1. 1. Pay Per Click Ads: Its Click Nowadays Get your business on top the easiest way with the help of Google-Certified PPC Experts
2. 2. Pay Per Click (PPC) advertising is a way of getting clicks to your website through search engine advertising. The sponsored ads you see at the top of Googles search result page is a PPC advertising. What is Pay Per Click Advertising?
3. 3. You only pay when your ad is clicked! By far, Google AdWords is the most popular PPC platform. Pay Per Click Advertising
4. 4. 1. Finance & Insuranc 2. Retailers & General Merchandise 3. Billion Travel & Tourism 4. Jobs & Education 5. Home & Garden Top Industries in Google Adwords
5. 5. Most Expensive Keywords in Google Adwords 1. Insurance $ 54.91 2. Loans $ 44.28 3. Mortgage $ 47.12 4. Attorney $ 47.07 5. Credit $ 36.06 6. Lawyer $ 42.51 7. Donate $ 42.71 8. Degree $ 42.02 9. Hosting $ 31.91 10. Claim $ 45.51
6. 6. How Much Do People Spend on Internet Marketing? Key Takeaways: 70% are spending less than $500 on marketing per month (vs. 73% in 2013) 83% are spending less than $1,000 on marketing per month (vs. 85% in 2013) Just 16% are spending more than $1,000 on marketing per month (vs. 21% in 2013)
7. 7. Advertising Revenue on PPC Image source: http://searchengineland.com/ Search ads accounted for $9.1 billion (39 percent) of the total Internet advertising revenue for the first half of 2014 While it goes up to $11.8 billion in revenue when mobile-related search revenue is included.
8. 8. Google Certified Experts They are called experts because they have taken and passed different exams on: AdWords Fundamentals Search Advertising Display Advertising Mobile Advertising Video Advertising Shopping Advertising They also renew their certifications every year.
9. 9. Why you should hire a google-certified ppc expert?
10. 10. They create an efficient PPC Campaign Passing the Google certification means they are more than qualified to create an efficient PPC campaign. They gained enough knowledge and skills in the process of becoming certified. They understand various Google products and different PPC strategies.
11. 11. Know the best way to organize your campaign With this, they can make the most of your investment and save you money. They are also the one to set up your Google AdWords account and payment information.
12. 12. They know how to optimize They are experts so they know how to optimize Adwords results. Aside from that, they also understand AdRank, landing page, quality scores and many others. Using all of these, they can understand how it will affect your AdWords campaign.
13. 13. They pick the best GDN for you When you hire a G0ogle-certified experts, they surely know the best Google Display network for you and other search sites to display your ad.
14. 14. They will also help you understand the monthly reports Instead of hiring someone to do it for you, these experts will help you understand the reports better. You do not have to worry anymore what is going on with the campaign. Data will show if they are giving the best results or not.
15. 15. You know you are working with professionals It gives you confidence to fully achieve your goals when you are working with these experts. Your work becomes hassle-free and haggard-free because Google only give the precious certificates to those who deserve it and who can really execute and manage a successful campaign.
16. 16. Thanks! This presentation is brought to you by Digitalmoz Sourcing Inc., your team of Google Certified Experts.