Path: Why you need another social media app

SOCIAL STUDIES

PATH: WHY YOU NEED ANOTHER SOCIAL MEDIA APP January 2012

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SOCIAL STUDIES | Path

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what is Path?

what started as a photo-sharing app that lost to Instagram has evolved into one social network to rule them all.

so…

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what makes it special?

•  Mobile based: Only available on iPhone and Android.

•  Limited by design: Only 150 friends are allowed, so choose carefully. Why 150? That’s the limit of regular contact with other humans, according to anthropologist Robin Dunbar. Here, social media limits finally reflect your biological social limits.

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•  You hypocrite! We all inherently want privacy but then project mounds of personal info out to the world. We speak out of both sides of our mouths all the time.

•  Now you can have it all: Never again censor yourself because you’re afraid your random high school friend or 2nd cousin will make a snarky comment on a photo. Your ‘top tier’ friends can be in the know and everyone else can be blissfully ignorant.

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•  Private by default: Because your social circle online is as exclusive as it is offline. Nobody can see anything about your Path until you approve them. Privacy is a top concern for Path – you control what other people see about you.

•  Public by choice: Selectively choose to share via your other social media outlets (Facebook, Twitter, Foursquare and Tumblr). But only if you elect to. Otherwise, it’s only for those that get past the velvet rope.

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what’s the point? What are you doing?

Where is it happening?

Who are you with?

Every post on your Path should answer these three fundamental questions.

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what’s the point? If Facebook is feeling a little too…crowded for you, you’ll like having a simplified feed of only your VIPs.

It’s like Facebook Lite. All the sharing you want, without that nasty social media hangover.

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what’s the point? Share a photo, thought, location check-in, the music you’re listening to or the person you’re with.

You can keep it private, share only with your Path friends or link selective posts to your Twitter, Facebook, Tumblr or Foursquare accounts, giving you a single publisher for your social presences.

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how does Path stack up? APP AUDIENCE PLATFORM PROS CONS USER BASE

Path Your BFFs, all 150 of them.

Mobile app only. iPhone and Android.

Limited audience, use as social publisher or feed.

Limited audience. 1+ million

Facebook Formerly your BFFs, now everyone and your mother.

Web, mobile web and mobile app.

Everyone is here. Constant privacy issues/your mom is on this.

800+ million

Twitter Everyone and anyone, unless you set your account to private.

Web, mobile web, mobile app and iOS integration.

Short and sweet updates let you use this as a reader, so you can use Twitter without ever Tweeting.

140 character limit, limited search function.

105+ million

Google+ Other Google+ users. Smaller audience.

Web, mobile web and mobile app.

It’s Google. Simple, clean and easy.

Dude, nobody is actually there.

60+ million

Instagram Your shutterbug friends.

Mobile app. Everyone is a professional photographer!

iPhone only 12+ million

Foursquare Your stalker friends. Mobile app. Specials, deals and the gamification of location-based social.

Your stalker friends. Plus, check-in cheaters!

15+ million

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join us! That is, if we’re not at 150 friends already.

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Brought to you by the Periscope Community Team your friendly social media resource.

Will Stark Pensive and thoughtful. @onegoodwill

Nora McInerny Purmort A tall glass of milk. @noraborealis

Rebecca Lunna Singer. Raconteur. @rlunna

Tara Olson Class, sass and sparkles. @futureadexec

Evan Carpenter A loner and a rebel. @evancarpenter84

Path: Why you need another social media app

Technology

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