PATRONS 2020€¦ · Your logo will feature on all Academy of Cheese communications Your company...
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PATRONS 2020
Transcript of PATRONS 2020€¦ · Your logo will feature on all Academy of Cheese communications Your company...
HOW BECOMING A PATRON BENEFITS YOU AND THE WHOLE CHEESE INDUSTRY
Established to elevate the role of all those working in the cheese
supply chain, the Academy of Cheese sets the standard for
developing and assessing professional skill and understanding.
Our long term objective is to promote cheese quality, provenance and range to a
wide audience of enthusiasts, cheesemongers, producers and chefs; both in the
UK and, in time, overseas. By acknowledging those who have undertaken the
courses – from Level One through to Level Four’s Master of Cheese – we aim to
ensure greater respect and recognition for the valuable contribution that cheese
makes to our lives – culturally, socially and economically.
As a not for profit organisation, the Academy requires financial support to further
develop the course structure. Ultimately, the aim is to become self-funding but
investment is currently needed for the Academy’s committee to progress our
ambitious programme. Patrons have a crucial role to play in making standardised
industry accreditation a reality, and this is where we hope that you can help.
As a Patron, you will be positively contributing to the value of cheese in a much wider
context. Additionally, there will also be tangible benefits in response to your business’
commitment to the Academy.
PATRON CONTRIBUTIONAs not all businesses are equal, we have created a tiered structure for Patron
contributions. These start at an entry level of £5,000. There is a standard contribution
of £10,000 or a higher level of £15,000.
Patronage at any level will secure the association for 12 months.
THE ACADEMY PROGRAMME FOR 2020 - 2021Your financial help will contribute towards the implementation of the following
schedule of activity:
• Supporting our network of 16 Training Partners teaching Academy courses
across the UK
• Developing Level 3 programme content with consultation from
industry leaders
• Develop our Knowledge Base and Cheese Library, creating a valuable
research tool for the industry
• Support the expansion of Academy Training Partners internationally,
developing current interest from Scandinavia, Canada, Australia,
Hong Kong and Mexico
This is an ambitious programme and requires the support of businesses from all
the sectors associated with the industry – cheesemakers, retailers, wholesalers,
distributors and foodservice. We’d love you be involved and help us achieve
our goals.
TANGIBLE BENEFITS OF ASSOCIATIONWe could not continue without our Patrons and we’re immensely grateful for their
valuable support. To reciprocate the support, association the Academy offers a
range of sales and marketing benefits:
The Academy is positioning to be the quality standard of cheese and cheese
knowledge both in the UK and overseas. Our mission is to drive customer and
consumer appreciation of cheese. As a Patron, you will be linked with an authoritative
and respected consumer and trade associated organisation.
In supporting the Academy you will also be helping to secure the future of the sector,
making a significant CSR contribution. Your brand will benefit from the halo effect of
this ongoing association.
KNOWLEDGE PROFESSIONALISM & PRIDE IN CHEESE
OTHER BENEFITS:Your logo will feature on all Academy of Cheese communications
Your company logo will go everywhere that we go – from course literature, delegates’
packs and promotional leaflets, through to eshots and adverts (higher level
contributing patrons will feature more prominently).
Your company will be quoted in any relevant media articles
Our media team will look for opportunities for your company to be featured in
the national press in articles relating to the Academy (standard and higher level
contributors).
You will have your own profile page on the Academy of Cheese website
Your company will have its own page on our website to showcase who you are,
what you do and why you have chosen to support the Academy of Cheese. We also
regularly welcome patron’s contribution to blogs.
Patrons will be included in social media posts
We will engage with your company through the Academy’s social media channels,
whenever relevant and suitable content or news is generated.
Your logo will appear at events
Your brand will be associated with the Academy at any events where the Academy
of Cheese is being promoted – this could potentially include trade and consumer
shows, cheese and food award judging events and ceremonies plus other networking
opportunities. This may include a presence on banners, exhibition stands and
supporting materials (higher level contributing patrons will feature
more prominently).
Association with the Academy in Good Cheese magazine published by the
Guild of Fine Food
Your company will be featured in Good Cheese Magazine in articles relating to
the Academy
You’ll be included in our regular newsletters
A link to Patrons logo will be included in our newsletter that will be submitted to all
members and patrons, there will also be opportunities to submit relevant news and
editorial content.
Understanding cheesemaking: An invitation from Mary Quicke
Mary will give you a personally guided tour of Home Farm in Devon to see Quicke’s
cheesemaking facilities and maturing rooms. The family’s remarkable farming history
dates back to the reign of Henry VIII.
Understanding cheese retailing: An invitation from Paxton & Whitfield
at Jermyn Street
Paxton & Whitfield are one of the UK’s oldest cheesemongers: they invite you to visit
and see cheesemongering in action and to join a guided tasting at one of the finest
cheese counters in the UK. (Higher level patrons only).
For you and your team
Free examinations
All Patrons are provided with a quota of free delegate credits, in order to
encourage you and your team to become Academy certified. Currently Level
1 delegate credits are at £40 and Level 2 are £100. For 2020 free places are
structured as follows:
Higher Contributors: 10 L1 delegate credits or 5 L2 delegate credits
or 4 L1 eLearners
Standard Level Contributors: 6 L1 delegate credits or 2 L2 delegate credits
or 2 L1 eLearners
Entry Level Contributors: 3 L1 delegate credits or 1 L2 delegate credit
or 1 L1 eLearner
Where Patrons offer internally developed training programmes based on Academy
Levels, you will also receive free accreditation. In 2020 - 2021 Level 1 Training Partners
who are not Patrons are charged £250 for accreditation at Level One and £500 at
Level Two.
Quarterly Newsletters
We will keep you informed about all of the Academy’s activities. Our newsletter
will include invitations to upcoming events and updates on delegates progress.
Free Tickets to Academy events
Higher Level Contributors: 12 free tickets per year
Standard Level Contributors: 8 free tickets per year
Entry Level Contributors: 4 free tickets per year
Plus:
Pay Members prices for any other tickets bought by Patrons
ONGOING INVOLVEMENT AND INVESTMENTAs the Academy of Cheese grows there will be additional future benefits such as:
• Free corporate licenses to access the Academy’s Knowledge Base and
Cheese Library
• Opportunities to be part of the Level 3 development programme
You will see further benefits as The Academy of Cheese develops and cheese takes
its place in our culture alongside wine, spirits and the UK’s passion for cooking.
THE ACADEMY OF CHEESE: THE PEOPLEThe Academy of Cheese is a cross industry organisation. We are a not for profit
company limited by guarantee, and the directors are:
Charlie Turnbull, Turnbulls [email protected]
John Farrand, Guild of Fine Food [email protected]
Tracey Colley [email protected]
Ros Windsor, Paxton & Whitfield [email protected]
Mary Quicke, Quicke’s Cheese [email protected]
Paul Thomas [email protected]
Any surplus revenue generated will be invested in promoting cheese and cheese
knowledge through the Academy’s programme.
