Paving the way for billions of objects online · Example 3: Flower logistics 3.5 M flower racks to...
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Paving the way for billions of objects online [email protected] Head Telenor Research & Innovation USING SENSOR-BASED NETWORKS TO ADDRESS GLOBAL ISSUES: POLICY OPPORTUNITIES AND CHALLENGES 8-9 June 2009, Lisbon, Portugal OECD ANACOM
Transcript of Paving the way for billions of objects online · Example 3: Flower logistics 3.5 M flower racks to...
Paving the way for billions of objects online
Head Telenor Research & Innovation
USING SENSOR-BASED NETWORKS
TO ADDRESS GLOBAL ISSUES:POLICY OPPORTUNITIES AND CHALLENGES
8-9 June 2009, Lisbon, Portugal
OECD ANACOM
Agenda
• Telenor can reach nearly 2 billion people
• Facts and trends
• Objects online
• Layered value-chains
• Conclusions
Telenor can reach 1.8 billion people(currently 166 M human customers)
• India• Pakistan• Bangladesh • Russia• Ukraina • Thailand • Malaysia• Norway• Sweden• Denmark• Hungary• Serbia• Montenegro
• World’s sixth largest mobile operator
• 40,000 employees
• 35% phone penetration
• Up to 40 base stations a day
• Up to 100,000 new customers in a day
Facts and trends
2015
Estimated price fall per node, Source: Gartner (2003, 2008)
Cost ($)?
Tiny MEMS (Micro ElectroMechanic Systems)
exist as temperature sensors, gyroscopes,
microphones etc
Small low cost modems 30x36x4.8Xmm
Microenergy sources
• 10 B microprocessors produced every year
• Typically 350 electrical devices in a Nordic home• Short range communications cost towards zero• GSM module cost falling rapidly• M2M annual growthrate > 40%• Significant power improvements• More and more information available online• Most processors will be on net in the future
Objects online possibilities
IN
OUT
Salat production plant, Lier
GTNet® ApplicationIN
OUT
Distribution, Kaldbakken
Temperature tracking of salad from manufacture to store -using RFID combined with temperature loggers
Example 1: Salad logistics
Tracking of waste containers including weighing. Real time information base for invoicing
Container in/out at customer premises
Veolia customer centre
Registration
Telenor managed service
Veolia storage
Example 2: Waste management
ContainerCentralen
IBM application
Telenor managed
service
http://www.cc-rfid.com
RFID reading
at greenhouse
Collectiong data at Container
Centralen depot
Example 3: Flower logistics
3.5 M flower racks to be monitored.Need to control assets
Example 4: Roaming sheep tracking
Bell sheep
Telenor GSMinfrastructure
Telespor webapplicationTelenor managed
service
Happy farmer
2 M sheepSignificant lossesTime consuming collectionAnimal welfare
Towards layered value chains
Other vertical value chains• Salmon farming• Electricity metering• Railcar tracking• Many providers of GPS tracking• New applications everyday:
• Intelligent manholecovers
Telcos well positioned to provide service• Market need
• Trusted managed service• Reliable infrastructure • Effective billing systems• Easy device interfaces• Easy application interface• Trusted data roaming
• Shift to horizontal layered value chain • Right competence• Cost-effective
• Future network effects beyond comprehension
Devices
Connectivity
Data Capture
Data processing
Applications/IT systems
Device access
Conclusions
• The age of connected objects begins • Unknown territory• 10 to 100 objects/person online in the future• Sharing of data across applications• Telcos are positioning themselves
• Many issues to resolve• Key players – Telcos?• Business models• Interface standards• Addressing of objects• Data traffic models• Functionality• Security, trust and privacy• Government roles/regulations
• Significant society impact
Telenor trusted managed service platform
Connectivity
Advanced (payment, location, maps)
Basic functions (e.g. message handling, ID)
Internet / leased lines
Intermediate (e.g. Webservices, portals)
Anonymized
repository of
device data
Interface to other
platforms
Telenor
platform
GPSMicro
processorsTransducers / displays
Sensors
NFC
Micronet gateways
Third party
solutions
Third party
solutionsSegment
specific
solution
Segment
specific
solutionKey functions and features
• Open APIs, eco-system support
• Primary functions
– Messaging (read / write)
– Authentication and security
– Object identity management
– Micro payment
– Maps, positioning, SMS, calls
– Secure storage
– Alarm notification
• Business support
– Customer care, SLA
– Managed and hosted service
– Installation monitoring
– Device statistics and porting
• Features
– Scalability, economies of scale
– Reliability and robustness
– Integrity, component reuse
RFID
Layered value chains
Middleware function
Industry solutions as vertical silos Applications flourishing
Internet / leased lines / wireless
Connectivity
