P‘X5 Store Solution for Swarovski - Perspectixnes and synthetic semi-precious stones, finished...
Transcript of P‘X5 Store Solution for Swarovski - Perspectixnes and synthetic semi-precious stones, finished...
Jewellery, high-quality crystal, genuine gemsto-
nes and synthetic semi-precious stones, finished
products and accessories from Swarovski are avai-
lable in 170 countries around the globe – in the
company‘s 1380 own stores and 1300 partner
shops. In order to transport the brand‘s creative
output to the consumer authentically and effecti-
vely, Swarovski relies on the P‘X5 Store Solution
from Perspectix AG, based in Zürich.
Swarovski sells its products in the jewellery and ac-
cessories, watches, home accessories, and figurines
ranges in over 2680 boutiques in 170 countries
around the world. Interfacing tightly with the Product
P‘X5 Store Solution for SwarovskiManagement de-
partment, the Visual Merchandising Global Team at
the Zürich site ensures smooth communication of the
current collections on the markets. Together with
this team, Perspectix has modified and refined the
P‘X5 Store Solution software, which is in use around
the globe, to the customer‘s specific requirements.
P‘X5 Store Solution for Swarovski
Template languages were modified for the regional
sales companies, taking local product ranges and
promotions and cultural differences into account: in
the course of this optimisation, the POS staff are gi-
ven modified guidelines with which they can prepare
for new sales and collections in a timely and optimal
manner. The aim of the Merchandising Team at Swa-
rovski was to implement a vision of what Visual
Merchandising can achieve, a vision grown out of ex-
perience, above all so that the final customer under-
stands the ideas that drive developments at Swa-
rovski. The team already began to define the demands
for an IT solution in 2011.
The implementation
The company compared solutions from several diffe-
rent providers from all over Europe in detail. The
Swiss provider Perspectix proved to be a partner
whose P‘X5 Store Solution came very close to the
exacting and complex demands, while also offering a
high level of flexibility: «We see this as one of the
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Visual Product Selling
User ReportSwarovski
great advantages that made us opt for P‘X5», said
Swarovski. Following the first roll-out in 2013, which
was carried out on one of the test markets, it became
quite clear that the company had chosen the right
solution both with regard to user-friendliness and
making work easier. As a future part of the overall
solution, projects are now handed over straight to
the Visual Merchandising Team, which also simplifies
global merchandising significantly. Shops can be
planned individually with displays, products and de-
corative elements.
Tomorrow‘s visual merchandising
Swarovski sees further potential: «This excellent
software has developed extensively and is ideally
suited to high-end representation of our Swarovski
product portfolio. As a next step, we are planning to
evaluate the merchandising analyses.» The company
will continue to work together seamlessly with Per-
spectix: «We have defined goals for the years to
come, to make the Virtual Store a strategically im-
portant communication instrument for the whole
company.»
In 1895, Daniel Swarovski, a Bohemian inventor and visio-nary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crys-tal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world‘s leading producer of precisi-on-cut crystal for fashion, je-welry and more recently ligh-ting, architecture and interiors.
Swarovski - The Brand
Perspectix AGHardturmstrasse 253CH-8005 ZürichSwitzerland tel. + 41 44 445 95 95fax + 41 44 445 95 [email protected]
The P‘X5 Store Solution was specially developed
by Perspectix for retail forms wishing to combine
store construction, fixtures to corporate standards,
and product range optimization. Designed as a col-
laborative solution, it encourages inter-company
communication between everyone involved in sto-
re construction, fixture design, and product pre-
sentation in a standardised planning environment.
It forms the basis for comprehensive branch store
management and selective expansion.
Store construction
Store construction is based on digital product and
fixture catalogues in which store construction sys-
tem manufacturers visualise their range of products
in 3D models. A predefined product and configurati-
on logic guarantees cohesive summaries and infor-
mation about bills of materials. Shop planners can
put together the modules for their store construction
concept by drawing on the elements from the various
catalogues. Any missing pro-duct elements or indivi-
P‘X5 Store Solution
dual designs can be specified based on element tem-
plates and added to the catalogue. Special designs
can be imported from CAD systems, adding all the
necessary product details.
Flexible planning of fixtures
The retail firm, finally, organises planning of fixtures
based on its concept catalogue. Reusable 3D plan-
ning modules for shelf elements, merchandise fixtu-
res, decoration and plan-o-grams are available for
use. By organising and providing these in centralised,
cross-branch concept catalogues, it is possible to
control product range, product presentations, and
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Visual Product Selling
Solutionsheet
P'X5 Store Solution
brand values on a standardised basis despite special
local features. The modules are imported from the
digital catalogues into the particular branch‘s layout
based on a modular principle. The space available at
the particular locality can be used to best possible
effect. Merchandise fixture plans, bills of materials
for ordering, dimensions and plan-o-grams are de-
fined automatically during the planning process.
Concept catalogues can be developed into compre-
hensive merchandise fixture stocking and plan-o-
gram lists.
Visual merchandising
The P‘X5 Store Solution lets you organise collections
and product ranges in concept catalogues, too. The
visualisation options range from 3D placeholders for
product groups to detailed display of individual pro-
ducts. By combining product range catalogues with
merchandise fixtures, plan-o-gram and fixture design
form a single planning unit. Changes to plan-o-grams
by Category Management at headquarters are auto-
Perspectix AGHardturmstrasse 253CH-8005 ZürichSwitzerland tel. + 41 44 445 95 95fax + 41 44 445 95 [email protected]
Perspectix AG in Zurich imple-ments sophisticated software solutions for technical sales and distribution and retail de-sign. Since its foundation in 1996, the company has been continuously evolving into a cutting edge solution provider for the distribution and de-velopment of multi-variant products. Users of the P’X5 Sa-les Solution benefit from the company’s experiences in complementary electrical en-gineering, furnishing, store building, warehouse and logi-stics systems. With the P´X5 Store Solution users get a customized solution for store planning, product range confi-guration and branch evaluati-on. Due to the combination of sales optimization, graphical project planning and Product Lifecycle Management in fu-ture-oriented technology, to-day Perspectix is a strategic supplier to well-known manu-facturers and chain stores as well the partner of leading IT companies. Perspectix AG is a company of the BORM Group.
About Perspectix matically forwarded to the branch. This allows custo-
misation of local merchandise fixtures without crea-
ting any manual routine work.
Centralised control and optimisation
Based on evaluations of available space at all bran-
ches, commercial enterprises can determine the to-
tal amount of goods actually needed. The central
purchasing department can operate with exact ideal
quantities. Changes to product ranges and merchan-
dise fixtures can be output automatically as plan-o-
grams and assembly instructions on a per-branch
basis. The P‘X5 Store Solution software therefore
supports fast, uncomplicated implementation of
centrally coordinated changes to product ranges and
interior environments.