PAULAND

Rand his impact on design

Paul RandPAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo de-signs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Stu-dents League (1933-1934). He was one of the originators of the Swiss Style of graphic de-sign. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale Universi-ty in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He de-signed many posters and cor-porate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996.

Designer

INSPIRATION

self-taught as a designer, learning about the works of Cassandre... “

INSPIRATION...and Moholy-Nagy from European

magazines such as [Gebrauchsgraphik] . ”

Corporate LogosRight: American Broad-casting Corporation (ABC) 1962

Below: Ford Motor Company (not used) 1966

Corporate Logos

Above: International Business Machines (IBM), 8-bar variation 1972

Right: United Parcel Service1961

Posters

Left: University of Hartford1989

Right: AIGA1968

Left: Aspen Design Conference1966

Right: Tokyo Communication Arts

1990

Book CoversLeft: Little 1 by Paul Rand 1962

Below Left: I Know a Lot of Things by Paul Rand1956

Below: The Dada Painters and Poets: An Anthologyby Robert Motherwell1951

Book Covers Right: Listen! Listen! by Paul Rand1970

Below Right: Mine Boy by Peter Abrahams1956

Below: The Transposed Heads by Thomas Mann1959

INSPIRED BY PAUL

Edward Johnston

Saul Bass Alan Fletcher

Rob Janoff

Paul Rand influenced a wide range of the print design work we see today. Many corporate logos, such as Rob Janoff’s 1977 Apple logo and Saul Bass’ 1984 AT&T logo, have a clear resemblance to Rand’s simple style. Other contemporary designers such as, Alan Fletcher, Edward Johnston and many others, seems to have taken elements from Paul Rand’s bold style and incorporated them into their own, creating successful new designs with geometric shapes, basic color and simple typography.

INSPIRED BY PAUL

He almost singlehandedly convinced business that design was an effective

tool. [. . .] Anyone designing in the 1950s and 1960s

owed much to Rand, who largely made it possible for us to work. He more than anyone else made the profession reputable.

We went from being commercial artists to being graphic designers largely

on his merits.~ Louis Danziger

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