…successfully manage our Website, Inbound Marketing Programs and all Marketing Systems to generate Leads and drive profitability.

WHAT IS LOOKING FOR IN THEIR MARKETING OPERATIONS SPECIALIST

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PAUL BROBSON IS THE BEST FIT FOR RELIANT TO ACHIEVE THESE GOALS

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Listen to what OTHERS have to say….

Required: Working day-to-day with Marketing Director to optimize all the systems related to Lead Generation.

Paul Brobson's experience in marketing is thorough, forward- thinking and innovative.

Paul setup the entire online eCommerce platform, including website, SEM, SEO and marketing campaign strategy.

His work and relationships with colleagues was professional, collaborative and insightful.

Beth St. PaulDirector of eCommerce, Premiere Global Services

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Required: Knowledge of and passion for marketing

concepts, methods and techniques

David GuthrieEVP/CTOPGi

Paul is a creative, hard worker and I recommend him as an employee. He is passionate about his job and is easy to work with.

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Ed TrimblePresident and Co-Founder Kevy

Paul Brobson is a very knowledgeable and capable marketing executive who has deep expertise in the digital space.

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Jacob AjwaniVice President of Client Services, North America Cognitive Match

“ Paul can architect campaigns to attract new visitors through seeding your brand thoughtfully across Google ad networks and other exchanges.”

Required: Expert knowledge of the latest SEO and SEM platforms

Required: Collaborate with sales and management to identify opportunities to develop lead nurturing programs and execute them.

Paul was fantastic to work with. He brought passion and experience to our marketing projects and worked to generate tremendous lift in the conversion rates for multiple products. Michael Krypel

Director Adobe Systems, Inc.

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Required: Test and monitor campaigns to optimize performance based on industry best practices.

Brandon JohnsonDirector of Digital Marketing & Ecommerce PGi

Paul's mindset is ever-progressive.... As a cutting-edge internet marketer, he understands the steps to generating online revenue....

As a testing expert, specializing in multi-variate and A/B testing, Paul has led teams in double-digit lifts in conversion for sites.

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Required: Optimize all the systems related to lead generation.

Srini ManickamSenior Director, Development Premiere Global Services Inc.

Paul was a great marketing manager with hands-on experience on the tools and data-driven decision making.

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Paul puts a 100% into developing the most effective marketing strategy. He always backs up his strategy with data that will either prove it effective, or he quickly changes the approach if the data indicates the approach is ineffective.

Matt JonesPrincipal, Creativ Resources, Inc.

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Paul is one of the most resourceful technology leaders I know. Without a doubt he gets things done, knows how to generate revenue and understands what it means to collaborate.

Erik PetrikChief Creative Officer, Premiere Global Services

Required: Come with an up-beat attitude and spirit and bring your “A-game” to the company

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Required: If you want to have your decisions & ideas be heard and then be implemented with a well-run machine, then we welcome you to join our company.

John KeaneSr. Director,Product Management iMeet

Paul has leadership qualities that are hard to find now a days. He always puts the company first, he speaks his mind and he drives a project until completion.

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Required: The most important thing we have is our people. We have great people, that are a lot of fun to work with.

Jeremy HallDirector Of Video ProcessThe Stonebridge Group

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needs a smart analytical mind to join the team who is a true executer.

Michael Buckham-WhiteVice President PGi (Premiere Global Services)

Paul is a tireless partner in helping the organization strategize and achieve critical business objectives.

He readily volunteers to fill gaps within the company and always has the benefit of the business in mind.

He is a star player and a valuable asset to the long-term health of our organization.

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Over 10 Years of B2B Marketing Experience

PAUL BROBSON

Key Characteristics: 3 + Years of B2B Marketing Experience

5 Years B2B Technology Experience

• Managing Director at e5 Marketing (agency-side)

• Sr. Director Marketing & Sales at PGi (client-side)

• Includes experience managing Cloud-based SaaS product (iMeet)

• Headed up all operations at BudgetConferencing.com

• Developed, managed and grew new B2B brands (SaveOnFaxes.com, StarConferencing.com, etc.)

