Patrick Gilormini

ESDES Université Catholique de LyonLisa Wiederhold

Mehmet Ali GünayMelis Ercin

Nils Steinhauer

Outline

� What is CSR?

� India: country overview

� Hindustan Unilever Limited

� What is HUL CSR project?

What is CSR (Corporate Social Responsibility) ?

CSR is a concept whereby companies integrate social and environmental concerns in their business operations

Who is a “stakeholder” ?

Any group or individual who can affect or is affected by the achievement of the organization’s objectives

GENERAL INFORMATION ABOUT INDIA

Development issues:with a populationof just over 1 billion, India is the world’s largest democracy

Growth:�Population growth ( 2001- 2007): 1.4%�GDP growth (2007- 2008): 9.0%�GDP growth (govt. estimates for 2008-2009): 7.1�Poverty (below national poverty line)

� Rural: 28 %� Urban: 26 %

�Access to improved water source (% of pop): 89%�Access to improved sanitation: 33%

What is Unilever?

� Unilever is one of the world's premier fast moving consumer goods (FMCG) companies with a host of well known brands in the foods, home and personal care categories

What is HLL/HUL (Hindustan Lever Ltd./ Hindustan Unilever Ltd.)?

� Hindustan Unilever Limited (HUL) is India’s largest fast moving consumer goods (FMCG) company

OFFERS (PRODUCTS)The company offers products in over 20 distinct categories in home, personal care, food and beverages segments:

-soaps and detergents -personal products -beverages -exports -foods-ice creams -other operations

MARKETS:

� HUL's distribution network comprises 6.3 million retail outlets reaching over 700 million consumers

� HUL is the largest player in personal care in India

Competitors :The major competitors of “Hindustan Unilever Limited”

International companies Domestic companies

-Colgate -Parle Products Pvt Ltd-Palmolive Company -Gadrej Industries Limited -L’Oreal -Dabur India Limited-Mars-NestleS.A-S.C Johnson & Son-Sara Lee Corporation -The Revlon -Procter &Gamble Company -Kraft foods

HLL Identity in India:Identitiy Card :�FMCG giant in India �Brand led strategy�Focused on :

� hygiene� nutrition� well-being for all� product responsibility

The strength of the company’s brand portfolio is highlighted by the fact that three of its brands (Lux, Lifebuoy and Pepsodent ) featured in the top 10 and seven in the top 20 of Brand Equity’s India’s Most Trusted Brands survey

Strategic Intent of the Company :

India's largest FMCG giant has believed that

philanthropy is not corporate-social responsibility, so for them it has clearly been a brand led strategy.

Unilever CSR Strategy

Hindustan Lever Ltd CSR ProgramHindustan Unilever Ltd. (HUL) is engaged in different

CSR programs. These include:� Water conservation and harvesting;� Fair & Lovely Foundation for the economic

empowerment of women (scholarships);� Happy Homes: Asha Daan, Ankur, Kappagam,

Anbagam;� Sanjivani - Medical Care to Rural India;� CO2 reduction program.� Project Shakti;� Lifebuoy Swasthya Chetna;� Fighting Iodine deficiency disorder with

Annapurna iodized salt

SHAKTI Project� Reach untapped markets at the bottom of the pyramid� Self-help group of women

in rural areas� Women micro-enterprises

financed by micro-credit� New income for women� Affordable hygiene products

to rural consumers

SHAKTI Project

� Shakti started with 17 women in two states in 2003

� 2007: Company reached 45,000 ladies in 15 states

Annapurna Salt Project:

� increase of sales of HUL iodized salt� innovation in the field of salt ionization, a process to keep

its healthy properties� increase of HUL Annapurna salt

market share

“I didn’t know soap could save lives.”

In the category infectious diseases,

only acute respiratory infections and

AIDS kill more people per year than

diarrhea, which accounts

for 2.2 million death annually

“I didn’t know soap could save lives.”

“Before Swasthya Chetna came to my school I didn’t know about germs or that diseases can be prevented by washing hands with soap. Now I wash with soap whenever I can and my friends and I are telling everyone about hidden germs and how soap can help you stay well” .

THANK YOU FOR YOUR

ATTENTION

IPW Project 6: Lisa WiederholdMehmet Ali GünayMelis Ercin Nils Steinhauer and Patrick Gilormini

ESDES Université Catholique de Lyon