PCC Report 2016 FINAL

LI ANNE CHANGDANIEL LANGSFORDBIANCA OZAETAELINA SHAFIGULLINANARÉ SHAHMOURADYANKIM SIPKENS

PRESENTED BY THE 2016 RYERSON UNIVERSITY

PHOENIX CHALLENGE TEAM

CHRIS SMYTHFACULTY ADVISOR

INFORMATIONAL HAND OUT

CHOWDY

TABLE OF CONTENTS

BRANDING & DESIGN ........................ 05 Phoenix Challenge 2016 Company Logo Branding Client Approval Forms

MARKET RESEARCH .......................... 11 Existing Locations & New Opportunities Proposed Company App

JOB SPECIFICATIONS ........................ 17 Job to Job Comparison Delta E (CIE 2000) Values Promotional Sticker ........................................... 20 Standard Operating Conditions FFTA Data Sheet Takeout Box Sleeve ............................................ 22 Standard Operating Conditions FFTA Data Sheet Utensil Pillow Pouch .......................................... 24 Standard Operating Conditions FFTA Data Sheet

ACKNOWLEDGEMENTS ...................... 27

03

1 BR

AN

DIN

G &

DES

IGN

PHOENIX CHALLENGE 2016PRODUCT DESIGNS

TopTop

72 T

06

NOTE:purple text represents matte varnish overprint

Halis R BoldAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

CHOWDY

Pantone Black Pantone 7409

PREVIOUS LOGO

REBRANDED LOGO

NEW ORGANIZATIONAL COLOURS

NEW BRAND TYPEFACE

COMPANY LOGOBRANDING

07

PLEASE REVIEW YOUR PROOF THOROUGHLY.

PROOF VERSION: 1

Content Colour Plate

2 3

TYPE OF PROOF

PROOF INFORMATION

Today’s Date: ______________________________________________________________________________ Project Title: ______________________________________________________________________________

Name: ___________________________________________________________________________________

APPROVAL

PROJECT APPROVED AS IS/PROJECT IS COMPLETE

-

OK, WITH INDICATED CHANGES

CHANGES REQUIRED WITH NEW PROOF

I will email a marked-up proof (pdf) with my changes

My changes are minor & listed below:

Signature of Approval:_______________________________________________________________________

Print Name: _____________________________________ Date: ____________________________________

Proof Approval Form

This is a proof to check for typographical, spelling & grammatical errors or mistakes in a layout as well as design choices and elements. Please communicate all feedback clearly either on this sheet or in person to a representative of Ryerson University Phoenix Challenge Team.


PROOF VERSION: 1


2 3

TYPE OF PROOF

PROOF INFORMATION


Name: ___________________________________________________________________________________

APPROVAL


-






Print Name: _____________________________________ Date: ____________________________________

Proof Approval Form



PROOF VERSION: 1


2 3

TYPE OF PROOF

PROOF INFORMATION


Name: ___________________________________________________________________________________

APPROVAL


-






Print Name: _____________________________________ Date: ____________________________________

Proof Approval Form


CLIENTAPPROVAL FORMS

08

Project Title: ______________________________________________________________________________

TopTop

72 T


PROOF VERSION: 1


2 3

TYPE OF PROOF

PROOF INFORMATION


Name: ___________________________________________________________________________________

APPROVAL


-






Print Name: _____________________________________ Date: ____________________________________

Proof Approval Form



PROOF VERSION: 1


2 3

TYPE OF PROOF

PROOF INFORMATION


Name: ___________________________________________________________________________________

APPROVAL


-






Print Name: _____________________________________ Date: ____________________________________

Proof Approval Form


NOTE:for example purposes only

09

2 MA

RK

ET R

ESEA

RC

H

12

EXISTING LOCATIONS& NEW OPPORTUNITIES

PROPOSEDCOMPANY APP

The Chowdy mobile app for iOS and Android is a platform that ties together our printed materials with digital content and rewards to add value to the Chowdy startup and its consumers. The app will bring the following benefi ts: • Engages consumer• Sample order/reorder system• Automated delivery system• Automated data collection• Marketing automation and analyticsThis app demo was created via InVision. InVision is the world's leading design collaboration platform. InVision gives teams the freedom to design, review, and user test products—all without a single line of code. With intuitive tools for prototyping, task management, and version control. The entire design process, all in one place.

