PD 360 Case Study: Cupertino, CA with High Scores Still Seeks PD
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Transcript of PD 360 Case Study: Cupertino, CA with High Scores Still Seeks PD
8/6/2019 PD 360 Case Study: Cupertino, CA with High Scores Still Seeks PD
http://slidepdf.com/reader/full/pd-360-case-study-cupertino-ca-with-high-scores-still-seeks-pd 1/3
Midsize CA DistrictRaises Learning toNew Level with PD
Case StudySchool Improvement Network
www.schoolimprovement.com | www.PD360.com | 800.572.1153
“We are learning how versatile PD 360 is and want
to utilize all possible methods in order to provide a
completely job-embedded resource for every teacher.”
Adora FisherDirector, Curriculum and Instruction
Cupertino Union School District, CA
The Cupertino Union School District (CUSD) serves 18,250
students in twenty elementary schools and ve middle
schools. It is located in an area that includes the city of
Cupertino and portions of ve other cities in California’s
Silicon Valley. The district serves a richly diverse student
population—70% Asian (includes Indian subcontinent),23% White, 5% Hispanic, 1% Black, and 1% Filipino,
representing 48 different languages.
CUSD has great expectations for students and enjoys an
outstanding degree of parent involvement. District families,
community, and staff join as partners to develop creative,
skilled, and enthusiastic learners.
• District test scores are high, placing CUSD among
the premier public school districts with state and
national recognition for the excellence of its schools.
• The CUSD performed well above federal AnnualMeasurable Objectives (AMO) standards with 87.0%
of students scoring procient or above in English/
language arts, and 87.4% of students scoring
procient or above in mathematics.
• CUSD is nationally recognized for leadership in
the innovative application of technology to enrich
student learning, and fully integrate technology into
the curriculum.
• Instructionally, the district provides a comprehensive
array of integrated, school-based services designed
to meet the needs of all students, including extended
learning, special education, and English Language
Development programs.
• All schools are part of the school-based coordination
program to identify and direct resources to support
efforts that have a positive impact on student
learning.
Why would a district with excellent programs and
achievements look for a new professional development (PD)
resource?
CUSD was dealing with unprecedented reductions in
education funding. It was facing teacher cuts, program cuts
and an increase in teacher-student ratio.
“When our budget began shrinking, we looked for a cost
effective, all inclusive source to give teachers what they
need to better engage students and take their learning to
another level without a prohibitive expenditure. Our focus
has always been on learning, not achievement and PD
360 has the same focus.”
Adora FisherDirector, Curriculum and InstructionCupertino Union School District, CA
DISTRCT PROFILE
CHALLENGES
CUPERTINO UNION SCHOOL DISTRICT, CALIFORNIA
8/6/2019 PD 360 Case Study: Cupertino, CA with High Scores Still Seeks PD
http://slidepdf.com/reader/full/pd-360-case-study-cupertino-ca-with-high-scores-still-seeks-pd 2/3
www.schoolimprovement.com | www.PD360.com | 800.572.1153
A teacher in the district learned of School Improvement
Network’s online, on-demand professional development
product PD 360 and recommended it to Adora Fisher, CUSD
Director, Curriculum and Instruction. Ms. Fisher signed up
for a free trial and was very enthusiastic with the possibili-
ties.
PD 360 is an on-demand library of professional teacher
development resources that leverages technology to make
professional learning more effective, convenient, and
sustainable. With over 200 hours of research-based video
content, plus tools for follow-up, tracking, reection, and
group training, PD 360 is the most comprehensive solution
to your professional teacher development needs.
More than 600,000 educators across North America
already use PD 360 to access individualized support on the
most relevant topics, like differentiation, minority studentachievement, English language learners, classroom instruc-
tion that works, leadership, assessment, and many more.
PD 360’s content is divided into hundreds of indexed and
searchable segments that make it easy for teachers, ad-
ministrators, aspiring leaders, coaches, mentors, parapro-
fessionals, and professional learning communities to nd
the answers they need. New content is continually added to
keep you up-to-date.
See a demonstration at www.pd360.com.
> Though CUSD is only six months into PD 360, Staff
Development has launched a great implementation.
> PD 360 Training
Principals were rst to be trained on PD 360. They then
implemented it in their schools starting with the middle
schools and continuing into the lower grades. CUSD has
since hired a former teacher to work part time to identify
areas of need in the schools and match with videos from
PD 360.
> Staff Meetings
Prior to staff meetings educators are often assigned a
specic video to watch. This provides the opportunity for
good discussions by using common language, and under-
standing of best classroom practice.
> Professional Learning Communities (PLCs)
PD 360 is used in Professional Learning Community
training meetings. It supports the groups with a solid
resource to study, and the autonomy to work on subjects
that relate to their needs. PLCs watch a PD 360 video
segment and discuss how to apply the practices in their
classrooms. The accompanying digitized Facilitator Guides
provide group activities, discussion questions, lesson
plans, and graphic organizers. Many include handouts
that can be printed on-demand.
