COMPANY PROFILE

Company name Paulin Granites

Business type Manufacturer, Distributor & Wholesaler

Products Granites , Marbles

Total no. of employees 50 and above

OWNERSHIP AND CAPITAL

Ownership type Sole proprietorships

Representatives Mr. Alwin Rodrigues

Markets Entire Goa (South & North)

Annual Turnover 2.20 Cr

SHOWROOM INFORMATION

Showroom location 7,Kundaikar Nagar Dr. Dada Vaidya Road

Panjim –Goa

Contact No. 0832-3094621

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Company Background:

The Rodrigues Family has been in the stone industry since 1901, Late Sebastian Joaquim

Paulino Rodrigues was a pioneer in this field, who imported hexagonal tiles from Marseille

(France) for most of the Antique homes , churches and other heritage mansions which still

have this beautiful tiles for their flooring and wall facades

On liberation of Goa from the Portuguese, his four sons ventured in the field of making mosaic

tiles and also sales of marbles and other natural stones. It was the only mosaic tiles

manufacturing unit at that time firm namely PAULIN GRANITE is dedicated to our beloved

father Late Sebastian Joaquim Paulino Rodrigues is being run by his two sons

The company boasts of having the ONLY GRANITE MANUFACTURING UNIT in Goa

having state of the art machinery of cutting of solid Granite blocks and automatic pressure

polishing for slabs

Paulin Granites a sister concern has pursued to specialize only in granite where concentrated

efforts have been put down for truly genuine quality with reasonable price

Having made its name in the booming real estate business in the south and in order to

commemorate our centurious achievement, Paulin Granite has set up another unit in pilerne

industrial estate.

With the united efforts and strong attachment to the business they are striving to be ,not only

successful but the bestSince the start of the Granite business Pauline Granite are well known for

the quality of the granite that they are supplying to different countries like U.K, U.S.A, Australia

and U.A.E

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Industry:

Paulin Granites is Granites & marbles manufacturing organization. Paulin granites is India based

and most eminent polished granite slab manufacturer in India. They use advanced machineries

and equipments to finely cut the edges of granite slabs.

Paulin granites also use quality proven polishing materials in the manufacturing process of

polished granite slabs. Brown granite slab manufactured by us is widely used for construction

purposes in public building because of its high strength and wear resistance. Our white granite

slab is able to stand in extreme weather conditions for centuries.

Paulin granites bring a splendid range of finest granite tiles in various sizes and patterns. For

flooring & kitchen top applications, their absolute black granite tiles are considered as best. They

are ever lasting stone and a perfect substitute for bygone methods of decoration like woods.

Black galaxy granite tiles manufactured by us are widely demanded for paneling of walls,

interior and exterior decoration of bathroom, kitchen tops, steps etc.exporter and supplier of

natural stones.

Paulin Granites present a varied range of exhuming opulence granite products. These granite

stones symbolize the inner strength and power of our company in manufacturing of acme quality

granites. Our spectrum of granite slab includes white granite slab, tan brown granite slab etc. The

tan brown granite slab manufactured by us is procured form limestone that stands efficient on

international standards.

Paulin Granites is specialized in granite floor tiles manufacturer. These granites floor tiles have

achieved a fabulous status which can only be termed as classic. Granite kitchen slab

manufactured by us is unique in appeal, fine in polish and low at cost.

The comprehensive range of charismatic and luxury granites has established as one of the

preeminent high quality granites suppliers from different states like Karnataka, Andhra Pradesh,

Orissa, Rajasthan, Kerala, Tamil nadu etc.

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Organizational Chart

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Proprietor

Mr. Alwen Rodrigues

Account- Head

Mr. Ravi Shetkar

Purchase- Head

Mr. Harish Kutty

Operation- Head

Mr. Dsilva

Sales- Head

Mr. Alok Deshpande

Store- In charge

Mr. Mahesh Baggi

Production Supervisor

Mr. Jayesh Naik

Quality- Supervisor

Ms. Maya Adpaikar

Maintenance Head

Mr. Ram Prasad

Departmental Information

Accounts department

-Accounting is the skill or practice of maintaining and auditing accounts and preparing reports

on the assets, liabilities, etc of a business  

There are total numbers of 3 employees in this department.

Head of the department is Mr. Ravi.

Accounting department makes stock groups.

Accounting department keep stock items under stock categories. 

