Footfall Report – CanadaQ3 2018

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1Footfall Report — Canada Q3 2018

Hi, we’re Freckle.

Freckle is the largest independent offline measurement company in the world today. We

have a proprietary data platform that helps brands determine which advertisements,

regardless of medium, are the most effective in driving a consumer into a location. Built

on modern architecture techniques, we receive privacy-compliant location data from

over 150+M devices across North America which allows us to persistently measure the

visitation of consumers to designated locations.

Freckle’s measurement solutions span all mediums including search, social, outdoor

advertising (OOH), and TV & radio to provide an agnostic audit for all mediums and

vendors. Our reach is unmatched, with over 4.5B data points being accessed on behalf of

our clients monthly around the world.

Under the Freckle umbrella lies our consent management product Killi — a consumer-

facing application available on iOS and Android that allows consumers to share their

personal data in exchange for cash from brands and platforms.

Today we are launching our first Canadian Footfall Report* which examined key trends

in the Canadian automotive market during the third quarter of 2018. This report will be

the first in a quarterly series that will cover automotive, QSR, retail, telco, and other key

verticals. Research was conducted by monitoring over 3,000 automotive dealerships in

Canada spanning all major automotive manufacturers. Freckle used its proprietary dwell

logic and deduplication tools to remove employees, couriers, and unconfirmed visitors to

provide the highest level of confidence scoring for all visitors.

A summary of topline findings includes the following. For a more detailed report please

contact Freckle directly at contactus@freckleiot.com.

2Footfall Report — Canada Q3 2018

Introducing you to Killi.

Over the past 30 days, we sent over 8,000 surveys to our customers to pinpoint specific

automotive shopping habits in the Canadian market. This generated the following insights

highlighting: the percentage of people who are currently in the market for a car, what

the most important variables are when making a decision, and how long they spend

researching a car. This information, which can be bound to the Freckle visitation data, is

available to interested parties as is the custom opportunity for a brand to conduct their

own 1st party survey.

Amount of survey respondents interested incar buying in the next 6 months

40%

Amount of respondents who saidprice is the biggest determining factor51%

Amount of dealerships 36% of respondents would visit

3–4

SUV/CROSSOVERWhat 23% of respondents are looking for

MANUFACTURER’SWEBSITEThe most popular resource for 30% of respondents

Are influenced by online advertising40%

WITHDEALERSHIPSTHE DEAL

TOP DEALERSHIPS FROM JULY – SEPTEMBER 2018

<1 HOURThe amount of time 90% of consumers spend at a dealership

Of dealership visits occurred betweenWednesday & Saturday64%

9AM–2PM53% of dealership visits occurredduring this time

20KM

67% of visitors travelled less than this distance

Montréal

TOYOTA PRÉSIDENTToronto

WILLOWDALE SUBARUBrossard

MONTMORENCY FORD LINCOLNToronto

WEST TORONTO KIAVancouver

CAPILANO AUDI

3 MonthsAverage amount of time 40% of respondents startresearching cars

3Footfall Report — Canada Q3 2018

By partnering with Freckle and Killi, you open up your brand to a wealth of consumer data,

leading to valuable insights for marketing campaigns and a better way to evaluate ROI

and optimization opportunities.

METHODOLOGY

• Freckle IoT results are derived from our proprietary projection model and fully opted-in

mobile IDs. Using a base of 150M devices, Freckle collects mobile IDs and associates

them to our proprietary POI database where dwell-based logic and deduplication

ensures the most comprehensive footfall report in the market. Freckle IoT’s proprietary

projection model is scientifically developed and automatically adjusts to changes in

population by DMA while removing biases to capture a true picture of footfall.

• Killi results are based on surveys sent directly to the user base. We sent surveys to

approximately 8,000 Killi users asking about their automotive shopping habits —

respondents are paid for their responses regardless of the answer.

DEFINITIONS

• Proprietary projection models: Freckle IoT’s intellectual property used to reflect

accurate footfall

• Persistent mobile location data: Robust and highly dense data derived from persistent

background location data via mobile devices’ location and WIFI signals

• Dwell Logic: Time spent in the same position, area, or stage of a process

• Mobile IDs: IDFA (Apple), AAID (Android)

• POI: Point of interest

4Footfall Report — Canada Q3 2018

ABOUT FRECKLE IOT

Freckle IoT is the global leader in multi-touch, offline attribution. Our proprietary cross-

device solution supports all media verticals, including mobile, desktop, social, radio, search,

TV and out of home. Using opted-in, first-party data, Freckle IoT helps brands measure the

effectiveness of their advertising by independently matching media spend to in-store visits

while remaining media agnostic. For more information visit Freckleiot.com.

ABOUT KILLI

Killi is a mobile application developed by Freckle IoT that allows consumers to take back

control of their identity from those who have been using it without their consent. With Killi,

consumers can opt-in and select specific pieces of personal information that they would

like to share with brands in exchange for money. And, with Killi’s identity-blocking browser

extension, consumers can lock down control of their data and require brands to pay them

directly for use of personal data. Freckle’s multi-channel offline attribution platform is

now powered by the people of Killi, making it the most compliant, highest fidelity data

source in the industry. For more information visit Killi.io.