Asterix Quiz by Ajay Parasuraman done at Thrissur (June 2016)
Path to Customer Centricity-Parasuraman
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The Path to Customer CentricityDenish Shah; Roland T Rust; A Parasuraman; Richard Staelin; George S DayJournal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Globalpg. 113
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