjobs.

DUTY STATEMENT

Primary Purpose of Position

The primary purpose of this position is to evaluate Faculty and School marketing and

communication activities, and to recommend and implement strategies to promote the

programs and activities of the Faculty both within Australia and internationally to its target

markets.

Duties

Duties and responsibilities include, but are not limited to:

Strategic

Responsibility for the development and management of a strategic marketing and communication plan for the Facultys target markets in consultation with the Executive Dean, Heads of School, Faculty Senior Managers.

Contribute to the reputation building activities of the Faculty and Schools through various strategic marketing initiatives including reviewing existing strategies and providing

recommendations to Faculty/School senior staff.

Marketing

Provide expert strategic marketing and operational advice to Senior Managers and Heads of School in relation to marketing strategies to enhance student recruitment (domestic and

international), alumni, student and graduate relations and career services.

Initiate, design and implement strategic marketing initiatives and projects in accordance with the Facultys Strategic Plan, coordinating both internal and external resources.

Develop and implement advertising strategies and manage advertising campaigns.

Identify and implement public relations opportunities to promote the Faculty and Schools to raise the profile in domestic and international markets.

Coordinate the Facultys annual program of marketing activities, and manage these activities internally within the Faculty/University and externally where necessary.

Initiate and implement strategies for promotion and advertising Faculty and School activities, liaising with Heads of School and key marketing staff.

Increase the profile of the Faculty and its Schools by attending functions and events organized by relevant business, education and community organisations.

Manage the media activities of the Faculty Office (and Schools as required), working closely with OMC to ensure Faculty/School initiatives and achievements gain maximum

exposure from the press, including identifying and coordinating newsworthy stories.

Implement and manage market research data collection methods to enable strategic market plan development and regular marketing strategy evaluation.

Represent the Faculty on University marketing committees and other committees as necessary.

Liaise with the Facultys Advancement Director, Assistant Director, Alumni and Community Relations, and Senior Manager International Affairs, regarding the Facultys events strategy to enhance industry and community engagement for the Faculty both

domestically and internationally.

Coordinate international campaign and brand messages to attract prospective students to all programs within the Faculty.

Communications/Promotional materials

Manage the design and production of all Faculty marketing and promotional materials, both print and electronic, including materials for advertisements, alumni activities,

academic services activities, career services activities, research activities, and international

activities.

Oversee the design and maintenance the Faculty Website and associated School front pages ensuring they are of an appropriate standard and are in accordance with the Universitys corporate guidelines.

Coordinate accurate Faculty and School entries in University and external publications, liaising with Faculty/School/University staff as appropriate.

Coordinate the design and production of Faculty (and School as required) marketing and promotional materials adhering to specific University/Faculty/ School design standards and

conforming to external regulatory requirements.

Coordinate student resource materials including prospectuses, promotional items, brochures, handbooks and information packs.

Consult with other managers within the Faculty and the Schools to optimise synergies in relation to communications and marketing.

Coordinate external communications to ensure brand consistency of content, quality and focus across the Faculty.

Resource Management

Manage staff within the team including conducting performance planning and review and coordinating staff development.

Monitor workloads and distribute tasks as necessary for staff, including checking and/or monitoring timesheets and overtime and/or allowance payments for staff within the team.

Coordinate the Facultys marketing budget, making recommendations on priorities and expenditure.

Engage and manage external service supplier arrangements, including quality control and financial approvals.

Other responsibilities

Attend programs and/or functions outside normal business hours as required.

Undertake other duties consistent with the above as may be required from time to time. Comply with the Universitys Code of Conduct (see the Universitys web site at

http://ppl.app.uq.edu.au/content/1.50.01-code-conduct)

Comply with requirements of Queensland occupational health and safety (OH&S) legislation and related OH&S responsibilities and procedures developed by the University or School. (see the

Universitys web site at http://www.uq.edu.au/ohs/index.html?page=133956)

Adopt sustainable practices in all work activities and comply with associated legislation and related sustainability responsibilities and procedures developed by the University (see the Universitys web site at http://www.uq.edu.au/sustainability/responsibilities

Reporting Relationships

The position reports to the Executive Dean, Faculty of Business, Economics and Law.

SELECTION CRITERIA

Qualifications

Completion of a postgraduate degree in marketing, communications or related discipline, plus substantial relevant experience; or an equivalent combination of relevant experience

and/or education/training.

Membership of a relevant professional body (e.g. AIM, AMI).

Knowledge, Skills and Experience

A minimum of six years relevant and recent work experience in a senior marketing/public relations role, with the ability to lead, inspire and motivate staff to ensure a high

performing team.

Understanding of the tertiary education environment and marketing tertiary courses to students, including international students.

Extensive experience in word processing, desktop publishing packages, the web design and multi-media communications.

Experience in developing marketing plans, formulating and managing a budget and identifying promotional opportunities in target markets.

Strong commercial acumen and results-focused, including demonstrated skills in strategic thinking and planning, and strong stakeholder management skills.

Personal Qualities

Well-developed organisational skills, including an ability to exercise initiative and judgement, to work under pressure adhering to strict deadlines, to prioritise competing

workloads independently, whilst maintaining accuracy and attention to detail.

Highly developed interpersonal skills, in order to work cooperatively with staff at all levels, to liaise effectively with a variety of stakeholders and to represent the University

and Faculty in a variety of settings.

Excellent written and verbal communication skills, coupled with creativity, innovation and flair.

The University of Queensland is an equal opportunity employer.

Smoking is prohibited in all University buildings.