Innovation as a ServicePatrick Henshaw @leadersoutfront

@getstrap

Innovation is Hard

WHAT IS SHOPPER FUTURES?

Shopper Futures is a scaled innovation initiative that saw 10 North American Mondelez brands partner with 10 startups to solve shopper marketing challenges and bring pilot programs to market with selected retailer partners.

Drive Innovation in Shopper Marketing

Expand Culture of “Intrapreneurship” & Build Next Gen Marketers

Win at POB & Yield Direct Commercial Returns

PROGRAM GOALSPROGRAM OVERVIEW

PILOT TEAM STRUCTURE

MDLZ Brand

Marketer

Retailer Partner Startup

Each pilot team will include:

MDLZ Shopper Marketer

1. Competition Launch2. Startup Evaluation

The top startups are invited to deliver short pitches and the participating brand & shopper marketer teams will each pick a startup partner & be paired with a retailer to bring a pilot program to market

Open call for applications from startups with technology solutions solving shopper marketing challengesVet all startup applicant and narrow down to those that meet identified shopper marketing goals

3. Pitch Day

4. Immersions

5. 90 Days to Activate

Intrapreneurs make their startup partner office their new home for two days to kick off planning & work like an entrepreneur

Startups, brand & shopper marketers & retailer partners collaborate to launch a pilot program in market within 90 days

HOW DOES IT WORK?

Q & Apatrick@straphq.com@LeadersOutFront@getStrapstraphq.com513-813-8711