> New Teachers
It is important to Ms. Fisher that new teachers be intro-
duced to PD 360 as a teaching resource and be trained
to use it. After they are told about district goals and
objectives, assignments are given to watch certain videos
and answer reection questions so they can understandimplementation of those goals. Administrators can track
their usage.
> Teachers Who Struggle
Principals are helping struggling teachers by suggesting
specic PD 360 programs that show what best classroom
practices look like in the needed areas. In order to follow
teacher growth, administrators can track their usage as
well as their answers to Reection and Follow-Up Ques-
tions.
> Teacher Recertification
CUSD plans to apply PD 360 viewing time and Reectionwork as evidence of professional development toward the
teacher recertication program.
> Courses
CUSD is planning to write its own course unit to be used
toward advancement and transferred to college credit.
This gives them exibility to create an alignment with the
district’s initiatives.
> Walkthroughs
Getting principals into the classrooms has a huge impact
on teacher training. As principals do classroom walk-
throughs, they can email specic PD 360 segment links
that are relevant to the instructional needs of the teach-ers while providing easy and effective, job-embedded
follow-up. Being able to quickly provide instant remedia-
tion on many issues has been benecial to both principals
and teachers alike.
> Job Embedded / Individual Needs
Professional development should not be identical for
each teacher but should be responsive to a teacher’s
day-to-day practices in school and student needs. Asquestions and situations arise in classrooms, teachers
can instantly nd answers in PD 360 to improve teach-
ing and give support when needed instead of waiting for
district workshops. The wide variety of content in PD 360
ensures that teachers of every experience level can nd
individualized help when they need it.
> Customizable
Ms. Fisher is looking forward to customizing PD 360 to
CUSD’s own needs. She would like to create content
to focus areas and align with state, district, and school
requirements and initiatives in the coming year.
DRIVING USAGE AND IMPLEMENTATION
ABOUT PD 360
BENEFITS
SOLUTION
8/6/2019 PD 360 Case Study: Cupertino, CA with High Scores Still Seeks PD
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www.schoolimprovement.com | www.PD360.com | 800.572.1153
> Cost Effective
PD 360 has been very cost-effective for CUSD. Costing
much less than traditional professional development, it
can be purchased with a variety of funding sources avail-
able to districts and schools, including Title I, II, III, IV, V,
VII, state funds, foundation funds, federal and state grant
monies, math funds, reading funds, technology funds,
etc. Cupertino is using Beginning Teacher Support and
Assessment (BTSA) funding.
> Great Customer ServiceMs. Fisher and the Staff Development department have
been delighted with the great customer service that
School Improvement Network has provided with excellent
trainers and rst-rate technical support.
> Tracking Features
CUSD administrators oversee teacher professional devel-
opment with PD 360’s integrated tracking, reporting, and
follow-up and know which areas need extra reinforce-
ment. This year, they were able to monitor usage for the
teacher summer stipends.
>
Real Classroom Examples Ms. Fisher has been pleased with the wide variety of real
classroom examples from across the country that are
shown in every PD 360 program so that teachers can
actually see how to implement best practices in their own
classroom management.
> Real Experts
Teachers are delighted to have access to over 120
respected education experts that give credibility to best
practices and are available at each teacher’s ngertips
whenever needed. Educators no longer have to wait to
attend conferences or pay the high costs associated with
them, to learn from acclaimed authorities.
> Accessibility / Unlimited Use
Because PD 360 is an online and on-demand solution,
CUSD teachers can access it anytime and anywhere they
have the Internet. They can log on at home as well as at
work, which encourages teachers to take charge of their
learning on their own time schedule. Educators have
unlimited access to view segments and programs as
many times as they wish.
CUSD has found that even with a reduced budget, PD 360is cost-effective and offers a wide variety of professional
development opportunities for teachers. Moreover,
as educators learn to draw on it for all their school
improvement needs then CUSD, teachers, and students will
come out ahead.
“This is not a professional development that is a one-time
event. PD 360 provides numerous PD opportunities and
many avenues of engagement for every teacher as they
are actively involved watching video segments, answering
reection questions, and simulating the real examples in
their own classrooms.”
Adora FisherDirector, Curriculum and InstructionCupertino Union School District, CA
The School Improvement Network is the leading provider
of teacher education and teacher training, specializing in
on-demand, research-based professional development
anytime, anywhere. As the home of The Video Journal
of Education, PD 360, and the Leadership and Learning
Framework, School Improvement Network’s education
training resources focus on the most relevant topics, such
as classroom management. The resources also feature
top experts such as Michael Fullan and Douglas Reeves,and show how to put theory into practice. With its focus on
long-term improvement, sustainability, and greater internal
capacity, the School Improvement Network helps its clients
close achievement gaps, meet high standards and increase
student learning for both elementary education and second
ary education. To learn more about School Improvement
Network’s dynamic resources, visit
www.schoolimprovement.com.
CONCLUSION
ABOUT SCHOOL IMPROVEMENT NETWORK
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