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Paul Clayton - Traceability Impacts on Future Meat Trade Opportunities
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Transcript of Paul Clayton - Traceability Impacts on Future Meat Trade Opportunities
Traceability Impacts on Future Trade Opportunities NIAA Annual Conference
Global Animal Health, Food Security & Trade Council
Paul Clayton – U.S. Meat Export Federation
March 27, 2012
Market Globalization
Trans Pacific PartnershipKORUS FTA
American cattlemen are finding homes on a new range — the steppes of Russia
How is Animal Traceability Used in How is Animal Traceability Used in International MarketsInternational Markets
RegulatoryRegulatory Animal Disease ControlAnimal Disease Control Recall CapabilitiesRecall Capabilities
Private StandardsPrivate Standards Animal WelfareAnimal Welfare Food SafetyFood Safety Product Quality and SpecificationsProduct Quality and Specifications SustainabilitySustainability
CommercialCommercial MarketingMarketing Production StandardsProduction Standards
World Standards World Trade Organization
Scientifically Based on Risk Assessment Not Trade Restrictive Importing country cannot enforce more rigorous standards for imported meat than those applied
to the domestic industry or use these standards as trade barriers.
Office International des Epizooties (OIE)
Chapter 4.1 General Principles on Identification and Traceability of Live Animals Chapter 4.2 Design And Implementation Of Identification Systems To Achieve Animal Traceability
Codex Committee on Food Import and Export Inspection and Certification Systems TRACEABILITY: The ability to trace the history application or location of an entity by means of
recorded identifications. (ISO 8402:1994)
Origin of food products and ingredients Product processing history Distribution and location of the product after delivery
TRACEABILITY/PRODUCT TRACING: The ability of a food business to identify for any food product under their control, where it came from, how it was changed by the producer (if appropriate) and where it was sent to. This is achieved by means of paper or electronic records, and implies a forwards and backwards tracing of the all relevant information regarding a food product. Records should be kept in a format allowing ready linkage and access by the appropriate authorities. (CCFICS)
Europe Passport1999: Mandated every EU
Member State maintain a database with records of all livestock and their movements
Global Data Synchronization Global Data Synchronization NetworkNetwork GS1-128 (UCC-UPC)GS1-128 (UCC-UPC)
Private StandardsPrivate Standards Major US manufacturers and retail competitors are Major US manufacturers and retail competitors are
moving towards establishing certification protocols moving towards establishing certification protocols that incorporate food safety (HACCP) and assurance that incorporate food safety (HACCP) and assurance (ISO) protocols including animal welfare standards. (ISO) protocols including animal welfare standards.
This suggests that the US public and private sectors This suggests that the US public and private sectors need to be exploring methods that effectively and need to be exploring methods that effectively and efficiently achieve traceability and assurance efficiently achieve traceability and assurance standards as a strategy for maintaining global market standards as a strategy for maintaining global market competitiveness. In this context, there needs to be competitiveness. In this context, there needs to be cooperative government to government interchange, in cooperative government to government interchange, in addition to business to business. addition to business to business.
Source: Farm Foundation, 2004, Food Traceability & Assurance in the Global Food System
Top Global Supermarket CompaniesTop Global Supermarket CompaniesCompanyCompany Stores Stores
OwnedOwnedSales Sales ($Bill.)($Bill.)
Countries of OperationCountries of Operation
Wal-Mart (US)Wal-Mart (US) 5,1645,164 244244 AR, BR, CA, CH, GR, JP, MX, SG, SK, AR, BR, CA, CH, GR, JP, MX, SG, SK, IK, VNIK, VN,, USUS
Carrefour (FR)Carrefour (FR) 10,70410,704 6565 AR, BL, BR, CL, CH, CO, CZ, DR, EG, AR, BL, BR, CL, CH, CO, CZ, DR, EG, FR, GC, IN, IT, JP, ML, MX, OM, PO, FR, GC, IN, IT, JP, ML, MX, OM, PO, PT, QT, RO, SG, SV, SK, SP, SW, TW, PT, QT, RO, SG, SV, SK, SP, SW, TW, TH, TU, TKTH, TU, TK,, USUS
Ahold (NE)Ahold (NE) 9,4079,407 5959 AR, BZ, CL, CR, CZ, DM, EC, ES, ET, AR, BZ, CL, CR, CZ, DM, EC, ES, ET, HN, IN, LT, LN, ML, NE, NC, NW, PG, HN, IN, LT, LN, ML, NE, NC, NW, PG, PR, PO, PT, SV, SP, SW, THPR, PO, PT, SV, SP, SW, TH,, USUS
Kroger (US)Kroger (US) 3,6673,667 5252 USUS
Metro (GR)Metro (GR) 2,4112,411 4949 ASAS, , BL, BU, CH, CR, CZ, DM, FR, GR, BL, BU, CH, CR, CZ, DM, FR, GR, GC, HU, ID, IT, JP, LX, MC. NE, PO, PT, GC, HU, ID, IT, JP, LX, MC. NE, PO, PT, RO, RU, SV, SP, SW, TU, UK, UR, VN RO, RU, SV, SP, SW, TU, UK, UR, VN
Tesco (UK)Tesco (UK) 2,2942,294 4040 CZ, HU, IR, ML, PO, SV, SK, TW, TH, CZ, HU, IR, ML, PO, SV, SK, TW, TH, UK,UK, USUS
Costco (US)Costco (US) 400400 3838 CA, JP, MX, SK, TW, UKCA, JP, MX, SK, TW, UK,, USUS
Albertsons (US)Albertsons (US) 1,6881,688 3636 USUS
Source: Farm Foundation, 2004, Food Traceability & Assurance in the Global Food System
Audit, Review and Compliance BranchAudit, Review and Compliance Branch
Provides services for Quality System Verification Programs
http://processverified.usda.gov/
ID/Traceability as a Trade Requirement Currently
USDA AMS PVP programs with an animal ID/Traceability component
Japan: Date Verified: cattle less then 21 months of age Must be determined utilizing physiological evaluation (A40)
or age verification through documentation
EU: Birth Origin for the PFEU and NHTC program
Hong Kong: Slaughter companies must maintain records that are sufficient to initiate a trace back to the previous location for all livestock included in the program.