Accounting department maintains the multiple warehouses  

Transfer of different raw material cost is recorded in production of finished product

FUNCTIONS OF ACCOUNTS DEPARTMENT

1. The main role of the department is to maintain all records of day to day transaction

and preparing the profit & loss a/c, balance sheet

2. Maintenance books by data entry

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ChiefAccountant

Senior Accountant Assistant Accountant

3. Checking and passing the bills of supplier for the payment

4. Preparation of payroll

5. Sales register 

6. Cash and bank books

7. Daily cash tally and withdrawal

8. Bank reconciliation

Routine Functions of Accounting Department   

There are lots of routine functions which accounting department has to do of Paulin granite. To

record the transaction on the basis of invoice, bills and vouchers, keep bills and vouchers in safe

place after including them in files, to pay the creditors and employees, to collect and monitor

debtors, to reconcile the bank statements with his company's bank account. 

To Prepare Interim Financial Statements   

For different departments decisions, accounting department of Paulin granite prepare interim

financial statements. In these interim financial statements, they include trial balance, revenue

statement and balance sheet. Often these statements are prepared after three months. 

To Prepare Annual Financial Statements   

To prepare annual financial statements and Balance sheet is important work of accounting

department because after auditing, it becomes proof in court and large number of decisions are

affected from this. So, it is duty of chief accountant who is Mr. Ravi of this department to see 

* whether it is prepared according to the current provisions of company law.

* Whether all errors are corrected.

* Whether all the adjustments are done.

* Whether every other things relating to accounting standards are all right.

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Purchasing Department

P urchasing : The activity of acquiring goods or services to accomplish the goals of organization.

Objectives of Purchase D epartment

To Ensure uninterrupted flow of Materials to Support Operations

To Ensure Cost, Quality & Delivery across all Purchase Functions.

To provide Necessary Expertise, Advise & information to Operation Department.

To develop and maintain Buyer & Seller relationship - to become preferred buyer in

market

Develop reliable alternative sources of supply to meet the Company requirements

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Cheif Purchaing

officer

Purchasing Manager

Assistantmanager

Seniorbuyers

Assistantbuyers

Functions of purchase department

Obtain catalogues and price list form suppliers.

Deal with purchase requests from other departments.

Agree purchase prices and credit terms with suppliers.

Place orders with suppliers.

Keep records of purchases and deliveries.

Receive and check deliveries of products against delivery note.

Major Purchasing Activities

Obtaining and analyzing quotations of vendors/suppliers

Deciding best buying terms and conditions

Negotiating and checking contracts

Scheduling orders and following up

Work with Accounts department to obtain discount, matching invoices, verify receipt,

purchase journal entry, passing of invoices for payment and settlement of accounts

Disposing of surpluses

Other activities like assisting with preparation of material expenditure/purchasing budget.

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Main Functions-- & Responsibilities Of Purchasing Manager

Oversee the preparation of tenders, analysis of bids and the award of contracts.

Manage Supplier performance and create action plans to address those that

underperform.

Continuously review the role of Purchasing and communicate its role to other

departments in the company.

Ensure all Item Planning Data for purchased parts is accurately maintained.

Provide information to Manufacturing regarding availability of material and

expedite where necessary.

Annually review standard costs and drive product costs dow

Manage the Purchasing Staff.

Conclusion

The Purchasing Department is an important player in Paulin Granites operations for an

organization to excel. Paulin Granite has a solid group of capable individuals executing

agreements on its behalf so that it's not over-paying for goods and services and so that it can

focus on business at hand.

Purchasing provides a necessary support service to Paulin Granite.

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Operation Department

Objectives Of Operation Department

Planning and execution of all projects, with emphasis on timely completion as per contracts.

Optimum utilization of equipment / resources

Compliance to Statutory Rules and Regulations

Review of systems and procedures to initiate cost reduction measures

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Operation Head

Production Supervisor

Assistant Prod.Supervisor

Quality Supervisor

Assistant Quality.Supervisor

Main Activities Of Operations Department

Planning, execution, monitoring, trouble shooting till successful completion of the projects

And subsequent settlement of issues with clients along with legal department.

All matters related to operational assets, their optimum utilization, inventories of floating

crafts, project equipment, pipeline, floaters, anchors, cutter teeth etc. and their transportation.

Review and assessment of the operational needs for vessels, equipment, pipeline, etc. from

time to time and initiate action for acquisition and provision in capital budget.

Regular monitoring of production and costs to ensure achieving of targeted production,

customer satisfaction.