A preview of the app can be viewed at: https://invis.io/YN69QPVAR

14

JOB

SP

ECIF

ICAT

ION

S

3

JOB TO JOBCOMPARISON

PROMOTIONAL STICKERPrinting Station Ink Anilox

1 Opaque White 2.97 BCM, 550 lpi2 Pantone 7409 3.52 BCM, 440 lpi3 Pantone Black 1.79 BCM, 1000 lpi4 Matte Overprint Varnish 3.57 BCM, 440 lpi

Printing Station Ink Anilox 1 n/a n/a2 Pantone 7409 4.21 BCM, 360 lpi3 Pantone Black 4.52 BCM, 360 lpi4 Matte Overprint Varnish 3.52 BCM, 440 lpi

TAKEOUT BOX SLEEVE

Printing Station Ink Anilox 1 n/a n/a2 Pantone 7409 4.21 BCM, 360 lpi3 Pantone Black 4.52 BCM, 360 lpi4 Matte Overprint Varnish 3.52 BCM, 440 lpi

UTENSIL PILLOW POUCH

18

DELTA E (CIE 2000)VALUES

19

L* a* b* ΔE

Cardstock 74.57 27.76 86.51 4.69Clear Film 76.08 25.04 78.33 2.98

Between Products 1.98

Standard Operating Conditions (SOC) PROMOTIONAL STICKERPrinted By: Graphic Communications at Ryerson University, CanadaJob Number: 15-0001Customer Name: Phoenix Challenge 2016

Press: Comco Cadet 700 February 28,2016

Conditions/Variable 1 2 3 4Anilox RollsManufacturer Harper Harper Harper HarperID NumberScreen Rulling/Volume (BCM) 2.97 BCM, 550 lpi 3.52 BCM, 440 lpi 1.79 BCM, 1000 lpi 3.57 BCM, 440 lpiInkName/Colour Opaque White Pantone 7409 Pantone Black VarnishFormula Number n/a n/a n/a n/aBatch Number 24-Feb-16 24-Feb-16 24-Feb-16 24-Feb-16Date of Manufacture 24-Feb-16 24-Feb-16 24-Feb-16 24-Feb-16Plates & Mounting TapePlate Vendor Southern Graphic Systems Southern Graphic Systems Southern Graphic Systems Southern Graphic SystemsScreen Ruling n/a n/a n/a n/aScreen Angle n/a n/a n/a n/aMounting Tape Manufacturer 3M Canada Company 3M Canada Company 3M Canada Company 3M Canada CompanyProduct Number E1015 E1015 E1015 E1015Batch Number (Run Number) 10253 10253 10253 10253UV Lamp SettingsUV Lamp Setting Level n/a n/a n/a n/a

Job & Miscellaneous DetailsTest Form Name Promo Sticker Form Brake 34 lbsBase Repeat 9 inches Infeed Nip ManualNumber of Gear Teeth 72 Unwind Pacer n/aSubstrate Info Treater n/aSubstrate Width 7 inches Web Guide Operator SideSubstrate Length 2500 feetCaliper (Label) 2 milCaliper (Laminate) n/a Exit Nip ManualRoll Number Lower Rewind Tension n/aPlate Thickness 0.067 inches Upper Rewind Tension n/aPlate Process Digital/Water Wash Doctor Blades Daetwyler - 0.006 BeveledPress Speed (FPM) 54Ambient Temperature °C/RH 21/23.5

Unwind

RewindRewind

PROMOTIONALSTICKER

20

FFTA FIRST Press Operating Data Sheet - Flexo Printing Up To 6 ColorsPrinter: Comco Cadet 700 City / State / Prov: Toronto, Ontario, CanadaTemperature (Units): 21°C

