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Project Manager, Digital MarketingBusiness Unit: Marketing & Communications

Reports to: Manager, Digital Marketing

Status: 4 years

About Us

Brisbane Marketing is the economic development agency for the Greater Brisbane Region. You will be part

of a dedicated team of professionals working together to promote Brisbane and its surrounds as Australias

new world cityto local, national and international markets to create a more prosperous Brisbane. With

the support of our primary funding body Brisbane City Council we bring together government and

industry to create and leverage business opportunities and we share information and knowledge as a

catalyst for innovation. We have a unique role in assisting government and industry with new initiatives

and programs which will drive Brisbanes prosperity.

About the Position

Summary

The role of Digital Project Manager will support the Digital Marketing Team within the Marketing &

Communications Team, across a number of projects and activities at Brisbane Marketing.

The role involves leading a range of digital marketing projects, from inception to delivery, including

requirements gathering, project scoping and definition, supplier management, content planning and

delivery through to project support.

Specific responsibilities include;

Establish project scopes and objectives with key business stakeholders, gathering requirements and

recommendations.

Development and delivery of briefs for both internal and external developers.

Deliveries of project timelines across multiple projects, and manage available resources.

Liaison with Data Analytics to define objectives and reporting requirements.

Management of a variety of external suppliers involved in the delivery of projects.

Assuring quality web solutions by developing and completing test plans, and deliver y of project

documentation.

Meet cost standards though budget management, reporting and cost-saving processes.

Provide project status and insights through reports on regular basis, using project management

tools and processes.

Recommend, implement and monitor processes to drive efficiencies of both new and on-going

projects.

Provide best practices digital support and guide for the marketing coordinators.

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Overview of the Business Unit

Marketing Communications is responsible for the development, implementation and management of

Brisbane as a destination throughout Brisbane Marketings respective business units (CBD Retail,

Convention Bureau, Export, Investment Attraction, Leisure Tourism and Major Events) throughout

traditional, digital and emerging marketing communications channels. Marketing Communications works

symbiotically with all departments ensuring the strategies developed are effective, efficient and contributeto the delivery of real business results across all business unitsultimately delivering economic and social

value for Brisbane.

It raises the profile of Brisbane Marketing it as the citys economic development agency and encourages

buy-in from other city influencers, media, business leaders and key industry sectors locally, nationally and

internationally. The media and communications team is the key conduit to the Lord Mayors Office and

works closely with the LMOs media unit and the international relationsunit.

Key Relationships and Stakeholders

Brisbane Marketingsstrategies are developed and implemented with support of its members, partners and

industry stakeholders. Close working relationships with these groups is essential. These stakeholders

include:

Creative, research, media, digital and activation agencies

Brisbane Marketing members and corporate partners

Brisbane City Council

Lord Mayors Office

Key industry groups for respective business units e.g. Australian Trade Commission (Austrade),

Trade and Invest Queensland

Key industry and government networks in core source markets

Media

Australian Marketing Institute

What you will do

Accountability Major activities Success measured by

Web Projects Project Management of multiple

projects to fulfil business objectives

and within budget.

Establish project scopes and

objectives with key business

stakeholders, gathering requirements

and recommendations.

Development and delivery of briefs for

both internal and external developers.

Deliveries of project timelines across

multiple projects, and manage

available resources.

Liaison with Data Analytics to define

objectives and reporting

requirements.

Management of a variety of external

suppliers involved in the delivery of

projects.

UAT planning and coordination /

Regular and accurate

project reporting.

Accurate and clear project

documentation

Continual improvement on

project performance.

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Accountability Major activities Success measured by

implementation

Digital Campaign Activity Project requirements gathering

Project Briefing

Project delivery and documentation

Delivery of campaign collateral

to specification and withinrequired timeframes.

Social Media Channels Co-ordination and management of

Social Media Campaigns and

supporting Social Media pages.

Development and delivery of briefs for

both internal and external developers.

Roll-out and support of Social Media

Policies

Cross channel campaign planning and

project scoping.

The delivery of successful,

robust campaign builds within

the allocated timeframes.

Reporting Provide project tracking to provide

visibility on project progress.

Provide Detailed summary of Project

Statuses across multiple projects

Provide issue tracking during UAT and

tracking / review of these issues.

Accurate weekly and post

project reporting as required

Teamwork Contribute as a proactive member of

BM, foster team collaboration and

spirit within your team and across the

company to achieve our goals

Respect the values and beliefs of

others in your team and across BM

Assist and co-operate with the

Director, Managers and other

employees to achieve our

unifying vision

Positive annual performance

review survey results.

Other Duties As Requested by Digital Marketing

Manager

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What you will bring to the role

Must have... Great to have...

Qualifications:

Tertiary qualifications in Digital Design or Marketing or

similar degree

Experience:

3-5 years professional experience leading a

range of digital marketing projects

Well-developed project management skills with a

proven record of planning and implementing a

program of activities in a complex environment

Skills:

Experience with Project management tools and

processes.(eg. Microsoft Project or similar)

Proficiency in Microsoft office suite of products

Working knowledge of HTML, CSS and programming

concepts

Personal Qualities:

Good communication skills

Proven ability to prioritise tasks, meet deadlines, work

under pressure and manage multiple projects

Self-motivated and able to work under own initiative

Digital Marketing analysis experience

Direct response marketing experience

Our values:

Inspire: We inspire ourselves and others to advance Brisbanes economic prosperity. We encourage our

partners to inspire us.

Innovate: We encourage and create new opportunities for our customers, deliver value throughcontinuous improvement and encourage Brisbane businesses to be globally competitive through

innovation

Inclusive: We leverage the power of relationships, fostering a supportive environment that enables our

team and our partners to be more successful. We openly encourage our partners to be inclusive and

collaborative.

Integrity: We are ethically unyielding, respectful and honest. Each is personally accountable for the

highest standards of behaviour. We seek integrity from our partners.