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Marketing & sales department

Marketing : The management process through which goods and services move from concept to

the customer. Here in Paulin granite they market their goods through pamphlets and brochures.

Functions of marketing department

Focus on the Customer Monitor the Competition

Own the Brand

Find & Direct Outside customer.

Create New Ideas

Communicate Internally

Manage a Budget

Set the Strategy, Plan the Attack, and Execute

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Marketing/sales cheif officer

Marketingexecutive

Marketing assistantMarketingassistant

Sales executive

salesassistant

Functions of sales department

The chief functions of sales department are

Training the salesmen in knowledge of the goods and in methods of selling them.

Supervising and directing the sales activities of the men out in the field, sending them letters

and providing helpful information.

Preparing and furnishing equipment for salesmen in the way of samples, sample cases, price

lists, kits, portfolios, or whatever else may be necessary, depending on the nature of the

business and the product or service sold.

Supervising and checking the expense accounts, route lists, detailed reports and daily letters

of the salesmen.

Determining sales quotas, providing bonuses and prizes, conducting sales contests and

special sales campaigns.

Preparing, or directing the preparation of, sales manuals, or salesmen's handbooks, giving

detailed information about the company, the products, and the sales principles and methods

involved in selling.

Marketing Strategy

Paulin granite advertises its product by advertising it on local goan channels like prudent,

HCN etc.

They also advertise their products by putting their product details on telephone directory,

They also keep their products in famous exhibitions like BPS club exhibitions and

exhibitions held in Fatorda.

They also advertise their product through hoardings placed on roadside like the one placed on

Pillar highway, and also they print brochures, pamphlets and handouts which they put in with

newspapers.

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Maintenance department

Mission of   Maintenance Department  

To repair, service, and maintain the recreational areas, buildings, structures, supporting

infrastructure of the built environment, motor fleet, and other capital facilities throughout the

forest preserve.

Functions Of A Maintenance Department :

Following are the major functions of a Maintenance Department

Maintenance of installed equipment and facilities

Installations of new equipment and facilities

PM tasks – Inspection and lubrication of existing equipment

CM tasks – monitoring of faults and failures using appropriate techniques

Modifications of already installed equipment and facilities

Supervision of manpower

To perform general maintenance tasks as per procedures

To monitor and assist in development of an improved maintenance system

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Cheif MaintainanceManager

MaintainanceTechnician

AssistantMaintainance

Technician

AssistantMaintainance

Technician

HeadSupervisor

AssistantSupervisor

To support production in resolution, preventative, yield and productivity improvements.

Stores department

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Functions of store department

The following are the principal functions of a store department of Paulin Granite.

To receive raw materials, components, tools, spares, supplies, equipments and other

items and account for them.

To provide adequate, proper and efficient storage and preservation for all the items.

Physical checking of all incoming materials as per the delivery challan / invoice and

proper maintenance of daily goods receipt register or records.

Arrange for inspection of incoming materials.

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Cheif Store Officer

Senior Store Keeper

Store Assistant

Stock Head

Stockist

Issue materials to the consuming departments against authorized requisitions and

account for the same.

Maintain accurate and up – to – date records of material received, issued, rejected,

disposed, and quantity on hand of all the items

Duties Of Store Manager

A store manager has to take accounts of the incoming and outgoing of goods in the stores

department.

 The store manager of Paulin Granites is not only looking at availability of goods or commodities

in the store but also look at the day to day welfare of the store employees, communicating with

the vendors, accounts etc. In short he is the one who responsible for the complete store.

Main Duty Of Store Manager

Select the good supplier for sending the materials

Prepare a budget for mentioning the amount needed in the stores department.

Check the purchase requisition not

Keep the proper store records

Select the types of stores needed in the organization.

Maintain the good relationship with the suppliers.

Manufacturing Process

The marble and granite manufacturing process is quite simple as a general idea, but the

peculiarity of each material and its own fragility impose severe rules in the control of every

single working phase.

STEP 1 GANGSAWING

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Slabs of different thicknesses come out sawn from each block by the use of diamond blades set

on a power loom through vertical gangsaws

Working at a sawing speed varying from the 4cm/h for the hardest granite to the 40cm/h for the

softest limestone.

The cutting speed and the sawing characteristic of the diamond blades are differently set every

time on the basis of the demanded thickness and of the physical and technical peculiarity of each

stone, so as to avoid the collapse of the block during the gangsawing.

