Paul Rand - Graphic Designer
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Transcript of Paul Rand - Graphic Designer
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Paul RandBy: Kevin Ong
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Early life• Paul Rand was born on
August 15, 1914 in Brooklyn, New York.
• His first name was Peretz Rosenbaum later changed to Paul Rand.
• He painted signs for his father’s store and for school events.
• Attended Manhattan’s Harren High School and took night classes at Pratt Institute
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Early career• He started part-time
position creating stock images for a syndicate that supported graphics.
• Self-taught himself about graphic design by reading German magazines.
• Started to create corporate logos.
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Paul Rand 4 Principles of Design
• 1. “A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”
• 2. The subject matter of a logo need not match the subject matter of the business it represents. “The only mandate in logo design is that they be distinctive, memorable and clear.”
• 3. Presentation is key• 4. “Simplicity is not the goal. It is the by-product
of a good idea and modest expectations.”
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Logo for ABC1962
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Logo for UPS1961
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Logo re-design for Ford1966
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Logo for Westinghouse1960
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Logo for Enron1996
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Logo for IBM Logo for IBM1956 1972
Example of logo change through time
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Did you know?
• Paul Rand was the designer that made the apple logo with Steve Jobs?
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Paul Rand’s designs are also unique.
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Magazines
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Magazine cover Book cover
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Greenwood Arts Council magazine cover1996
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Magazine cover for apparel
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Books • Sparkle and spin
(1957)• Little1 (1962)• A Designer’s Art
(1985)• Failure by Design
(1993)• Design Form and
Chaos(1993)• Listen! Listen!
(1970)• Trademark Design
(1951, unpublished)
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Little 1
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A Designers Art
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Design Form and Chaos
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Listen! Listen!
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Paul Rand (August 15, 1914-
November 26, 1996)“Simplicity is not the goal. It is the by-product of
a good idea and modest expectations.”
“Everything is design. Everything!”
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THANK YOU FOR
LISTENING