Paul Mundy and Bob Huggan 1 Annual reports.
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Transcript of Paul Mundy and Bob Huggan 1 Annual reports.
Paul Mundy and Bob Huggan www.mamud.com 1
Annual reports
Paul Mundy and Bob Huggan www.mamud.com 2
Annual reports
Publication produced each year Provides info on what org has done May forecast activities in next year
Paul Mundy and Bob Huggan www.mamud.com 3
Annual reports
Most timely, consistent, important and potentially most influential for… Donors
Satisfied investment is paying off Partners and client orgs
Feel good to be associated with success Staff
Show attractive, readable, well-illustrated annual report to family and friends
Paul Mundy and Bob Huggan www.mamud.com 4
Annual reports
3 types of content Technical report of activities Financial report Highlights
Paul Mundy and Bob Huggan www.mamud.com 5
Advantages of an annual report High potential impact Regular appearance creates a positive image Demonstrates financial transparency Climate of confidence inside and outside Helpful in fund-raising Important promotional tool Gives credit to partner orgs and donors Published corporate memory
Paul Mundy and Bob Huggan www.mamud.com 6
Production tips
Before starting, analyse your readers Design content and appearance with them in mind Analyse the year. What were the most significant
achievements? Highlight them Final section
Look ahead Make some safe predictions about the org in next 2-5 years
Avoid jargon and acronyms Tell the org’s story effectively, clearly, creative way Write and design so it is interesting and attractive to
broadest readership
Paul Mundy and Bob Huggan www.mamud.com 7
Distribution
Send with covering letter from Director Letter puts previous year into context Mentions 1-2 major achievements Attract recipients to read the report.
Paul Mundy and Bob Huggan www.mamud.com 8
Remember...
The annual report is often the only regular public awareness tool your key stakeholders get and read
Make sure it shows readers what a fine organisation you have