Paul Chen Presentation
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Social Games on Mobile Director, Business Development Paul Chen
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Transcript of Paul Chen Presentation
Social Games on MobileDirector, Business Development
Paul Chen
PapayaMobile Introduction
Global mobile SNS centered around social
games and virtual goods
The Future of Social Games
VS.
# PC Users x 3 = # of Mobile Subscribers
The Rise of the Smartphone Long Tail
High End Smartphone & Tablets• iPhone/iPad World Wide• Android World Wide• RIMM World Wide
Mid-Entry Level Smartphone & Tablets• Android in China & Emerging Markets
Social Games: Online vs Mobile
Online Mobile
Distribution Distribution
Viral Mechanisms Viral Mechanisms
Monetization / Billing
Monetization / Billing
User Behavior User Behavior
Different
Different
Different
Different
Online Distribution
Platform Channel
Mobile Distribution
Platform Channel
The Web
Mobile Platform Considerations
User Base 16.7% Market Share 25.5% Market Share
Content Top of the Line Still Maturing
Fragmentation Limited App StoreEnd DeviceOS Revision
Return Policy No Returns 24 Hour Return
In-App Purchases Mature Just Introduced
App Submission Lengthy Immediate
Viral Mechanisms
Online Mobile
Social Network Mobile SNS
Email Email
SMS
Papaya Fish 3D Gone Viral
#2 & #4 Rankings 24 Hrs After Release
Papaya SNS enables push for high downloads
High rankings then enables organic growth
Mobile Billing Solutions
iTunes Google Checkout Credit Card Billing
Paypal Carrier Billing 2011
Carrier Billing
Credit Card Billing
In-App Transactions Key!!
User Behavior
Avg. Visits per Month: 27
Avg. Time per Visit: 9 min
Avg. Visits per Month: 55
Avg. Time per Visit: 3 min
Monetize on a Mobile User’s Impatience!!
Source: comScore, PapayaMobile Data
Papaya – Your Mobile SNS Solution
Android Features Papaya Support
True Social Networking
User Profile w/ Avatar Yes
Newsfeed Yes
Games Invitation Yes
Internal Emails Yes
Maximum Gamer Interactivity
Global/Local/Multiple Leaderboards Yes
Chat Rooms Yes
Challenges Yes
Maximum Monetization
In-App Purchase Yes
Virtual Currency System Yes
Offer System (w/ SDK) Yes
Papaya Game Engine Yes
