Pavol Adamčák - The magic Heureka script: How to double income without increasing costs
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Transcript of Pavol Adamčák - The magic Heureka script: How to double income without increasing costs
Heureka Magic Script
Pavol Adamčák ui42 digital
Automated system to manage Heureka bidding
> 25 e-shops
Scripts
we Save money on people
and Increase profit
e-shop for
Cell phones88 sellers of iPhone 6 in Slovakia
161 in Czech Republic
+87%Month over Month
Revenue from Heureka
+78%Year over Year
Revenue of Heureka
12 €
9 €
6 €
3 €
e-shop for
Tires65 sellers of Michelin Alpin A5 in Slovakia
129 selles in Czech Republic
+42%Year over Year
Revenue from Heureka
+23%YoY overall revenue growth
Elementary rule no. 1
If product sellsBid it to the fucking sky bitch
Elementary rule no. 2
Stop pushing products that DON’T SELL
So you can SAVE money for products that SELL
50% with profit 50% in loss
It all boils down to simple “magic” formula
profit from product
clicks to conversion
yourbid
of
clicks to conversion
yourbid
of
clicks to conversion
yourbid
Easy right?
But there is
One more thing...
You need to…
Calculate bid after every click
Calculate provision on each product
Apply some statistical probability if:
Price changesAvailability changesAdd new product
...and
Count on extreme seasonality changes#blizard
That’s all Happy Bidding
@PavolAdamcak@ui42