Paul Pi Managing Director, adidas Hong Kong & Taiwan

C O N S U M E R

O B S E S S E D

G A M E W O R L D L I F E

C O N S U M E R

O B S E S S E D

M A X I M I Z E

T H E B R A N D A N D

B U S I N E S S O P P O R T U N I T Y

C O N S U M E R O B S E S S E D

PRODUCT INNOVATION

R E T A I L E X C E L L E N C E

C O N S U M E R J O U R N E Y

A T R E T A I L

C R E A T E C O N S U M E R

D E M A N D

S P O R T S B A S E C O N S U M E R

E N G A G E M E N T

V I D E O

E V E R Y T H I N G W E D O C O M E S F R O M S P O R T

C O N S U M E R J O U R N E Y

A T R E T A I L

C R E A T E C O N S U M E R

D E M A N D

C O N S U M E R E N G A G E M E N T

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