PATIENT ATTRACTION STRATEGIES YOU NEED TO BE AWARE OF IN TODAY’S DIGITAL DRIVEN AGE

PAT I E N T AT T R A C T I O N S T R AT E G I E S Y O U N E E D

T O B E AWA R E O F I N T O D AY ’ S D I G I TA L D R I V E N

A G E

HEALTHCAREMARKETINGGROUP.COM800-258-0702

Regardless of the type of medicine that you practice, patient attraction strategies always need to be the very cornerstone of your marketing campaigns moving forward.

This is especially true when you're talking about digital marketing, where sites like WebMD® see an estimated average of 191 million unique users over the course of a SINGLE MONTH.


People are turning to the Internet to find the

healthcare information they need. Your patient

attraction strategies will help guarantee this

information comes from the best possible source: YOU!


B U I L D I N G A S T R O N G E R R E L AT I O N S H I P T H R O U G H PAT I E N T

AT T R A C T I O N S T R AT E G I E S

An important perspective to take as you develop your healthcare marketing strategy stems from the idea that you're NOT trying to sell a product or service – instead, you're trying to build a relationship between you and your patients.

Ramping up your online exposure and offering a better user experience via targeted marketing campaigns is a great way to do this, but it does require you keep a few key things in mind.


The best way to help strengthen your patient attraction strategies comes by

reinforcing your own social media presence!

If you're planning on going “all-in” on your social media presence, however,

you need to make sure that you're getting your content out to the world in the right way. You can't JUST focus on

text-based content or blog posts. Video will also be something that is worth

exploring.


PAT I E N T AT T R A C T I O N S T R AT E G I E S A N D T H E S U P E R I O R U S E R

E X P E R I E N C E

Focusing on the user experience is also one of the keys to remember when working on your

patient attraction strategies.

The key takeaway from this is that all of your efforts NEED to offer a great user experience on a

mobile platform. Failure to do so risks attracting the wrong type of attention – the kind that quickly sends your patients into the arms of a competitor.


U N C O N V E N T I O N A L T H I N K I N G L E A D S T O G R E AT PAT I E N T AT T R A C T I O N

S T R AT E G I E S

One of the most important steps to take when taking advantage of the digital uprising in your patient attraction strategies involves not just

creating AN experience, but THE most immersive experience possible.

This often requires you to think outside the box in a number of ways. For example, did you know that

adding “Live Chat” functionality to your website is a great way to increase customer service satisfaction?


“Live Chat” saw the highest satisfaction levels out of ANY customer service

channel at a whopping 73%. Email, on the other hand, had only a 61% satisfaction level while telephone customer service

came in at just 44%.

Think about it this way: a study conducted by LinkedIn® revealed that 77% of people

who go online seeking healthcare information began their journey at a search

engine like Google®, Yahoo® or Bing®.


U N PA R A L L E L E D PAT I E N T AT T R A C T I O N S T R AT E G I E S , U N PA R A L L E L E D R E S U LT S

Some of the other ways that you can focus on creating a strong, positive relationship between yourself and your patients involves embracing

online reviews.

Encourage your existing patients to leave reviews or testimonials on not just your own website, but on

sites like Yelp® Google®, RateMDs®, Vitals®, healthgrades®, UCompareHealthCare® to name a few. A little positivity will definitely go a long way!


You can also send out informative email blasts that aren't actually trying to sell anything or get a patient to book an

appointment at all, but are instead just educational tools to keep your patients or leads up-to-date on current events in the

healthcare space.

Every time a particular topic becomes a news item, write up a quick piece with your own

insight and send it out into the world. You'd be surprised at exactly what you'll receive in

return.


H E A LT H C A R E M A R K E T I N G G R O U P : T H E PA R T N E R Y O U ' V E B E E N WA I T I N G

F O R

At HealthCare Marketing Group, we want to help you just like you help so many patients lead happier

and healthier lives on a daily basis.

If you'd like to find out more information about elevating your marketing to the next level, or if you'd

like to find out more about these or other patient attraction strategies, don't delay – contact us today at 800-258-0702 or visit our brand new

website at healthcaremarketinggroup.com.


PATIENT ATTRACTION STRATEGIES YOU NEED TO BE AWARE OF IN TODAY’S DIGITAL DRIVEN AGE

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Transcript of PATIENT ATTRACTION STRATEGIES YOU NEED TO BE AWARE OF IN TODAY’S DIGITAL DRIVEN AGE