PCB MAGAZINE PRESENTATION

(STUDY TRIP TO HONG KONG)

Jiawen Ameen Rengie Yanquan

WHAT

- Image from articles for

sneak peak! - Use of attractive and

bright colours for deep first impression

- Size and intensity, no

focused attention - Format is to keep it

simple with short intros

WHAT

- Information Quality - Format - Short and sweet

headings - Different colors for

different topics - Pictures to aid

meanings

CONTENT PAGE

EDITORIAL

WHAT

- Editorial note. - Introduction to the

DEgage team. - Short and sweet

message. - Entice the readers

to find out more.

WHAT

- Detail insight into the 4 courses in DE.

- Every page have different color theme to make it more vibrant and attractive.

- Opinion leader. - Perceptual vigilance.

- Surrogate indicator - Celebrity endorsement - Make readers willing to try the app

WHAT - Simple design. - Using of logos. - Format. - A short write out of article

Interesting Title

WHAT - Low

involvement learning.

- Using of picture to bring out the topic.

WHAT - Contrasting

colors. - Use question to

draw attention

- Opinion leader.

Attention seeking questions

- Message Involvement.

- Format ( simple )

WHY - Relevant to concept. - Size & Intensity.

WHAT

HERBAL ESSENCES ADVERTISEMENT

FRONT PAGE

- COMPRESS Message - FORMAT - Short and sweet. - Entice readers to find

out more. - Focus attention on the

main point.

WHY - Show what type of

dressing that guys wore to school.

- Short interviews. - Top of the mind brand. - Format. - Episodic memory.

OPINION LEADERS

EXTERNAL INFORMATION SEARCH

WHY -Expose male readers to different type of dressing. - Readers who love fashion will keep a look out for this.

CONCEPTS: • Extended decision

making • Perceptual vigilance • Deliberate exposure

CONCEPTS:

1. Preference Strategy 2. Colorful ads 3. Information Influence WHY - Direct consumers to the store. - Colorful format can attract more attention. - Tell consumers the

cost. - Reference group.

- BRIEF Introduction of the section. - Using pastel color to associate with being floral.

Perceptual Vigilance CONCEPT:

- List out the different ways to match outfits

WHY - Give students the newest tips on how to wear!

- External information search

WHY - Reference groups - Readers uses this as a

guide for dressing. - Great influence over

lifestyle.

- Promote vicarious learning CONCEPT

WHAT

- Opinion leader - Identification

Influence

Interest Readers

WHY? - Give relevant tips - Entertainment - Fun facts - Personal image - Informal

HIGH-INVOLVEMENT LEARNING CONDITION

CONCEPT: INFORMATION QUALITY

- Short and sweet tips given

IMAGINERY to aid visuals.

WHY - Affective

interpretation. - Emphasize on

the key point.

Other orientated value.

WHAT - Overview of the

program. - Uses of color. - Crucial information. - Imagery. - High involvement

learning. - Information quality.

WHAT - Informal. - Reference groups.

WHAT - Link to the article. - Isolation. - Product

positioning.

WHY

WHAT

- As required from question paper

- Educational segment

- Information quality - Imagery - Break monotony - Focus on keywords

- Factual information - Convincing - Use of colours - Maintain level of interest

- Hotter social media - How marketers can

benefit from the use of it - Bold & colour - Imagery

- Convincing

- Real examples

- Maintain interest level

- Exposure to how social media marketing works

- Bold, mention of social media names

WHY

WHY - Most people are using Overlays - Common, trending - Leisure reading - Interest readers

WHAT - Exposure to new things - High involvement learning - Vicarious learning - Seek help/ advice from tutorials

- Step by step - Colours and shapes

- Interaction with readers - Entertainment

Size and Intensity

WHY

- Tell readers that they are moving on to the travel.

- Gets to the main point.

- Deliberate exposure.

- Size and intensity

- Entice readers by giving an insight of trips.

- Brief introduction of travel section.

- Bolding of words to stress importance.

Gives perception of flying. Related to this section.

WHAT

OPINION LEADERS

WHAT

-Short interview with relevant and important questions. -So that others interested will have a clearer picture of living there.

- Additional information in pictorial form.

- Break monotony of words.

- Pictures interest readers.

- Desired state to be there.

WHY

Size and Intensity

WHY - Readers might be looking for

ways to get a cheap and quick getaway.

- Related to travelling.

WHY

- Interesting - Leisure read - Calm way to end the magazine - Use of colours and images

WHAT - POSITION - SUSPENSE - ISOLATION