STEP 2 HAND RESIN GLUEING

In order to make harder weak and widespread veined structured marbles it is necessary to exploit

the modern technology of the epoxy resin as well as the hands of skilled workers able to glue the

most broken material making its structure as hard as possible.

This phase is very important, since it makes possible the use of stones of beautiful color shades

that otherwise should not be employed in the building field.

STEP 3 REINFORCING

After the hand resin glueing the reinforcing phase is due to render the flexural strength of veined

marbles higher.

An epoxy resin is poured on the back side of the marble slab so that during oven-drying

catalyzing the hard resin fills in all the natural micro holes of the stone. The marble is also

reinforced by a glass fiber wires not glued by resin on the back side of each weak slab.

STEP 4 AUTOMATIC RESIN FILLING

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The plant for automatic epoxy resin filling has been the first cause of Cogemar success in high

quality marble manufacture.

Coloured epoxy resins are sprayed and speeded all over the front side of the slabs, the catalyzing

process goes on inside a vertical line of drying ovens.

The mixture of the resins is made on purpose for each material, due to its peculiarity in colour,

vein, porosity and strength; the resin mixture definitely fills in all the microholes in the marble

slab, making it many times stronger than its natural.

Through this manufacture the cycle of strengthening of the marble slab is completed and so beautiful coloured materials become suitable to an architectural use.

STEP 5 SLABS LINE

POLISHING

The stone slab is naturally mat, to make it brilliant you have to polish it by a surface abrasion

proces

The first step of this phase is setting each slab properly on the line, then washing it at a high

pressure in order to clean every trace of dust.

The roller conveyor carries on the slab into an oven-drying section, and then all the entire resin

and glue residue are removed.

After oven-drying the real polishing activity begins: while carried over the roller conveyor the

slab is subject to the rotating pressure of the polishing heads set in increasing order of sharpness.

The final wax and the quality visual control complete the polishing manufacturing phase.

Coming out from the polishing line each slab is protected by a plastic film and recomposed in the

original block, in order to preserve the colour uniformity of the parcel.

Polishing is just one of the surface finishing treatment for granite, marble limestone and

travertine, even though it is the most employed, the other frequently used surface finishing

treatments are:

HONING

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FLAMING

ANTIQUE FINISHING

SAND FINISHING

BUSHHAMMERING

CLEAVING

HONING:

Honing is an abrasive machining process that produces a precision surface on a metal work piece

by scrubbing an abrasive stone against it along a controlled path. Honing is primarily used to

improve the geometric form of a surface, but may also improve the surface texture.

FLAMING

Stone flaming machine is used in flaming treatment for flaming the granite slab, stone slab,

marble slab and other flamed slabs

ANTIQUE FINISHING

The Antique finish is produced by first applying a thermal finish, and then a brushed finish to

smooth out the characteristics of the stone structure

SAND FINISHING

 In plastering, a textured final coat, usually containing sand, lime putty, and Keene's cement

A smooth finish derived from rubbing and sanding the final coat.

BUSHHAMMERING

A   hand or power hammer that has a serrated face with many pyramidal points

A bush hammer is used to dress concrete or stone

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CLEAVING

A cleave in an optical fiber is a deliberate, controlled break, they use some type of cleaving

technique to trim the fiber to its proper length, and produce a smooth, flat perpendicular end face

STEP 6 CUTTING

The cutting phase is the most important phase, since the final product can assume the most

different shapes customized on each client's specifics.

Paulin Granites has 2 cutting machines for diamond disk cutting and an automatic CAM molding

machine.

"CUT-TO-SIZE" POLISHING

It is often necessary to re-polish pieces after their cut to make them perfect. A special machine is

dedicated to this process.

FINAL QUALITY CONTROL

Making remarkable projects imposes a severe quality control of manufacture and materials, so

that each piece of product receives the finishing though by hand and it is marked on its back by

its identificative number so as to be properly set in the assembly plan of each project

PACKAGING

Paulin granite offer their clients with impeccable packaging options for their entire product range

For this , company’s experts make use of quality materials that are approved by the governing

bodies, they also make sure that the products are completely safe and undamaged while being

delivered to the customers place.

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PACKING OF SLABS

With the support of their expert personnel, Paulin granite offers their customers with packaging

services for the slabs that they offer. These slabs are packed in separate polystyrene sheets or

plastic film to avoid scratching of slabs, which are packed face to face. Further, these are packed

in strong wooden crates to ensure complete safety of the products during transportation.