Prepress:

Prepress Supplier:Graphic Communications Management

Film Type: n/a Resolution: n/a

Date: 02/28/16 Country / Time: Canada/EST-5 Humidity: 23.50%

RIP Software: Esko Dot Shape: n/a Micron Size: UnkownImaging Device: CDI Spark Laser Type: Optical Number of Lasers: Unknown

Screen Family: n/a Line Screen: n/a Plate Processor: Orbital XDevice Curve: n/a Comp. Curve: n/a Plate Relief: 0.029"

Press Room Information:Printing Process:

Flexography Ink Vendor: SiegwerkBlade

Manufacturer:Daetwyler

Plate Type: Toyobo Cosmolight CTP Plate Caliper: 0.067"

Machine Age: 19 YearsViscosity

Instrument#2 Zahn Cup

Blade Edge/Bevel/Tip:

0.006 inches

Press Manufacturer:

ComcoInk System/

Base:Poly Screen Plus Blade Material: Stainless Steel

Maintenance: Monthly Mounting:J.M. Heaford Video Plate Mounter

Substrate Spec: HD White

Machine #: 1 pH Device:Hanna Instrument pH210 Microprocessor

Substrate: 2 Mil Extra Clear T.C.

Metering System:Reverse Angle Doctor Blade

Cylinder Repeat: 9" Substrate Lot: B258291

Press Crew:D. Langsford,E. Shafigullina, L. Chang

Mounting Tape: 3M Canada Company Substrate lbs: 40#

6

Color: Opaque White Pantone 7409 Pantone Black VarnishStation / Deck 1 2 3 4 5

Viscosity: 26 27 27 n/aDensity: n/a n/a n/a n/a

Dryer Temp: 50 50 50 n/apH: 8.4 8.3 8.2 n/a

Anilox Count: 550 440 1000 440Anilox Roll : n/a n/a n/a n/a

Anilox Condition: Excellent Excellent Excellent ExcellentAnilox Angle: 60 60 60 60

Anilox Volume: 2.97 3.52 1.79 3.57

21

Standard Operating Conditions (SOC) TAKEOUT BOX SLEEVEPrinted By: Graphic Communications at Ryerson University, CanadaJob Number: 15-0002Customer Name: Phoenix Challenge 2016


TAKEOUT BOXSLEEVE

Conditions/Variable 1 2 3 4Anilox RollsManufacturer Harper Harper HarperID NumberScreen Rulling/Volume (BCM) 4.21 BCM, 360 lpi 4.52 BCM, 360 lpi 3.52 BCM, 440 lpiInkName/Colour Pantone 7409 Pantone Black VarnishFormula Number n/a n/a n/aBatch Number 24-Feb-16 24-Feb-16 24-Feb-16Date of Manufacture 24-Feb-16 24-Feb-16 24-Feb-16Plates & Mounting TapePlate Vendor Southern Graphic Systems Southern Graphic Systems Southern Graphic SystemsScreen Ruling n/a n/a n/aScreen Angle n/a n/a n/aMounting Tape Manufacturer 3M Canada Company 3M Canada Company 3M Canada CompanyProduct Number E1015 E1015 E1015Batch Number (Run Number) 10253 10253 10253UV Lamp SettingsUV Lamp Setting Level n/a n/a n/a

Job & Miscellaneous DetailsTest Form Name Takeout Sleeve Form Brake 34 lbsBase Repeat 15 inches Infeed Nip ManualNumber of Gear Teeth 120 Unwind Pacer n/aSubstrate Info Treater n/aSubstrate Width 7 inches Web Guide Operator SideSubstrate Length 10000 feetCaliper (Label) 10 ptCaliper (Laminate) n/a Exit Nip ManualRoll Number Lower Rewind Tension n/aPlate Thickness 0.067 inches Upper Rewind Tension n/aPlate Process Digital/Water Wash Doctor Blades Daetwyler - 0.006 BeveledPress Speed (FPM) 54Ambient Temperature °C/RH 21/23.5