Comparison of Cattle Population and Identification and Traceability
Beef Trading Partner Requirements
ECONOMIC ASSESSMENT OF EVOLVING RED MEAT EXPORT MARKET ACCESS REQUIREMENTS FOR TRACEABILITY OF LIVESTOCK AND MEAT, Market Economics LLC, Manhattan KS 66503 March 2011.
Beef Competitor's Advantages
ECONOMIC ASSESSMENT OF EVOLVING RED MEAT EXPORT MARKET ACCESS REQUIREMENTS FOR TRACEABILITY OF LIVESTOCK AND MEAT, Market Economics LLC, Manhattan KS 66503 March 2011.
Beef Opportunity Limits
Pork Trading Partner’s Requirements (DRAFT)
Country System Launch Date Mandatory National Individual orGroup ID
ID system Animal MovementTracking
Motivation
South Korea
National hog farm management system
2010 but Implementation in 2014
When implemented, yes
Group ID Tattoo or ear Notch
Each animal will beidentified bya specific 5-digit farmCode
Disease management;specificallyClassical Swine Fever
Mexico SINIGA http://www.siniiga.org.mx/
2008 Yes Group for Swine
Farmnumber and groupnumber;method notspecified
Yes, by meansof certificateof Mobilization
Disease management and animal management
Japan None N/A No N/A N/A N/A N/A
Data needed on: Brazil, Russia, Taiwan, Thailand, Vietnam and Philippines
Pork Competitors Advantages (DRAFT)
Country System Launch Date
Mandatory NationalIndividual orGroup ID
ID system Animal Movement Tracking Motivation
U.S. Identification of Swine in Interstatecommercehttp://edocket.access.gpo.gov/cfr_2011/janqtr/9cfr71.19.htm
1988 Yes Individual IDunless not Mixed andmoved as agroup, thengroup isacceptable
Ear tags,back tags,tattoo
Only if crossing state lines and notFor immediate slaughter. The IDhas to indicate a premise ID
Pseudorabies control And Brucellosis control
EU Each member has own system name,
but all must comply with the EU Directive:http://eurlex.europa.eu/LexUriServ/LexUriServ.o?uri=CELEX:32008L0071:EN:NOT
1991MostrecentRevision 2008
Yes Individual or group ID; must tie to premise
Ear tags or tattoos
Yes, each premise must maintain a record of animals on holding and Any animals shipped or receivedEntered into National database
Animal disease control, specifically Foot and Mouth Disease, CSF, And ASF
Canada Pig Trace Canadahttp://www.pigtrace.ca/index.php
2006 No, but FederalRegulationsare beingdrafted
Individual or group ID
Ear tags,tattoo, orRFID tag
Yes, identifies each premise Animal diseasemanagement, exportcompetitiveness
Chile Animal Health Traceability Programhttp://www.sag.cl/openDocs/asp/pagDefault.aspboton=Doc49&argInstanciaId=49&argCarpetaId=379&argTreeNodosAbiertos=(379)(49)&argTreeNodoActual=379&argTreeNodoSel=2
2005 No for swine Group ID if premise Decided toparticipate inthe program
Nothing Specifiedfor swine
Groups are identified as moving From locations to locations andwhy on a specific AnimalMovement form
For export markets
Japan
CHINA: Consumer Knowledge Consumers lack knowledge about food safety certificates
0%
5%
10%
15%
20%
25%
30%
Green food China top brand Quality safe No harm Inspection Exemption
Organic food
CHINA: Consumers on Food Safety:
0.5
11.5
2
venue appear price brand cert date
Most Important Factor in Determing Food Safety
Meat MilkVegetables FruitJuice
Source: Thomas Wahl, Junfei Bai, James Seale, Bryan Lohmar, Chinese Consumer Perceptions of the Determinants of Food Safety, 2011 (An FAS sponsored food consumption research project in China: findings of the study done in 6 major cities – BJ, Xi’an, NJ, ChD, XiaMen, Shenyang)
China
Taiwan
Thailand
South AmericaSouth America
Competitive Advertizing
To Trust!
Access to InformationAccess to Information
QR Codes
Summary Traceability can be a regulatory program
but there may be growth in private standards
Most trading partners have mandatory domestic traceability programsSome countries impose these requirements
on imports Most competitors have mandatory
programsSome competitors competitively advertize