Practical Experience:

Significant Accomplishments:

Key Responsibility: Execute Lead Nurture Programs

PAUL BROBSON

• Implemented new customer acquisition and retention/loyalty campaigns at BudgetConferencing and other brands.

• Implemented back-end system integration for leads into Exact Target, NetSuite Hubspot, and SalesForce.

• Over 50,000 new free trial leads generated for iMeet

• Improved customer activation rates by 25%

• Online leads increased by nearly 60%

Key Responsibility: Marketing Systems Infrastructure

Practical Experience:

PAUL BROBSON

• Developed , implemented a new customer direct mail gift promotion.

• Created the entire email ecosystem for new customer acquisition/activation for iMeet.

• Developed and managed multiple websites in N. America, APAC and EMEA.

• Built dozens of campaign-specific 100 landing pages.

• Programs achieved lifts of 250% in new customer signups.

Significant Accomplishments:

Key Responsibility: Sales Funnel Data and Quality Management

Practical Experience:

PAUL BROBSON

• Managed customer database of over 18,000 active and inactive customers.

• Conducted ongoing segmentation on usage, frequency, and recency.

• Segmented customer accounts and created lead scoring strategy.

• Developed product tours to optimize leads-to close/won ratios by 30%

• Reduced average pay per click ad bids by 38%

• Improved lead conversion rate by 128%

Significant Accomplishments:

FREE BONUS!

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What FREE bonus could a candidate for Marketing Operations Specialist give me?

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Your free bonus is a quick audit of your home pagewhich includes some optimization suggestions on how to improve engagement and conversion.

Whether you decide to hire me or not, pay nothing and keep these suggestions asmy gift to you.

Click on the image of your website below to review the suggestions

First, let’s start with what’s really GOOD about this page:1. Contact Us Options

> Conspicuous & easy to see> Phone number stands out> In the proper position on page

2. Search Utility

> Well positioned on page

3. Main Navigation

> Clean look and feel> Obvious which page I’m on> Simple, clear one-word descriptions

4. Headlines

> Excellent use of REAL BENEFITS to users!> Use of a question in main headline is very strong

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5. Customer logos

> Very strong, recognized brands > Multiple industries represented> Links to a sub-page which shows all customers

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6. Body copy

> Very good for SEO> Expandable/collapsible feature is useful> Text links to sub-pages is effective internal link strategy

Next, let’s look at what might be TESTED to improve performance

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1. Unique Value Proposition

As mentioned on the last slide, the headline is strong, However, at first glance on your page, I am not exactly sure what Reliant Technology does.

After glancing around, I get it pretty quickly that you are in the storage business, but its not immediately obvious.

What’s more, it would be helpful to know what makes you different than your competitors, and why I should choose you?

Again, as I read through the page, it appears that your value proposition is that you are a low-cost provider.

Perhaps moving the “Store, Manage, and Protect More Information – For Less” tagline near your logo , or above the current headline would help me instantly know who you are, and why I should choose Reliant. It kind of gets lost in its current position on the page.

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2. Feature Space

I would test different hero images in this space. And, perhapsI would test rotating different content in this section, tocall out to different audience segments.

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3. Call to Action

I would test different labels for this button. Such as “Start saving now”, and “Free Quote.”

I would also consider testing adding the request form directlyon this page, thereby reducing the number of clicks required to get started.

4. Social Proof / Customer Logos

Since this is such an important element on the page,I would test positioning this element to an “above-the-fold”position on the page.

In addition, I would test using stronger copy. Instead of “SatisfiedCustomer”, I would consider : “See why industry leaders chooseus for their Storage needs” ; or “These leading brands trust Reliant, shouldn’t you?”

Finally, I would place testimonials (and preferably video testimonials)above-the fold, as these are quite powerful in persuading visitors.

PAUL BROBSONe : paulbrobson@yahoo.comp: 201-320-5079

LinkedIn Profile: http://www.linkedin.com/pub/paul-brobson/5/42b/213/

Thank you for watching my presentation.

I look forward to helping Reliant Technology continue writing the next chapter in your success story!