Unwind

RewindRewind

22

FFTA FIRST Press Operating Data Sheet - Flexo Printing Up To 6 ColorsPrinter: Comco Cadet 700 City / State / Prov: Toronto, Ontario, Canada Temperature: 21°C

Prepress:













0.006 inches

Press Manufacturer:

ComcoInk System/



Substrate Spec: Coated 2 Sides


Substrate: 10pt Card Stock


Cylinder Repeat: 15" Substrate Lot: 154059


Mounting Tape: 3M Canada Company Substrate lbs: n/a

6

Color: Pantone 7409 Pantone Black VarnishStation / Deck 1 2 3 4 5

Viscosity: 27 27 n/aDensity: n/a n/a n/a

Dryer Temp: 50 50 n/apH: 8.3 8.2 n/a

Anilox Count: 360 360 440Anilox Roll : n/a n/a n/a

Anilox Condition: Excellent Excellent ExcellentAnilox Angle: 60 60 60

Anilox Volume: 4.21 4.52 3.52

23

Standard Operating Conditions (SOC) UTENSIL PILLOW POUCHPrinted By: Graphic Communications at Ryerson University, CanadaJob Number: 15-0003Customer Name: Phoenix Challenge 2016


UTENSIL PILLOWPOUCH

Conditions/Variable 1 2 3 4Anilox RollsManufacturer Harper Harper HarperID NumberScreen Rulling/Volume (BCM) 4.21 BCM, 360 lpi 4.52 BCM, 360 lpi 3.52 BCM, 440 lpiInkName/Colour Pantone 7409 Pantone Black VarnishFormula Number n/a n/a n/aBatch Number 24-Feb-16 24-Feb-16 24-Feb-16Date of Manufacture 24-Feb-16 24-Feb-16 24-Feb-16Plates & Mounting TapePlate Vendor Southern Graphic Systems Southern Graphic Systems Southern Graphic SystemsScreen Ruling n/a n/a n/aScreen Angle n/a n/a n/aMounting Tape Manufacturer 3M Canada Company 3M Canada Company 3M Canada CompanyProduct Number E1015 E1015 E1015Batch Number (Run Number) 10253 10253 10253UV Lamp SettingsUV Lamp Setting Level n/a n/a n/a

Job & Miscellaneous DetailsTest Form Name Takeout Sleeve Form Brake 34 lbsBase Repeat 15 inches Infeed Nip ManualNumber of Gear Teeth 120 Unwind Pacer n/aSubstrate Info Treater n/aSubstrate Width 7 inches Web Guide Operator SideSubstrate Length 10000 feetCaliper (Label) 10 ptCaliper (Laminate) n/a Exit Nip ManualRoll Number Lower Rewind Tension n/aPlate Thickness 0.067 inches Upper Rewind Tension n/aPlate Process Digital/Water Wash Doctor Blades Daetwyler - 0.006 BeveledPress Speed (FPM) 54Ambient Temperature °C/RH 21/23.5

Unwind

RewindRewind

24

FFTA FIRST Press Operating Data Sheet - Flexo Printing Up To 6 ColorsPrinter: Comco Cadet 700 City / State / Prov: Toronto, Ontario, Canada Temperature: 21°C

Prepress:













0.006 inches

Press Manufacturer:

ComcoInk System/



Substrate Spec: Coated 2 Sides


Substrate: 10pt Card Stock


Cylinder Repeat: 9" Substrate Lot: 154059


Mounting Tape: 3M Canada Company Substrate lbs: n/a

6

Color: Pantone 7409 Pantone Black VarnishStation / Deck 1 2 3 4 5

Viscosity: 27 27 n/aDensity: n/a n/a n/a

Dryer Temp: 50 50 n/apH: 8.3 8.2 n/a

Anilox Count: 360 360 440Anilox Roll : n/a n/a n/a

Anilox Condition: Excellent Excellent ExcellentAnilox Angle: 60 60 60

Anilox Volume: 4.21 4.52 3.52

25

4 AC

KN

OW

LED

GEM

ENTS

28

REFERENCES

3M. (2011). 3M Selection Guide. Retrieved on January 21, 2016, from <http://issuu.com/swellmedia/docs/av_3m_selection_ guide/3#download>