SWOT ANALYSIS

Strengths:

Different processing machineries are produced by local manufacturers in this sector

Easy availability of cheap labor workforce

Workforce’s hereditary knowledge of granite industry

Primitive nature of domestic demand (only some standard size)

Only Granite Manufacturing Unit in Goa

Export to domestic ratio 60:40

Weakness:

Lack of modern technology in the industry due to lack of R & D

Slow production due to lack of proper availability of electricity

Extremely low literacy rate comes as a hindrance to workforce in learning new skills

Improper support from government institutions

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Opportunity:

Increasing global demand for marble & its availability in the country.

Growth in the country level. Market demand due to the increasing demand by the domestic

construction industry.

Fast improvement in physical & technological Infrastructures

Increasing investment opportunity in Granites industry due to being a monosource of

granites in goa

Geographically reachable strategic locations, i.e. Middle east & other Asian markets.

Threats:

Short term benefits mentality leading to selling unprocessed marble & no planning for

capitalization of resource.

Power supply capacity limitation& increasing power supply cost.

Good & superior substitutes of marble, i.e. granite, tiles etc

Marble is available in a generic form & no brand name or image is found for marble.

VISION STATEMENT

Is to enrich the quality of life and social welfare through maximizing our qualitative

contribution

They strongly believe in the concept of “A” satisfied customer who is the best advertiser

Customer satisfaction is our top propriety

They have uncompromising quality commitment and customer value creation utmost

integrity and sincerity towards all relations

COMPETITORS22

Granite stands as a competitor against Granite in the first place itself. The competition might

come as a result of cost price differentiation or traveling & distribution charges differentiation or

due to its availability or due to the differentiation in quality & type or may be even demand &

requirement of customers.

Other substitutes of Granites are marbles, limestone, kota stone, sandstone, slates, natural stone

& other artificial stones such a sacrificial tiles, artificial marble, artificial granite etc.

Apart from that, the Granite cost is depending upon the colour and size.

The demand for artificial granite may go high from the customer’s side due to the varieties

available in that as that granite slab can be molded according to the manufacturer’s choice.

But then again, there are about 100 various colors available for granite which then can make

customers move for granite if they are looking for color choices.

PRODUCTION DATA

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PRODUCT SIZE = 2ft X8ft =16 SQ.FT

PRODUCTION DATA: In Sq.Ft/Hour

DATE 8am to 9am 9am to

10am

10 to

11am

11 am to

12pm

12 pm to

1Pm

1pm to 2

pm

16 May 21.3 20.3 21.2 22.0 21.9 21.9

17 May 20.4 21.2 22.0 21.4 22.1 21.6

18 May 20.3 22.0 21.5 21.8 21.7 21.3

19 May 21.2 21.2 21.8 21.5 21.6 22.2

20 May 22.1 20.9 21.5 22.0 21.3 21.3

21 May 21.2 20.1 21.8 21.9 21.5 22.1

PRODUCT SIZE = 2ft X2ft = 4 SQ.FT PRODUCTION DATA: In

Sq.Ft/Hour

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DATE 8am to 9am 9am to

10am

10 to

11am

11 am to

12pm

12 pm to

1Pm

1pm to 2

pm

16 May 25.3 24.2 25.8 25.3 25.0 25.1

17 May 24.8 25.8 24.6 24.3 24.9 24.2

18 May 24.1 25.0 25.1 24.6 25.3 25.7

19 May 25.6 24.6 25.9 25.2 24.1 24.6

20 May 24.2 24.5 24.8 25.3 26.0 25.3

21 May 24.8 25.6 25.4 25.1 25.3 24.9

FINAL PRODUCTS

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The market rate of granite is common for commercial quality. In market rate for this material the

rate may goes upper or lower as per the quality. Further variations in price can range from Rs.

100 to 1500 Per sq. foot of granite

Currently, the commercial material in market is sold in cubic meter for the ‘Thappi’ (slabs) but if

the cut size is to be sold, the rate goes down. Now a day there are no rates due to cracks of slabs.

The slabs which are cracks, entrepreneur has to get them made in sizes. The sizes are always

made perfectly as under:-

SIZES PRICE

1ft x 2ft 50-150

2ft x 2ft 75-200

2 ½ ft x 2 ½ft 100-1500

Mostly, these sizes are always demanded by the customers & their rates also go as per sizes but

at lower rate than Thappi. Thappi means the slab which is sawed from block & it is fresh

without crack as per sizes of block. The rest sells in the shape of slabs & handicrafts. Granite

blocks are always sold in cubic meter.

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