Patricia Zanardi de Toledo in the Oulu Smart City seminar on Wed 6th May, 2015
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Transcript of Patricia Zanardi de Toledo in the Oulu Smart City seminar on Wed 6th May, 2015
Patty Toledo
Project Manager / Lab Master
OULU GAME LABGame Education through
the LA`B Model
- Pre-incubator-style, multidisciplinary
game education program to create
new talent
- Follows Studio+ model
- 30 + 30 ECTS for a year study
- Purpose:
- New Employment
- New Game Companies
- More Experienced
Professionals
OULU GAME LAB
- Course based
- Often non-multidisciplinary
- Theoretical
- Prepares for existing jobs
- Studio model:
- Multidisciplinary
- Learn by doing
- Helps understand other
professions
TRADITIONAL EDUCATION
- Strongly
multidisciplinary
- Business & innovation
oriented
- Closest to the working
life
- Startup minded
- Prepares people to
create new jobs
LAB –MODEL =
STARTUP DNA
Programmers,
Testers
AI designers
WHO PARTICIPATES IN OGL?
Graphical artists
Audio designers,
Scriptwriters
3D modelers
Producers, Marketers,
Entrepreneurs, Managers
Game designers,
Level designers
Oulu Game Lab
30+30 ECTS
WHERE DO THE PARTICIPANTS COME FROM?
Oulu University of Applied
Sciences
45% of Students
Culture – Business - Technical
Open University
45% of Students
International
Exchange
Students
10% of Students
Oulu
University Oulu
Vocational
College
Unemployed
professionals
Anyone with
proper
starting
skills
Experience
Professions
SECRET SAUCE OF OULU GAME LAB
Love for
games
OGL THE BIG PICTURE
DEMO
DEMO
DEMO
DEMO
DEMO
GAME + Startup(?)
GAME + Startup(?)
GAME + Startup(?)
Co
nce
pt
De
sig
n
Gate
1
Gate
2
Gate
3
WHAT WE HAVE DONE
3 years
9+2 Start-Ups
26 Game Demos
100 Game Concepts
180 New Game Professionals
6500+ ECTS
Over a dozen business competition wins
Selections as one the 100 Most Promising European Game Startups
At best over 20 million downloads for a single game
2½ bigger budget, twice the staff
4 new LABs starting
AND WE’RE EXPANDING!
Oulu Soho 2012-2013 Oulu Covent Garden 2013->
200 square meters 270 square meters (+130 sqm)
~30 students ~45 students (+30 students)
- Solve the biggest problem:
- New team with no track-record
= no funding
- Be the umbrella to provide for a
year:
- Skills through education
- Coaching
- Office space
- Licenses
- Networking possibilities
- Equipment
PRE-INCUBATOR
- Cooperation with Kouvola
- Game Starter
- Cooperation with Jyväskylä
- Jyväskylä Game Lab
- Cooperation with Ylivieska
- Game education since Q4/2008
-> Centria Game Lab
- Cooperation Joensuu Science Park
- Expansion in OUAS
- 4 new Labs starting in 2015
LAB MODEL EXPANSION IN FINLAND
- Cooperation with Sendai, Japan
- Global Lab Sendai
- Cooperation with Lithuania
- Vilnius Game Lab
- Cooperation with Romania
- Timisoara Game Lab
- Cooperation with Netherlands
- Hanze Game Lab
- Negotiations with 6 other countries
ongoing
- Internationalization as goal for business
growth
EDUCATION EXPORT
WE’RE THE ONLY GAME EDUCATION
MODEL IN FINLAND DOING EXPORT!
WE’RE THE LEADING GAME PRE-
INCUBATOR IN THE WORLD!
WE’RE THE #1 PLACE TO START GAME
COMPANIES IN FINLAND (AND
EUROPE)
- OGL makes sure startups have the right structure,
sustainable business model & first product
- The students become more experienced professionals
from the start and deal better with risk management
- Business Oulu starts helping after teams “graduate”
from OGL
- In Autumn 2015, a new, national Game Accelerator will
start operation in Oulu
OULU GAME LAB AS PART OF AN
ECOSYSTEM
- For companies that are sustainable,
but potentially ready to grow
- Support for growth for 6-9 months
- Prepare teams for A Round
- Professional board of advisors
- Analytics, publishing, investing
etc. know-how
- First foreign teams to join in January
2016
- Fund to join later
GAME ACCELERATOR
ALREADY WORKING ON THE NEXT STEP
Oulu
Game
Lab
Incubator
WIP
GameAccelerator
Global
Lab
Sendai
Vilnius
Game
Lab
1st year 2nd year 3rd year
WinnerCompanies!=
- OGL makes sure startups have the right structure,
sustainable business model & first product with income
= decrease of initial risks / better management skills
- Business Oulu starts helping after teams “graduate”
from OGL = Assistance on acquiring funding / legal
matters / support with contracts
- In Autumn 2015 a new, national Game Accelerator will
start operation in Oulu = Seed funding for the best start-
ups / support for innovation
LAB MODEL CREATING BETTER BUSINESS
Patty Toledo
OULU IS THE SILICON VALLEY OF
GAMES IN 2017!
THANK YOU FOR LISTENING