Barron’s Educational Series, Inc (n.d.) Definition for Viscosity. Retrieved on January 20, 2016, from http://www.allbusiness.com/glossaries/ viscosity/4960712-1.html#ixzz2BJg11iXs

Breede, M. (1999). GATFPress: Handbook of Graphic Arts Equations. Pittsburgh: GATFPress.

Clark, G. (1996). Ink Reviews. Retrieved November 6, 2015 from Glenn’s Pens INKREVIEW: http://www.marcuslink.com/pens/ink/ink-and-ph- levels.htm

Donato, T. (2008). Specifiying an Anilox Roller. Retrieved November 27, 2015, from Laserteck: http://www.laserteckflexo.com/pdf/ Specifying%20an%20Anilox%20Roller%20-%20HARPER%20IMAGE.pdf

First 5.0: flexographic image reproduction specifications & tolerances. (5th ed.). (2014). Ronkonkoma, NY: FFTA

GreenDustries Packaging. (2012). 24 Food Packaging Wastes and Environmental Impacts. Aventura, FL: GreenDustries.

Harper Image (2012). Phantom QD. Retrieved on January 7, 2016, from http://www.harperimage.com/HarperScientific/Phantom-QD/product-25

Mark Andy (n.d.). Comco Cadet Presses. Retrieved onDecember 20, 2015 from http://www.markandy.com/max/equipment/comco/comco-cadet. html

Oxford Dictionary (2012). Definition of pH. Retrieved on January 20, 2016, from http://oxforddictionaries.com/definition/english/pH

29

Paulson, B. (2007). Cloning Ink Lab to Press. Retried on January 17, 2016, from http://www.harperimage.com/media/uploads/July_FLEXO_Mag_ Article.pdf

Quantums Inks. (2012). Viscosity/ pH Control. Retrieved December 4, 2015, from Quantum Inks: http://www.quantumink.com/images/ Viscosity%20%20pH%20Control.pdf

Smiley, S. (2013, January). Define & simplify ISO draft packaging standard targets consistency in print supply chain. FLEXO The Flexographic Technology Source, 38, 22– 26.

SpecialChem. (2012). Color Handbook. Retrieved December 6, 2015, from SpecialChem:http://www.specialchem4coatings.com/tc/color-handbook /index.aspx?id=colorstrength

Toronto Employment Survey (2015). City of Toronto. Retrieved February 20, 2016, from http://www1.toronto.ca/wps/portal/ contentonly?vgnextoid=758b837563811510VgnVCM1

Wang, H. (2011). Evaluation of Colour-Difference Formulae for Different Colour-Difference Magnitudes. Retrieved on November 23, 2016, from http://journals2.scholarsportal.info.ezproxy.lib.ryerson. ca/tmp/18219255085670718621.pdf

INDUSTRY LIAISONBettylyn KrafftMike MooreGrant PhilpottJeff RempelPeter RoehrigRon SchroderBob Szoke

CHOWDY CONTACTRoman Kremiansk

INDUSTRY Label SupplySiegwerk InksUPM RaflatacFlexoneeringCanFlexo

FACULTYChris Smyth

THANK YOU FOR ALL THE ADVICE AND SUPPORT!

30

ACKNOWLEDGEMENTS

SUPPORTAndi TalogoDarsan SivanantharajahHumaira ImtiyazJessica TamJessica Rocha

Mark CorriganMohammed Khaled AhmedNikita KuzminTannisha LambertTaras Karpiuk

RYERSON UNIVERSITY PHOENIX CHALLENGE 2016

PCC Report 2016 FINAL

Documents

Transcript of PCC Report 2016 FINAL