College of engineering and technology, Bikaner

Seminar presentation on PATANJALI AYURVEDA LIMITED

Submitted To: Submitted By: Mrs. Alka Swami Palak Jha Assistant Professor

Contents: • Introduction• overview• Vision• Mission• Products line• Success rate• Future plans

Introduction Type private Founded 2005 Founder Baba Ramdev, Acharaya Ramkrishna, Pankaj ShrivastavaHeadquarters Haridwar, India Revenue 5000 croreProducts foods, beverages, cleaning agents, personal care products and ayurvedic medicines.

Overview: • Patanjali Ayurveda limited is an Indian FMCG

company.• The company manufactures mineral and herbal

products.• According to HSBC, Patanjali is the fastest

growing FMCG company In India.• Ramdev baba has stated in his interview with

CNN-News 18 that profit from products goes to charity.

Vision

1. To be a top Ayurveda company among all MNC’s

2. To Re-introduce the Indian ayurveda3. To crack the world’s attraction to our India4. To work for the welfare of Humanity5. To reinvent our traditional knowledge of Yoga

and Ayurveda

Mission1.To reach the great heights2.To restart the swadeshi movement3.To produce good quality products at cheaper

rates4.To introduce Indian ayurveda to this modern

world5.To crack the maximum market share.

Product line NUTRITION &SUPPLIMENTS

BADAM PAK

CHYAWANPRAS

H

GHEE

HONEY

HEALTH DRINK

FRUIT JUICE

GROCERY

CANDY

GRAM FLOUR

CORN FLAKES

HERBAL TEA

MUSTARD OIL

RICE

SALT,SPICES

MEDICINES

ASAVA

BHASMA

GUGGUL

PARPATI

SYRUP

VATI

PISHTA

CHURNA

HOME CARE

AGARBATTI

DISH WASH BAR

HERBAL

GULAL

PERSONAL CARE

BODy LOTION

TOOTH BRUSH ,TOOTH PASTE

EYE CAREFACE

CREAM ,AGING

CREAMHAIR OIL,

SHAMPOO,CONDITION

ER

BOOKS & MEDIA

AUDIO CASSETT

E

AUDIO CDS/MP

3

ELECTRONIC ITEMS

DVDS & VCDS

BOOKS

HEALTH CARE

DIGESTIVE

HEALTH &

WELLNESS

Year Revenues (in crore Rs)2009-10 1632010-11 3172011-12 4462012-13 8502013-14 1,2002014-15 2,0062015-16 5,000

Future plans and goals • Patanjali ayurved is targeting the turnover of Rs.

10,000 crore in 2016-17.• They are hoping to generate employment, by

taking the product of those farmers who are affected the drought situation , as raw material for their processing plant.

• In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only traditional clothes such as kurta payjama but also popular western clothes such as jeans.

Thank you!